1. Core areas of Destination Management: Planning & Management:
-Strategic planning, -Data & information management, -Market research, -Product development strategy, Events Management, -Brand management, Stakeholders relations management
2. Core areas of Destination Management. Marketing & Promotion: - Marketing Plan, -Online marketing strategy, -Promotion action plan
3. Core areas of Destination Management. Communication:
- Communication plan, -Press & Public Relations, Digital communication strategy, - Social Media Strategy & Community Management, -Crisis communication
4. Key skills of tourist offices and DMO profesionals: interpersonal communication, team work, leadership qualities, problem solving, research
- Lectures and guest speakers: 40%
- Reports, articles and practical exercises: 60%
Criteris específics de la nota «No Presentat»:
- No assistir a les classes i presentacions de profesionals convidats
- No presentar els treballs de comentaris d'articles i lectures