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The aim of the environmental communication process is to promote collective change based perhaps on small individual changes which are in tune with the new culture of sustainability. The strategic line on Environmental Communication is the means by which the objectives, projects, work areas and actions related to the university strategy of the Greening Plan are disseminated. This strategic line is designed to raise the profile of the actions designed directly by the Green Office, but it also aims to impact on participation and the diffusion of strategies, actions, campaigns, etc. organised by other institutions.

“It is essential to know how to start and the beginning can only be anti-conventional and minority. (...) As always, the initiative can only come from a minority, at first misunderstood, and sometimes persecuted.Later on there is dissemination of the idea, which is when it spreads to become an active force”

Edgar Morin