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Offer of subjects for the academic year 2025-2026

University Master's Degree in Cultural Tourism

Cultural-tourism management15 credits

Name of the subject and description Type Credits Group Duration

De la gestió cultural a la gestió del turisme culturalDe la gestión cultural a la gestión del turismo culturalFrom cultural management to cultural tourism management  (3501MO1725)

Cession of the knowledge of the Cultural Management to the Cultural Tourism.Fontes of information of the specific academic literature.Bases of the Management in Cultural Tourism

OBCompulsory 3.00 ITSELF Aannual

Planificació turística de destinacions urbanesPlanificación turística de destinos urbanosPlanning tourism in urban destinations  (3501MO1726)

Instruments and strategies to plan the tourism in urban, monumental spaces and protected centres.

OBCompulsory 3.00 ITSELF Aannual

Gestió turística de museus i col·leccionsGestión turística de museos y coleccionesTourism management for museums and collections  (3501MO1727)

Planning, communication and diffusion of the contents for the market touristic specialised in culture.Development of the plan of touristic management of the museum

OBCompulsory 3.00 ITSELF Aannual

Gestió turística del patrimoni i llocs Patrimonis de la HumanitatGestión turística del patrimonio y sitios Patrimonio de la HumanidadTourism management for cultural heritage  and humanity heritage sites  (3501MO1728)

Anglo-Saxon model of touristic management.Mediterranean model.Analyses of touristic management models of the tangible and intangible heritage.Proposal improves systems of management in Spain

OBCompulsory 3.00 ITSELF Aannual

Comunicació, promoció i comercialització de turisme culturalComunicación, promoción y comercialización de turismo culturalCommunication, promotion and marketing in cultural tourism  (3501MO1729)

Systems communicative, promotional and of commercialisation specific to the cultural tourism.Development of an own canal

OBCompulsory 3.00 ITSELF Aannual

Advanced inter-disciplinary training12 credits

Name of the subject and description Type Credits Group Duration

Gestió tecnològica de la informació turísticaGestión tecnológica de la información turísticaManagement technology for tourist information  (3501MO1732)

I study of the concept of e-turisme and its incidence in the touristic information.Analyses of weary web like more visible element of the e-turisme.Study of the changes of paradigm from web 2.

OBCompulsory 3.00 E Aannual

Patrimoni i cultura culinarisPatrimonio y cultura culinariosCulinary heritage and culture  (3501MO2838)

Introduction to the culinary and gastronomic concept of heritage and to its diversity in the premises areas, national and international

OPoptional 3.00 ITSELF Aannual

Gestió del turisme gastronòmicGestión del turismo gastronómicoGastronomic tourism’ management  (3501MO2839)

Development of a project linked to the gastronomic tourism: writing, defence, presentation.Criteria of evaluation.Presentation of international experiences

OPoptional 3.00 ITSELF Aannual

Innovació turísticaInnovación turísticaTouristic’ innovation  (3501MO2840)

The concept of innovation and development in the area of the companies of services.Application of the new methodologies in I+D in the touristic area.

OPoptional 3.00 ITSELF Aannual

Imatge i branding en les destinacionsImagen y branding en los destinosImage and destinies’ branding  (3501MO2841)

Image of the fate and development of touristic activities.Processes of positioning of touristic fates and functioning of the branding.Identification and resolution of conflicts among activities.Implementation

OPoptional 3.00 E Aannual

Gestió econòmica del patrimoni culturalGestión económica del patrimonio culturalEconomic management of cultural tourism  (3501MO2842)

Models of economic management of cultural infrastructures.Economic analysis of the cultural tourism

OPoptional 3.00 ITSELF Aannual

Cultural players and policies9 credits

Name of the subject and description Type Credits Group Duration

Gestió de projectes de turisme culturalGestión de proyectos de turismo culturalProject management in cultural tourism  (3501MO1734)

Development of a project: writing, defence, presentation.Criteria of evaluation.Models of projects European and of the AECI

OBCompulsory 3.00 ITSELF Aannual

Productes de turisme culturalProductos de turismo culturalCultural tourism products  (3501MO1735)

The classical products.The considered new products.Internal systems of conceptualisation, definition.Successful products and unsuccessful products.Analyses for product, environment, model of conceptualisation and management.As innovating

OBCompulsory 3.00 ITSELF Aannual

Cooperació, polítiques i estratègies del Turisme CulturalCooperación, políticas y estrategias del Turismo CulturalCooperation, strategies and policies in cultural tourism  (3501MO1736)

National policies, study of 3 CCAA, European policies.French, Italian and English model.Interuniversity, national cooperation, networks, programmes AECI

OBCompulsory 3.00 ITSELF Aannual

Research methodologies6.00 credits

Name of the subject and description Type Credits Group Duration

Tècniques qualitativesTécnicas cualitativas Qualitative techniques  (3501MO1737)

Access to the methodological resources and practical mechanisms to develop projects of research from a quantitative perspective.Because of that a conceptual basis is established that it helps in the research to the characteristic processes of decision making in this area

OPoptional 3.00 E Aannual

Tècniques quantitativesTécnicas cuantitativasQuantitative techniques  (3501MO1738)

Access to the methodological resources and practical mechanisms to develop projects of research from a quantitative perspective.Because of that a conceptual basis is established that it helps in the research to the characteristic processes of decision making in this area

OPoptional 3.00 E Aannual

TurismologiaTurismologíaTourismology  (3501MO1739)

The study of the tourism has been carried out scientifically from multiple disciplines and in a multidisciplinary way.The main typologies of research as well as the different paradigms will be introduced.

OBCompulsory 3.00 E Aannual

External practicals6.00 credits

Name of the subject and description Type Credits Group Duration

Pràctiques externesPrácticas externasPractical placement  (3501MO1901)

Practicals in company.Transfer from a qualitative aspect, of innovation or evaluation of an existing company.Work of practicum end.Public defence of the project

OBCompulsory 6.00 J 2second semester
S 2second semester

Master's thesis12.00 credits

Name of the subject and description Type Credits Group Duration

Treball fi de màsterTrabajo fin de másterMaster's thesis   (3501MO1740)

Master's Thesis: methodology approved by the Board of Master.Preparatory sessions of the work.Tutorials.Written up, presentation and defence of the work.Preparation for the publication in the online catalogue.Publication in a media of the results

OBCompulsory 12.00 J Aannual
S Aannual

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