Dades generals
-
Curs acadèmic:
- 2025
-
Descripció:
-
-
Crèdits ECTS:
- 6
-
Professor responsable:
- Mohammadhossein Tahririzangeneh
Grups
Grup A
-
Durada:
- Semestral, 1r semestre
-
Professorat:
- Mohammadhossein Tahririzangeneh
-
Idioma de les classes:
- Anglès (100%)
Competències
- CG.4 Recollir i seleccionar informació de manera eficaç i eficient, en funció d'objectius predeterminats, i de diferent procedència i format, respectant l'autoria de les fonts.
- CE.9 Utilitzar la terminologia i el llenguatge dels diversos àmbits turístics
- CE.4 Reflexionar i analitzar amb esperit crític el turisme i la seva dimensió transversal i evolutiva.
- CE.2 Sintetitzar, analitzar i interpretar el turisme i els seus impactes
Continguts
1. Introduction general
2. Understand fundamental concepts of Big Data and its relevance to tourism industry.
3. Identify key data sources and types used in tourism business and destinations.
4. Analyze how big data drives decision-making in hospitality, travel, and destination management.
5. Evaluate privacy, ethical and sustainability implications of big data in tourism.
6. Assess the impact of big data on customer experience and personalization.
7. Design data'driven strategies for tourism busninesses and destinations.
8. Interprest data visualization and analytics reports relevant to tourism.
9. Recognize emerging technologies and trends in tourism data analytics.
10. Develop critical thinking skills for evaluating data-driven tourism initiatives.
Activitats
|
Tipus d’activitat |
Hores amb professor |
Hores sense professor |
Hores virtuals amb professor |
Total |
| Anàlisi / estudi de casos |
3,00 |
31,00 |
0
|
34,00 |
| Resolució d'exercicis |
1,00 |
6,00 |
0
|
7,00 |
| Sessió expositiva |
46,00 |
6,00 |
0
|
52,00 |
| Treball en equip |
2,00 |
55,00 |
0
|
57,00 |
|
Total |
52,00 |
98,00 |
0
|
150 |
Bibliografia
Avaluació i qualificació
Activitats d'avaluació:
|
Descripció de l'activitat |
Avaluació de l'activitat |
% |
Recuperable |
| Test |
It's necessary to gain 5 or more in order to pass this part.. There is a possibility to re-do in extraordinary call, the similar test. |
40 |
Sí |
| Class |
We will have multiple class activities (in group or individual). Students should submit their work during the class or few hours after class. Late submission will not be considered. Students who do not perform the activities in class cannot re-do them in extraordinary exam call. |
10 |
No |
| Final Group Project |
The group project should be done in group of 2-3 students. Regardless of the grade obtained, it will be taken into account with the other evaluative elements; if necessary, it may be repeated in the extraordinary call. |
30 |
Sí |
| Individual Assignment |
The individual assignment is about analysis of current industry data application. Student will submit a report with strategic recommendation. Regardless of the grade obtained, it will be taken into account with the other evaluative elements; if necessary, it may be repeated in the extraordinary call. |
20 |
Sí |
Qualificació
Continuous assessment. It is mandatory to do all the activities/exercises/work indicated. This will be calculated with the other evaluation elements independently of the grade. If necessary, it may be repeated in the call and an exam must also be passed (minimum 5). If this grade is not achieved, the exam may be repeated in the extraordinary call.
Criteris específics de la nota «No Presentat»:
According to regulations of the University of Girona:
The qualification of "Not Presented" exhausts the qualification call for the purposes provided for in the regulations for Permanence and progression in undergraduate studies of the University of Girona.
Avaluació única:
A single assessment may be requested for one or more subjects when the interested person considers that they cannot undergo continuous assessment due to:
b1. Irresolvable work incompatibilities (external internships are not considered).
b2. Long-term health problems.
b3. Serious family reasons.
b4. Existence of relevant academic difficulties to be able to continue the continuous assessment of subjects not passed and enrolled in the second or subsequent call.
Interested students must request it through the online secretariat, attaching the relevant documentation, and the deadlines will be:
First semester subjects: 13/10/2025
Requisits mínims per aprovar:
The minimum qualification to pass the subject is to obtain a minimum of 5 in the overall grade with the parameters established in the previous section.
Tutoria
The tutorials will be held on Tuesdays or Thursdays between 14h to 15h in Espai coEUM, Despacho Turismo y Empresa, c/ Consell de Cent, 143. 08015 Barcelona.
Students should send an email to request for an appointment. Group appointment also is possible.
Comunicació i interacció amb l'estudiantat
The means of communication that will be used are the following:
- MOODLE (schedules, information on activities/work, resources, etc.) communications of any new developments or variations in the programming.
- MOODLE MESSAGE reminders of deliveries and any necessary communications
- EUM corporate EMAIL (x.x@eum.es)
Observacions
In relation to the gender perspective, we will work on gender equality (theme 1 to 10), salary equality (theme 7), and patternity rights (theme 1, and 8) in hospitality industry in theme 5, 9 and 10. students will apply them in class activites and indivdual assignment.
In relation to the SDGs, we will work on the topics SDG 8 Decent Work and Economic Growth in theme 5.
SDG 9 Industry, Innovation and Infrastructure.
SDG 11 Sustainable cities and communities in theme 4 about smart destination management.
SDG 12 Responsible consumption and production in theme 1 about sustainable tourism practice.
SDG 17 Partnership for the Goals in theme 6,7, and 8 about stakeholder collaboration in data sharing.
Students will implement SDG 8, 9, 11, 12, and 17 in indvidual assignment and final group project.
In relation to SoftSkills, we will work on time management in theme 1 to 5, role-playing 1 and 6, problem solving in all themes and students will apply them in class activites, and final group project.
Modificació del disseny
Modificació de les activitats:
All activities can be done virtually or in person.
Modificació de l'avaluació:
All evaluation activities can be carried out virtually or in a blended format.
Tutoria i comunicació:
It will be held virtually through Moodle, email and platforms such as Google Meet, Teams, Zoom.