Tourism plays a vital role in the development of several destinations at an international level. Consequently, culture becomes one of the main beneficiaries in this process and is considered a key factor in the development of tourism in promoting tangible and intangible heritage alike.

Cultural tourists currently demonstrate a proactive approach to satisfy their needs and wish to actively take part in the creation of experiences while they travel. On the other hand, suppliers focus on close interaction with consumers and the joint creation of high quality experiences. The responsible and sustainable management of the cultural heritage of a tourist destination represents a challenge for professional futures in the sector of tourism. 

The Master in Cultural Tourism offers the requisite knowledge for training professionals capable of attending and understanding the needs of this growing sector.