Annual activities are held for disseminating knowledge of aspects relating to economic and business activity linked to the tourist sector of the Catalan and, above all, Girona coast. The Chair is committed to conveying knowledge to city residents.

During its first year of activity, the Chair will focus on building up alliances at national level, to keep continue with forming a group of researchers from several regional areas with shared lines of study. During its second, European-level alliances will be sought out for strengthening the network through experiences and renowned researchers. During its third, the Chair will organise an International Symposium gather knowledge from this network in research, development and tourist innovation.

The Chair will encourage research from young researchers through the creation of prizes for research into tourist activity in the coast. Prizes will be given for research carried out by secondary-education students (Baccalaureate and Intermediate and Upper Vocational Training Cycles) and university bachelor's- and master’s-degree students. A study will be made of the possibility of establishing calls for scholarship applications for research into issues of interest for the sector.

Creating a webpage, participation in social networks, creating a collection of publications and, more generally, watching over the Chair's corporative image will be some of the most cross-cutting initiatives among all activities carried out in the Chair.