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Chair of Social Responsibility and Sustainability

Llagurt

Vilablareix (Gironès)

Llagurt is an original project specialising in the sale of quality artisan frozen yoghurt and natural yoghurt. This is a good example of entrepreneurship with a story behind it: two 26-year-old women start a project, after having had the ambition of doing some kind of business together since they were children. Íngrid Rahola and Glòria Salomó came up with the idea for the project when they spotted a market opportunity. After opening two shops, there was substantial demand for growth through franchises. Now there are 29 shops (20 are franchises), employing a total of around a hundred people, with a business turnover of just over 2 million euros. They have their headquarters in Vilablareix (Gironès).

Official page

  • They use a traditional recipe of fresh, natural, creamy yoghurt, which is a source of protein, calcium and vitamins B2, A and D, making this a very healthy alternative to the ice-cream products on the market.
  • The base product, the yoghurt, is organic, and most of the added ingredients are natural. They opt for a local, zero-kilometre, organic yoghurt, made with fresh pasteurised milk from selected local farms, as opposed to companies that use powdered milk.

  • Sensitive to diversity, they serve gluten-free, low-lactose products. This involves having two different mixers in each establishment to ensure that no contamination occurs.
  • Customer service is fundamental, so they value attitudes, belief in the product and the brand, and basic skills. They try to be as transparent as possible with their customers.

  • The values of the country are inseparable from a business model based on local produce and roots. business values that enable the company to position itself in relation to the competition, with an understanding of local customers and society. The brand fully symbolises this idea, the word 'Llagurt' comes from the name given to the product by the grandmothers of Girona. Moreover, they always use the Catalan language, and collaborate with the Voluntaris per la Llengua programme.
  • They like to collaborate on health or cultural initiatives, give conferences on entrepreneurship for educational purposes, and have already received several awards and recognitions. Their story has been turned into a story, the Llagurt Story, which they use to encourage all children to believe in their dreams and make them come true, and to promote entrepreneurship and values in education.

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