Describe and classify different types of heritage tourism sites with the purpose of being able to communicate professionally about this field of business Identify different heritage tourism markets, segments, and their different behavior in order to design adequate marketing strategies Perform a field visit to a tourism site to collect data through observation, interviews, etc., to be able to diagnose the effectiveness of site management and the impacts of tourism on the site. Analyze the managerial practices of heritage sites in order to assess their effectiveness and provide recommendations for improvement. Assess the impacts of tourism on the tourism destination sites in order to make sound decisions about what future actions are needed. Design proposals for improvement to be implemented at heritage tourism sites.
1. The Product: The attraction (product): chapter 3 / Interpretation: chapter 10 / The spatial perspective & the temporal perspective: chapter 4 + events and seasons / Elite vs ordinary heritage: chapter 16. 2. The marketing: Market segments: existing and potential: chapter 2 Advertisement, branding, distribution, etc.: chapter 12 3. The management: Raising revenue and Managing Visitors: chapter 13 Heritage conservation: chapter 9 Authenticity: chapter 5 The politics of Heritage: chapter 6 4. Impacts of tourism: chapter 7
Tipus d’activitat Hores amb professor Hores sense professor Total Anàlisi / estudi de casos 0 0 0 Elaboració individual de treballs 0 0 0 Lectura / comentari de textos 0 10,00 10,00 Sessió expositiva 0 0 0 Sessió participativa 0 0 0 Tutories de grup 0 0 0 Total 0 10,00 10
Dallen J Timothy (2011). Cultural Heritage and Tourism. An Introduction. Channel view Publications. Catàleg
Your course grade is based on the following: 1. Group Heritage Management Written Report:..... 60% 2. Individual Oral Examination.....................................40% All students are expected to participate fully in both individual and group activities. The course grade is based on the following scale: 10 (A) Excellent: For an excellent performance displaying a high level of command of all aspects of the relevant material, with no weaknesses or only a few minor weaknesses 8.5 (B) Very good: For a very good performance displaying a high level of command of most aspects of the relevant material, with some minor weaknesses 7 (C) Good: For a good performance displaying good command of the relevant material, but also some weaknesses 6 (D) Fair: For a fair performance displaying some command of the relevant material, but also some major weaknesses 5 (E) Adequate: For a performance meeting only the minimum requirements for acceptance 3.5 (Fx) Inadequate: For a performance, which does not meet the minimum requirements for acceptance 0 - 2 (F) Poor: For a performance, which is unacceptable in all respects Evaluators’ task is to identify weaknesses (whenever they exist) in the results of the written report, in the oral presentation, in the discussion questions after the presentations, in the quality of individual participation in preparatory activities, classroom and the field trip activities, and in the quality of individual contributions to the group’s teamwork performance.
The class consists of formal lectures. The purpose of these lectures is to present a critical discussion and assessment of the main concepts of the course. There are also tutorials where the students will raise issues of concern regarding the development of the group assignment after the field trip. The teaching strategy is to present a critical overview of conceptual, empirical and case material with an emphasis on theories and findings that are based on research evidence and coherent argumentation. Students will develop and present a formal assessment of a real heritage tourism site’s reality, performance, as well as its managerial practices and the impacts of tourism on the site. The purpose of this assignment is to allow the student to extend and reinforce his/her understanding of the conceptual material of the course and to contribute to the student development in terms of scholarly inquiry, disciplinary knowledge, analytic and critical thinking, independent and reflective learning, information literacy, collaborative work, and effective communication. Students will also work effectively in teams and prepare a formal written assignment in a clear and logical manner. Thus, this course aims not only to develop the students’ critical understanding of a range of relevant issues in the management of heritage sites but also to encourage the students to present their analyses in a logical and convincing manner and to clearly show how their conclusions are based on evidence acquired through research.