Qualitative and quantitative analysis techniques for tourism researchFundamental concepts.Descriptive statistics and univariate and bivariate statistical inference.Methodology of questionnaires.The time series.
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Bbasic |
6.00 |
A |
2second semester |
| B |
2second semester |
|
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Bbasic |
6.00 |
A |
2second semester |
| B |
2second semester |
Main elements that compose the touristic promotion of a destination.Definition of touristic information typologies like guidance or promotional element.Management of tourism offices.New technologies applied to the touristic promotion.
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OBCompulsory |
6.00 |
A |
2second semester |
| B |
2second semester |
As a starting point will be the foundations and evolution of geopolitical theory and practise over more than a century of existence will be outlined, and along with this, we will be looking at how the concept of security and the ways it is developed in international relations, institutions and in specific conflicts has been constructed and modified. We will then move on to the core content of the course: starting, for example, with the World Economic Forum's proposal regarding what are considered to be ‘global risks’: environmental change, access to food and water, raw materials, pandemics, cyber security, state failure, population displacement, etc. As these risks question security, they will be discussed from a critical perspective, looking at who puts them forward and who they threaten. Through the analysis of specific cases, we will see how these manifest themselves geopolitically.
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OBCompulsory |
6.00 |
On SAT |
1first semester |
The landscape is the cultural expression of a society on a particular part of the earth's surface. In this sense, the landscape reflects numerous tensions in the ever complex relations between society and environment: between the identity values that the landscape holds and the homogenising tendencies of contemporaneity; between natural and cultural values and their commodification; between the risks of museumising and theatricalising certain landscapes, and the essential logic of adapting to social change; between the preservation of ecosystem services and global environmental change. The subject will provide the necessary tools to enable students to grasp and interpret these tensions through a proper reading of the landscapes that reflect them, and will provide the tools available for proper planning and the management of those landscapes.
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OBCompulsory |
6.00 |
On SAT |
1first semester |
We will explore the transformation of imperialism from its origins to its role in today's world, analysing how practices such as extractivism and financial capitalism shape our era. We will study responses to globalisation, including global justice movements and alter-globalisation efforts, seeking to understand and counter the effects of imperialism and neoliberal globalisation. We will reflect on how imperialism has shaped global structures and how those legacies continue to evolve in the 21st century. We will address decolonial and post-colonial perspectives, as well as emerging visions of the global south, with a focus on building responses to globalisation based on social justice.
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OBCompulsory |
6.00 |
On SAT |
1first semester |
Study of the interconnection between cultural diversity and the phenomenon of human mobility at a global level; analysing the dynamics of migration and cultural exchange, and their impact on the construction of identities. Concepts such as cosmopolitanism will be addressed, exploring the idea of global citizenship. We will analyse how globalisation, multiculturalism and technologies affect cultural practices, promoting a critical understanding of the complexities inherent in global diversity. Socio-cultural transformations, which include decolonisation, will also be addressed from different perspectives in order to develop a more inclusive and equitable understanding of cultural diversity.
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OBCompulsory |
6.00 |
On SAT |
1first semester |
The course focuses on the types of transformations necessary for global business to move away from extractive business models focused on customer value in the sole pursuit of competitiveness and economic growth. The adoption of sustainable and circular business models was a first step in this direction, but proved insufficient to reduce inequality and environmental degradation. To this end, regenerative business models such as the doughnut economy and post-growth economic transformations are proposed as the most promising ways for global businesses to respect planetary boundaries while ensuring minimum social standards.
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OBCompulsory |
6.00 |
On SAT |
2second semester |
Public policy is everything that is decided or not decided, usually by governments (but not exclusively) in response to public problems. Therefore, understanding and analysing public policy not only allows us to understand the most socially relevant values, but also how they conflict with each other. In this course, you will explore the theoretical foundations that determine how policies are formulated, including identifying and constructing problems, agenda setting and decision-making. You will learn to classify different types of policies and understand the key role of both state and non-state actors in their development. The course also invites you to analyse real-life cases, offering a critical understanding of contemporary challenges in global public policy and the importance of coordinating resources and networks for effective action.
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OBCompulsory |
6.00 |
On SAT |
2second semester |
Students will receive a complete introduction to information management tools, focusing on searching, extracting, analysing and evaluating regional and international databases. The course will cover ethics in relation to data management, as well as the use of open data, providing insight into the present and future of information processing. Special emphasis will be placed on selecting relevant sources of information, critically evaluating data and applying these skills to the context of strategic decision-making.
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OBCompulsory |
6.00 |
On SAT |
1first semester |
The Actua Project is a service-learning opportunity that seeks to apply the curriculum content of Module 2, ‘Analysing the Global World’, through projects designed to address real life needs and problems.
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OBCompulsory |
6.00 |
On SAT |
2second semester |