ComunicacióComunicaciónCommunication  (3108GP001)

. Structure of the media and of its formed main ones.. Explanation and application of the journalistic modalities that narrate them and the up-to-date facts report.. Explanation and application of the journalistic modalities that explain and argue the present.. Informative and communicative processes, like this like of the main currents and theories that formalise them and criticise from a conceptual, methodological point of view and of research.. Practical of the oral expressive resources and writings applied to the advertising and the public relations

Expressió gràficaExpresión gráficaGraphic Expression  (3108GP002)

• Principles of graphic design and art direction. • Practical classes in various graphic design computer programs used by advertising and public relations professionals.. Application of concepts to the analysis of images of diverse typology.. Identification of the computer software suitable for each graphic need

Ètica i comunicació persuasivaÉtica y comunicación persuasivaEthics and persuasive communication  (3108GP003)

• Concept and sphere of ethics. • Ethics and persuasive communication • Formal and informal rhetoric

Dret i comunicacióDerecho y comunicaciónLaw and communication  (3108GP004)

. basic Notions of the theory of the law.. Analysis of the principles and limits that regulate the freedom of speech legally.. theoretical and practical Study of the legal oratory.. The management of conflicts like dynamics of resolution of public legal problems and relations, analysing its parallelisms.. Law of the communication: the recruitment in the audiovisual sector; information spread by media and law of rectification; protecció civil of the right to the honour, the privacy and the image itself; deceptive and comparative advertising; rights of the audiovisual author and data protection of personal character.

Màrqueting empresarial i investigació de mercatsMarketing empresarial e investigación de mercadosBusiness marketing and market research  (3108GP005)

. Introduction to the organisational company as a social institution and its organisational forms.. Study of the entrepreneurial culture and the corporative social identity.. theoretical and practical Study of the strategy of marketing.. Introduction to the entrepreneurial marketing.. strategic Marketing: commercial analysis, positioning and segmentation.. operating Marketing: the commercial variables.. The plan of marketing: planning and management.. Information Sources and documentation.. Theory and practical of the commercial and advertising research.Design of the research.. qualitative and quantitative Methodologies of research and analysis of results.

Fonaments de la publicitatFundamentos de la publicidadFoundations of advertising  (3108GP0043)

Theory and practical of the advertising, its processes, organisational structures and diachronic evolution.Study and analysis of the nature and interrelations among the subjects of the persuasive communication (commercial): companies, advertising agencies, means, supports and Theory public and practical of the management and direction of advertising projects.Foundations of the strategies of advertising of products and services.Theory and practical of the management and direction of advertising projects of products and services.

Fonaments de les relacions públiquesFundamentos de las relaciones públicasFoundations of Public Relations  (3108GP0044)

. Theory and practical of the public relations, its processes, organisational structures and diachronic evolution.. Study and analysis of the nature and interrelations among the subjects of the persuasive communication (institutional): companies, institutions, consultants of public relations, means, supports and public.. Theory and practical of the management and direction of corporative public relations projects.. Foundations of the strategies of public relations of products and services.. Theory and practical of the management and direction of public relations projects of products and services.

Comunicació audiovisual i hipermèdia 1Comunicación audiovisual e hipermedia 1Audiovisual and hypermedia communication 1  (3108GP0045)

Comunicació audiovisual i hipermèdia 2Comunicación audiovisual e hipermedia 2Audiovisual Communication and Hypermedia 2  (3108GP0046)

. Methodologies of analysis of the audiovisual messages * Theory and practical of the technologies and systems used to process, to elaborate and to transmit in the audiovisual mediums and hypermedia.. Environments of web 2.0 . Design of the formal and aesthetic aspects in digital audiovisual mediums and environments.. The design of hypermedia products and interactive computer environments.* Edition and sound postproduction

Creativitat i innovació en publicitat i relacions públiquesCreatividad e innovación en publicidad y relaciones públicasCreativity and innovation in advertising and public relations  (3108GP008)

. Theory and practical of the elements, forms and processes of the advertising speeches.. Methods of the creative thought and of its application in the process of communication, especially advertising and of public relations.. Processes of elaboration and analysis of the advertising messages and of its codes.. Strategies and processes directed for the creation, production and realisation of advertising messages in the different supports and media.. The system of work of the creative departments: writing, direction of art and production.. The written, audiovisual and digital information as a frame of reference

Planificació de mitjans i suports publicitarisPlanificación de medios y soportes publicitariosPlanning of advertising means and media  (3108GP009)

. Analysis and selection of means and supports.. Techniques of means planning.. Techniques of purchase and negotiation of spaces.. Analysis and research of audiences.. Methodology of evaluation of the efficiency of the planning.

Estratègies de les relacions públiquesEstrategias de las relaciones públicasPublic Relations Strategies   (3108GP0047)

Tècniques de les relacions públiquesTécnicas de las relaciones públicasTechniques of public relations  (3108GP0048)

• Practicum on the design and development of public relations techniques at organisations in their different phases: research, planning, communication and evaluation. • Management of external and internal corporate communication techniques at public and private companies.

Taller de publicitat i comunicació onlineTaller de publicidad y comunicación onlineWorkshop on advertising and online communication  (3108GP0019)

Planning and managing brand or corporate communication online

Taller de vídeoTaller de videoWorkshop on video  (3108GP0020)

Process of producing audiovisual products for advertising or commercial purposes

Taller de realització de publicitat radiofònicaTaller de realización de publicidad radiofónicaWorkshop on developing radio advertising  (3108GP0021)

Process of producing radio products for advertising or commercial purposes

Disseny d'una campanya electoralDiseño de una campaña electoralDesign of an electoral campaign  (3108GP0022)

Process of planning and execution of communication strategies and political propaganda in the context of some elections

Estratègia de creació d'una marcaEstrategia de creación de una marcaBrand creation strategy  (3108GP0023)

Process of analysing, developing and creating a brand for communication or advertising purposes

Estudis d'audiències i recepcióEstudios de audiencias y recepciónAudience research and reception  (3108GP0024)

Study of audiences, interpreters and users in the context of the society of the communication

Màrqueting políticMárqueting políticoPolitical Marketing  (3108GP0025)

Study of the evolution of communication tactics and strategies in the field of electoral propaganda

Relacions públiques en la gestió de crisiRelaciones públicas en la gestión de crisisPublic Relations in crisis management  (3108GP0026)

Study and implementation of public relations strategies in a crisis context

Taller d'organització d'esdeveniments i congressosTaller de organización de eventos y congresos  Workshop on event and congress management  (3108GP0027)

Managing and planning events in public and private companies

PràcticumPrácticum Practicum  (3108GP0029)

Education developed in an entrepreneurial or institutional real environment narrowly related with the objectives and competences displayed in the classroom

Direcció d'art i fotografia publicitàriaDirección de arte y fotografía publicitaria  Art direction and advertising photography  (3108GP0030)

Art direction and photography in advertising. Practical application of art direction and photography in advertising products

Responsabilitat social i corporativaResponsabilidad social y corporativaCorporate Social Responsibility  (3108GP0031)

Study and practical application of social and corporate responsibility processes as an element of public relations companies, public institutions and third-sector organisations

Gènere i mitjans de comunicacióGénero y medios de comunicaciónTypes and communication media  (3108GP0032)

Study of the construction of reality, from a gender perspective, in different media

Comunicació institucional i localComunicación institucional y localInstitutional and local communication  (3108GP0033)

Study and practical application of institutional and local communication

Seminari comunicació 1Seminario comunicación 1Seminar on Communication 1  (3108GP0034)

Study and practical application of current trends in communication, advertising and public relations

Seminari comunicació 2Seminario comunicación 2Seminar on Communication 2  (3108GP0035)

Creació d'empresesCreación de empresasBusiness Creation  (3108GP0037)

Direcció d'artDirección de arteArt Direction  (3108GP0039)

Art direction in advertising.Practical application of art direction in audiovisual products.

Fotografia publicitàriaFotografía publicitariaAdvertising photography  (3108GP0040)

Photography in advertising.Practical application of photography in audiovisual products

Nous models de publicitatNuevos modelos de publicidadNew advertising models  (3108GP0041)

The study and the practical application of the current trends in the field of the advertising.

Relacions públiques on lineRelaciones públicas on lineOnline PR  (3108GP0042)

The study and the application of the strategies of public relations in the context in the new ways of communication through the network.

Seminari d'anglèsSeminario de inglés Seminar on English  (3108GP0028)

Learning the English language, in the context of advertising and public relations, and to attain level B2.1

Treball fi de grauTrabajo fin de gradoFinal Project  (3108GP017)

This work placement must serve to be able to evaluate the level of learning of the content and the acquisition of the competences of the degree.At the same time, it has to be useful to evaluate the main cross-disciplinary competences before finishing the studies.Be necessary to take into account that, to be evaluated the TFG, the student has to have overcome all the previous subjects.

Taller de publicitat i comunicació onlineTaller de publicidad y comunicación onlineWorkshop on advertising and online communication  (3108GP0019)

Planning and managing brand or corporate communication online

Taller de vídeoTaller de videoWorkshop on video  (3108GP0020)

Process of producing audiovisual products for advertising or commercial purposes

Taller de realització de publicitat radiofònicaTaller de realización de publicidad radiofónicaWorkshop on developing radio advertising  (3108GP0021)

Process of producing radio products for advertising or commercial purposes

Disseny d'una campanya electoralDiseño de una campaña electoralDesign of an electoral campaign  (3108GP0022)

Process of planning and execution of communication strategies and political propaganda in the context of some elections

Estratègia de creació d'una marcaEstrategia de creación de una marcaBrand creation strategy  (3108GP0023)

Process of analysing, developing and creating a brand for communication or advertising purposes

Estudis d'audiències i recepcióEstudios de audiencias y recepciónAudience research and reception  (3108GP0024)

Study of audiences, interpreters and users in the context of the society of the communication

Màrqueting políticMárqueting políticoPolitical Marketing  (3108GP0025)

Study of the evolution of communication tactics and strategies in the field of electoral propaganda

Relacions públiques en la gestió de crisiRelaciones públicas en la gestión de crisisPublic Relations in crisis management  (3108GP0026)

Study and implementation of public relations strategies in a crisis context

Taller d'organització d'esdeveniments i congressosTaller de organización de eventos y congresos  Workshop on event and congress management  (3108GP0027)

Managing and planning events in public and private companies

PràcticumPrácticum Practicum  (3108GP0029)

Education developed in an entrepreneurial or institutional real environment narrowly related with the objectives and competences displayed in the classroom

Direcció d'art i fotografia publicitàriaDirección de arte y fotografía publicitaria  Art direction and advertising photography  (3108GP0030)

Art direction and photography in advertising. Practical application of art direction and photography in advertising products

Responsabilitat social i corporativaResponsabilidad social y corporativaCorporate Social Responsibility  (3108GP0031)

Study and practical application of social and corporate responsibility processes as an element of public relations companies, public institutions and third-sector organisations

Gènere i mitjans de comunicacióGénero y medios de comunicaciónTypes and communication media  (3108GP0032)

Study of the construction of reality, from a gender perspective, in different media

Comunicació institucional i localComunicación institucional y localInstitutional and local communication  (3108GP0033)

Study and practical application of institutional and local communication

Seminari comunicació 1Seminario comunicación 1Seminar on Communication 1  (3108GP0034)

Study and practical application of current trends in communication, advertising and public relations

Seminari comunicació 2Seminario comunicación 2Seminar on Communication 2  (3108GP0035)

Creació d'empresesCreación de empresasBusiness Creation  (3108GP0037)

Direcció d'artDirección de arteArt Direction  (3108GP0039)

Art direction in advertising.Practical application of art direction in audiovisual products.

Fotografia publicitàriaFotografía publicitariaAdvertising photography  (3108GP0040)

Photography in advertising.Practical application of photography in audiovisual products

Nous models de publicitatNuevos modelos de publicidadNew advertising models  (3108GP0041)

The study and the practical application of the current trends in the field of the advertising.

Relacions públiques on lineRelaciones públicas on lineOnline PR  (3108GP0042)

The study and the application of the strategies of public relations in the context in the new ways of communication through the network.

Seminari d'anglèsSeminario de inglés Seminar on English  (3108GP0028)

Learning the English language, in the context of advertising and public relations, and to attain level B2.1