Master's degrees in Tourism > Management and planning > Curriculum
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Master in Tourism Management and Planning

Curriculum

Check out the subjects offered

Subjects

Curriculum Subjects offered for 2023-2024

Advanced training15.00 credits

Research methodologies6.00 credits

Name of subject Type Credits Duration Offer for 2023-2024

TurismologiaTurismologíaTourismology  (3501MO1739)

OPOptional 3.00 AAnnual YES

Metodologies d'Investigació QualitativaMetodologías de investigación cualitativaResearch qualitative methodologies  (3501MO3276)

OPOptional 3.00 AAnnual YES

Metodologies d'Investigació Quantitativa Metodologías de investigación cuantitativaResearch quantitative methodologies  (3501MO3277)

OPOptional 3.00 AAnnual YES

External practicals6.00 credits

Name of subject Type Credits Duration Offer for 2023-2024

Pràctiques externesPrácticas externasPractical placement  (3501MO1799)

OBCompulsory 6.00 AAnnual YES

Master's thesis12.00 credits

Name of subject Type Credits Duration Offer for 2023-2024

Treball fi de màsterTrabajo fin de másterMaster's thesis   (3501MO1800)

OBCompulsory 12.00 AAnnual YES

It is necessary to pass 1 of the following modules

Name of subject Type Credits Duration Offer for 2023-2024

Community Manager i Xarxes SocialsCommunity Manager y Redes SocialesCommunity Manager and Social Networks  (3501MO3269)

OBCompulsory 3.00 AAnnual Not

Posicionament i publicitat digitalPosicionamiento y publicidad digitalPositioning and digital advertising  (3501MO3270)

OBCompulsory 3.00 AAnnual Not

Planificació de Mitjans Online Planificación de Medios OnlineOnline Media Planning  (3501MO3271)

OBCompulsory 3.00 AAnnual Not

Comerç electrònic Comercio electrónicoE-commerce  (3501MO3272)

OBCompulsory 3.00 AAnnual Not

Anàlisi web Análisis web Web Analysis   (3501MO3273)

OBCompulsory 3.00 AAnnual Not

Smart Destinations Smart Destinations Smart Destinations   (3501MO3274)

OBCompulsory 3.00 AAnnual Not

CRM (Customer Relationship Management)CRM (Customer Relationship Management)CRM (Customer Relationship Management)  (3501MO3275)

OBCompulsory 3.00 AAnnual Not

Name of subject Type Credits Duration Offer for 2023-2024

Direcció estratègica Dirección estratégica Strategic management   (3501MO3503)

OPOptional 3.00 SSemester long Not

Disseny d'experiències Diseño de experiencias Experience design   (3501MO3504)

OPOptional 3.00 SSemester long Not

Gestió de Food & Beverage Gestión de Food & Beverage Food & Beverage management   (3501MO3505)

OPOptional 3.00 SSemester long Not

Emprenedoria, creativitat i innovació Emprendimiento, creatividad e innovación Entrepreneurship, creativity and innovation   (3501MO3506)

OPOptional 3.00 SSemester long Not

Gestió operativa de càmpings Gestión operativa de campings Operational camping management   (3501MO3507)

OPOptional 3.00 SSemester long Not

Equipaments i espais sostenibles Equipamientos y espacios sostenibles Facilities and sustainable sites   (3501MO3508)

OPOptional 3.00 SSemester long Not

Revenue i Yield Management Revenue and yield management Revenue and yield management   (3501MO3509)

OPOptional 3.00 SSemester long Not

Pathways

List of subjects by study pathway

 

Tourist-Product Development (Taught in English)

  ECTS

Subject Areas:

  • Advanced education
  • Methodologies for research
  • Specialisation in Tourist Products
42
External placements 6
Final work master 12

Tourist-Destination Management (Taught in Spanish)

  ECTS

Subject Areas:

  • Advanced education
  • Methodologies for research
  • Specialisation in Managing Destinations
42
External placements 6
Final work master 12

 

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