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New Therapeutic Targets Research Group

Health and communication

A recent research line in Targetslab is Health and Communication. The main goal is to generate expertise in science communication. It deals with the subjects of Corporate and Social Communication and Public Relations.

Several subjects are regarded as fields of research and include subjects such as training for Doctors in Catalonia for communicating bad news. Creation of visual identity as an element of science communication.Advertising or Perception of quality in primary health care centres.

Such content has led to articles or research through Bachelor's Degree theses thanks to collaboration from some bachelor’s-degree students in Advertising and Public Relations at the UdG who have focused their Bachelor's Degree Thesis (TFG) on this field of research in social sciences. 

From a more applied perspective, specialist Targetslab researchers in communication are in charge of the disseminating the research generated in the team as well as creating the outreach contents published on this website.

Defensada la primera Tesi Doctoral de la línia de recerca Salut i Comunicació de Targetslab

Jordi Serra Simón ha defensat la seva tesi doctoral anomenada “Disseny d’un model d’anàlisi per a la qualitat percebuda: productes, destinacions i serveis” (UAB, 2021).

La tesi tracta sobre l’anàlisi de la qualitat percebuda a partir de l'anàlisi de tres casos: un producte de tecnològic: ordinadors portàtils MAC; una destinació: el cas de la ciutat de Girona i un servei en l’àmbit de la salut, el cas del Centre d’Atenció Primària de Tordera. En cadascun dels casos l’autor ha contrastat les expectatives prèvies de les persones usuàries amb la seva percepció. A partir dels resultats obtinguts, l’autor ha identificat quines són les àrees que intervenen en la qualitat percebuda en cadascun dels objectes d’estudi i en diferents stakelholders.

La Tesi ha estat dirigida per la Dra. Sílvia Espinosa, membre de TargetsLab i docent de la Universitat de Girona, i pel Dr. Francesc Xavier Ribes Guardia, docent de la Universitat Autònoma de Barcelona.

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