Dual bachelor's degree in Advertising and Public Relations / Tourism Academic year 2024-2025This dual degree conceptualises and puts into practice the communicative techniques specific to advertising and public relations applied to the tourism sector.
There is a very important connecting link between the two bachelor's degrees, as there is a need in the tourist sector for knowledge in the field of advertising and public relations. This dual bachelor's degree meets these needs, adding the profession’s knowledge to the sector’s and training professionals perfectly prepared for advertising and public relations who will have considerable knowledge in one of the country’s most important sectors. These new versatile professionals, having been intensively training in communication in social networks, can be easily integrated into numerous tourist-sector enterprises and institutions, where there is currently a high level of demand for professionals with this profile.
Access requirements Upper secondary school education Access: university entrance examinations (PAU), general stage. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences. Higher level training cycles (CFGS). Access: all CFGS. Admission: weighting of subjects examined in the university entrance examinations (PAU) linked to the branch of knowledge of Social and Legal Sciences. Over 25 years old Preferential option in successful entrance exam: social and legal sciences. Over 45 years old Entrance exam passed and favourable interview outcome. Others Special types of access recognised under current regulations . Another information on access Pre-enrolment code: 81077 Weightings Weighting parameters of the subjects in the specific phase of the PAU
Some of these areas that students can specialise in are: Designing online and offline tourist communication strategies for promoting tourist destinations. Regenerating mature tourist images. Generating strategies and tactics for 2.0 promotion of tourist destinations. Marketing and promoting new tourist products. Creating and promoting new tourist brands and images. On the other hand, you will be able to access the labour market in career opportunities specific to the Bachelor's degree in Advertising and Public Relations (advertising creation, media planning, communication management, advice, press bureaus, event organising etc.) and to the Bachelor's degree in Tourism (accommodation enterprises, tourist information, tourist space management and planning, complementary offers etc.)
Once students have completed the Dual Bachelor's Degree in Advertising and Public Relations / Tourism they will have access to official university master’s degrees which, should students be interested, will given them access to a doctoral degree. Master in Tourism Management and Planning (60 ECTS) Designed for training specialists with advanced knowledge in tourism, for taking on technical and management positions in enterprises specialising in tourist destinations or products, covering both professional development and research. Master in Cultural Tourism (60 ECTS) Designed to form specialists in conceptualization and management the cultural tourism; this is the only official master in cultural tourism in Spain. European Master in Tourism Management (120 ECTS) It is coordinated by the UdG and developed jointly by the University of Southern Denmark and the University of Ljubljana (Slovenia).
Through the following links you can access the calendars and timetables that correspond to this bachelor's degree. The academic calendar marks the beginning and end of classes, non-teaching days, holidays, exam periods, and so on. The administrative calendar marks the periods to make the different formalities administrative. Calendars and timetables
Students have to gain a series of credits, as part of their studies, which correspond to internships in companies or institutions relating to the bachelor’s degree they are studying. The teaching load is determined in accordance with the curriculum. Regulations for external academic practicals
To obtain the degree, students have to complete a bachelor's thesis (TFG) which serves to assess the general skills they have acquired over the course of the degree programme and offers a summary of the skills and knowledge they have acquired. The teaching load of the thesis depends on the curriculum of the degree. Bachelor's-thesis governing framework regulations
Students can complete part of their degree programme abroad through the Erasmus programme, which enables them to carry on their studies whilst undertaking an international exchange with academic value in a European university. They also have access to grants for placements at universities in Spain and on other continents, thanks to bilateral agreements, the SICUE programme and the expansion of the Erasmus+ Programme. Full information on mobility
Online enrolment is the University of Girona's electronic enrolment system. It is done through the Internet and is available for the most of the studies. Access to the online enrolment Online-enrolment guide