This topic explores the complexities of product promotion and the configuration of national images across borders.Students explore intercultural marketing strategies, economic influences, and geopolitical factors that affect global branding.This specialised course empowers students to navigate the complexities of international markets and contribute to the development and management of a country's global brand identity.
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OPoptional |
6.00 |
EN |
1first semester |
Social movements have become increasingly relevant as key collective actors on a global scale.Elements such as digital networks and technology amplify their voices beyond borders.In this subject, we will introduce the key concepts and the main theories about collective action and contentious policy.We will examine how globalization shapes social movements and how these influence social and political change.We will discuss its impact on public policies and its intersection with class, gender, and political identity.
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OPoptional |
6.00 |
EN |
1first semester |
Spaces have the capacity to attract people, goods and services, capital and ideas, due to their centripetal power.The subject focuses on the various forms that visitors take from the attraction spaces, commuters, service seekers, students, and hikers.digital nomads or tourists, and especially in the impact of visitors on the economic, territorial, and environmental logic of receiving spaces.Globalisation has expanded the hinterland of spaces with greater capacity for attraction, which in some cases has taken on a global scale and altered the effect of distance.The main objective of the subject is to redefine the concept of space with the incorporation of the mobile dimension and to critically analyze its impact.
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OPoptional |
6.00 |
EN |
1first semester |
Study of the evolution of human rights and their intersection with memory policies.A comparative analysis will be conducted on how societies have addressed their recent traumatic pasts through both a theoretical approach and a comparative perspective by examining specific cases, focusing especially on human rights violations.In this framework, transitional justice measures will be analysed comparatively, including amnesties, reparations, and legal processes.It will also examine strategies to combat impunity and strengthen human rights through collective memories while reflecting on the role of civil society and the current challenges facing these practices.In short, a critical framework will be provided to understand memory policies as a dynamic process in constant evolution, essential for the consolidation of democratic societies that are fairer and more aware of their past.
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OPoptional |
6.00 |
EN |
1first semester |
The subject proposes analysing contemporary urban processes and their multiple consequences based on a scalar vision: from the global to the local residents, understanding that they are all part of the complex and systemic reality of what has been called the ‘planetary urbanisation.’ Knowing and understanding contemporary urban societies requires overcoming some of the ideas and images that have been used in the last hundred years, starting with the relationship between city and urban society itself, and following everything related to the classic functions of urban spaces as places of residence, production and exchange.The course, especially based on direct observation of the environment, will identify these new processes and the resulting conflicts and opportunities, as well as formulas for addressing and managing them.
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OPoptional |
6.00 |
EN |
1first semester |
At the beginning of contemporary globalisation, some authors affirmed that its consolidation would lead to the disappearance of spatial differences in the world.Almost at the same time, the responses that argued exactly the opposite appeared: that globalization would accentuate the importance of spatial singularities.Based on this second perspective, the subject will initially delve into the complex definition of the term ‘region,’ a polysemic concept depending on whether it is discussed in natural, social, economic, or cultural terms.Once this first step has been taken, the effects of the interaction between global logics and the different regional scales will be introduced.These contents will be addressed, above all, through the analysis of cases and, in particular, through an in-depth look at specific regional realities - of a historical, geopolitical, and economic nature.
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OPoptional |
6.00 |
EN |
1first semester |
The era of information we live in requires, in all Focus Areas, to know how to communicate and present data effectively.Therefore, it will be necessary to acquire the capacity to visually code numerical data, synthesise complex qualitative information, represent geospatial data through maps, etc.as key skills for effective communication.We will also reflect on how the means and decisions we make when it comes to representing the data facilitate or hinder its reading, influence how we interpret it, as well as the practical implications that can be derived from it.
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OPoptional |
6.00 |
EN |
1first semester |
This course offers an overview of qualitative research methodologies, covering theoretical foundations, data collection techniques, analysis approaches, and ethical considerations.Students acquire practical skills in designing and carrying out research projects in various global disciplines and realities, where understanding diverse cultures, societies, and global phenomena requires qualitative research methods.
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OPoptional |
6.00 |
EN |
2second semester |
If we start from the premise that communication is the common thread of all learning, students will have to produce, analyse and write different types of texts linked to political, institutional, and social movement communication.But they will also learn how to construct a persuasive discourse using oralization techniques.
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OPoptional |
6.00 |
EN |
1first semester |
French for Global Studies, A1 level. Course on general topics, adapted to Global Studies, through task-based learning. Specific language and communication skills.The level of exit of the subject is the A1 according to the European Frame of Languages.
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OPoptional |
6.00 |
2A |
Aannual |
French for Global Studies, A2 level. Course on general topics, adapted to Global Studies, through task-based learning. Specific language and communication skills.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.
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OPoptional |
6.00 |
1A |
1first semester |
German for Global Studies, A1 level. Course on general topics, adapted to Global Studies, through task-based learning. Specific language and communication skills.The level of exit of the subject is the A1 according to the European Frame of Languages.
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OPoptional |
6.00 |
2A |
2second semester |
German for Global Studies, A2 level. Course on general topics, adapted to Global Studies, through task-based learning. Specific language and communication skills.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.
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OPoptional |
6.00 |
1A |
1first semester |