Estudia

1. Global, multinational, international and transnational companies

          1.1. Business models. The relationship business model-organizational structure. The CAGE distance framework.

          1.2. The European business. The Spanish and Catalan firms in the global economy.

2. Internationalization decision as part of the business strategy.

          2.1. The decision to go international

          2.2. Market entry models

3. Strategic management and the global environment

          3.1. Building the competitive advantage

          3.2. Global and corporate level business strategies

4. Organizing and managing the multinational companies

          4.1. The role of the organizational structure

          4.2. Types of organizational structures. Challenges faced by a multinational company

          4.3. Actual tendencies in organizational structures

5. Management control systems in the multinational companies

          5.1. The management control systems employed by multinationals

          5.2. Corporate culture and control

          5.3. Cultural environment and the multinationals

• Ghemawat, Pankaj (cop. 2007 ). Redefining global strategy : crossing borders in a world where differences still matter . Boston: Harvard Business School. Catàleg
• Markides, Constantinos (cop. 2008 ). Game-changing strategies : how to create new market spacein established industries by breaking the rules . San Francisco: Jossey-Bass. Catàleg
• Evans, David S., (cop. 2007). Catalyst code : the strategies behind the world's most dynamic companies . Boston, Mass.: Harvard Business School Press. Catàleg
• Rugman, Alan M (2007 ). Las Multinacionales regionales : las empresas multinacionales y la dirección estratégica global . Madrid: Akal. Catàleg
• Mercado, Simon (2001 ). European business (4th ed.). Harlow, England [etc.]: Financial Times/Prentice Hall. Catàleg
• Torre, José de la, (cop. 2001 ). Managing the global corporation : case studies in strategy and management (2nd ed.). Boston: Irwin/McGraw-Hill. Catàleg
• Collins, James C. (1997 ). Built to last : successful habits of visionary companies . New York: HarperBusiness. Catàleg
• Schnaars, Steven P (1994 ). Managing imitation strategies : how later entrants seize markets from pioneers . New York, [etc.]: Free Press [etc.]. Catàleg

Activitats d'avaluació:

Composition of the final grade: Final written exam (60%) + Home works (40%)

Criteris específics de la nota «No Presentat»:
The students who didn't take the Final Exam will be qualified with the final grade "Not Presented".

Class notes and other supporting materials will be available online.