Climent Guitart Chair Orientation, innovation and competitiveness in coastal tourism. The Chair’s creation comes at a difficult economic and social time given the effects of the health pandemic still in progress that has affected the tourist sector so seriously. A new impetus has been launched against those effects, to resume the stable pattern of business and social growth for the future of coastal tourism. This Chair aims to pay homage to the driving force shown by the entrepreneur Climent Guitart led from Lloret de Mar