1. Define the demand for the product to be able to manage the inventory correctly. 2. Identify the available quality assurance measures in order to be able to apply them according to each situation. 3. Assess the demand for the product, and the existing inventory in order to set the suitable price. 4. Draft appropriate quality standards in order to be able to satisfy the customers’ needs. 5. Analyse particular complaints in order to manage the reputation correctly. 6. Adapt the distribution channel choice in order to get the right product to the customers. 7. Communication abilities and language skills. Students should be able to prepare written documents that are clear and concise, using appropriate style for the intended audience, and prepare and deliver oral presentations that are clear, focused, well-structured, and delivered in a professional manner. 8. Teamwork skills: social competence, cognitive and emotional empathy, and leadership practice. Students should be able to participate collaboratively and responsibly in teams, and reflect on their own teamwork, and on the team’s processes and ability to achieve outcomes. 9. Ethical responsibility: Students will have a sound awareness of the ethical, social, cultural and the environmental implications of the business practice.