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Dades generals

Curs acadèmic:: 2014
Descripció:: Description: This course introduces a framework and a set of tools for formulating successful strategies, where success for firms is considered in terms of creating shareholder value. The strategy of a firm is the set of decisions it makes concerning how it will achieve superior performance, and hence create value for shareholders. The objective is to identify and analyze the sources of profitability available to the firm and develop strategies to access these sources of profitability. Strategy is, thus, a link between the firm and its business environment. This implies that there are two primary areas of analysis: the external industry environment of the firm - its industry- and the internal environment of the firm - in particular, the resources and capabilities that the firm possesses. A central theme in the course is the analysis of competitive advantage. Superior performance is primarily the result of building sustainable competitive advantage, which is achieved through deploying internal resources and capabilities to exploit the key success factors within the firm’s industry environment. We will analyze the potential for competitive advantage and design strategies that can build comparative advantage. Thus, the essence of the overall framework is to address the development and management of internal resources and capabilities in relation to the external environment, to achieve competitive advantage. General Outcomes: - To improve analytical thinking, strategic thinking and economic reasoning. - To improve oral and written communication. - To improve research capabilities. Specific Outcomes: - To understand the principal concepts, frameworks and techniques of strategic management. - To use this theory and tools to understand the reasons for good or bad performance by a firm. - To use this theory and tools to generate strategy options, assess these options and select the most appropiate strategy. - To develop the capacity to view business problems from a general management perspective, and the ability to develop original and innovatory approaches to strategic problems.
Crèdits:: 3

Grups

Grup A

Durada:: Semestral, 1r semestre
Professorat:
Idioma de les classes:: Anglès (100%)

Competències

To collect and to select relevant information which permit to develop an original research
To analyze, to evaluate and to synthesize critically and creatively new and complex ideas in scientific texts
To communicate in original and creative ways to expert and inexpert publics
To plan and to apply strategies to business manage in international contexts
To analyse and to solve complex situations, individually and team working
To communicate in English language in different contexts and formats, about the own speciality
To select and to use the information and communication technologies suitable to the research aims
To promote reflections to improve the ecological, the economical and the human sustainability

Altres Competències

To understand and practice strategic thinking
To understand and use the principles of economic reasoning.

Continguts

1. The concept of strategy: The role and nature of strategy. A framework for strategy analysis. Strategy making in practice. Goal, values and Performance. Strategy, profit, and shareholder value. Value drivers and performance targets. Balanced Scorecard. Values and mission.

2. Industry Analysis: Fundamental industry analysis How industry structure determines competition, and the level of industry profitability. Porter’s Five Forces of Competition framework.

3. Further applications in industry analysis: Applying the Porter framework to different types of industry. Forecasting industry profitability. Strategies to influence industry structure. Industry analysis in the “New Economy”. Changes in industry structure and their impact on competition and profitability. Analyzing market segments. Key success factors.

4. Resources and capabilities: Introduction to resources and capabilities Resource-based strategies. Identifying and appraising resources and capabilities. The determinants of sustainable competitive advantage.

5. Further applications in resources and capabilities: Putting resources and capabilities into work. Developing resources and capabilities. Knowledge management and the knowledge-based view of the firm

6. Competitive advantage in industry contexts: Nature and sources of competitive advantage Emergence of competitive advantage, sustaining competitive advantage, Porter’s “generic strategies.”

7. Cost and differentiation advantage: The sources of cost advantage, using the value chain to analyze costs, managing cost cutting. The nature of differentiation, demand and supply side of differentiation. Using the value chain in differentiation analysis.

Activitats

Tipus d’activitat	Hores amb professor	Hores sense professor	Total
Anàlisi / estudi de casos	5,00	16,50	21,50
Debat	1,00	0	1,00
Elaboració individual de treballs	1,00	16,00	17,00
Lectura / comentari de textos	1,50	7,50	9,00
Sessió participativa	15,00	0	15,00
Treball en equip	0,50	11,00	11,50
Total	24,00	51,00	75

Bibliografia

Besanko, David; Dranove, David; Shanley, Mark; Schaefer, Scott (2009). Economics of Strategy. Wiley.
Grant, Robert M. (2013). Contemporary Strategy Analysis: Text and Cases (8th edition). Wiley.
Johnson, Gerry ; Scholes, Kevan ; Whitting, Richard (2008). Exploring corporate strategy (8th edition). Financial Times Prentice-Hall..
Schilling, Melissa A. (2008). Strategic management of technological innovation ([2nd ed.]). Boston [etc.]: McGraw-Hill/Irwin.

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat	Avaluació de l'activitat	%
Short case studies: chapters 2 and 3	Proved understanding of the cases. Ability to relate the cases with the theory. Ability to extend the learnings of the cases to other real contexts.	15
Short case studies: chapters 4 and 5	Proved understanding of the case. Ability to relate the case with the theory. Ability to extend the learnings of the case to other real contexts.	15
Academic article reading	Proved understanding of the article Ability to relate the article with the contents of the subject. Ability to extend the learnings and implications of the article to other real contexts.	20
Work in group (case preparation and oral presentation)	Proved understanding of the case or article. Ability to relate the case or article with the theory. Ability to extend the learnings of the case or article to other real contexts. Individual communication skills. Group capability.	20
Review assignment: Final individual report on a predetermined subject	Proved understanding of the whole subject. Ability to relate a topic with the overall subject. Ability to extend the learnings of the subject to the particular research topic. Written communication skills. Synthesis and analysis capability. Compliance with formal standards.	20
Class participation	Active, constructive and democratic participation in class in all activities. Class attendance.	10

Qualificació

The final mark will be assigned as follows:
Class participation 10%
Case study resolution(several cases) 30%
Paper readings 20%
Case or paper presentation in groups 20%
Final individual assignment 20%

Criteris específics de la nota «No Presentat»:
All activities are recommended but the final individual assignment and the work in group are compulsory.

Observacions

The readings and cases will be provided during the course.
Students will be able to agree with the professor the case that they are required to prepare and present in group (oral presentation).
Students will be required to contribute to the course conclusions and review.

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