Conèixer les tendències i la dinàmica dels mercats turístics Utilitzar tècniques de recollida i anàlisi de dades Dominar els fonaments i aplicar metodologies científiques adequades Interpretar i avaluar amb esperit crítics els resultats obtinguts Llegir, comprendre i comentar textos científics
Evaluate the convenience of using survey methods to solve a research problem Choose among alternative sampling frames and designs Estimate simple statistics and their sampling errors on moderately complex samples Compute confidence intervals and perform statistical tests based on the normal distribution Design, test and evaluate a questionnaire Choose among alternative data collection modes Manage data collection and non-response reduction Code, clean and weight the data
1. Introduction to survey methodology. Design stages and associated errors 2. Target population, sampling frame and coverage error 3. Sample design and sampling error 4. Use of sampling errors for building confidence intervals and hypothesis tests 5. Data collection methods 6. Non-response error and its reduction 7. Questionnaire design and evaluation 8. Data collection. Interviewer error 9. Preprocessing data
Tipus d’activitat Hores amb professor Hores sense professor Total Exposició dels estudiants 2,00 10,00 12,00 Lectura / comentari de textos 0 25,00 25,00 Prova d'avaluació 2,00 10,00 12,00 Resolució d'exercicis 8,00 10,00 18,00 Sessió participativa 16,00 0 16,00 Total 28,00 55,00 83
Groves, Robert M. (cop. 2004). Survey methodology. Hoboken: Wiley-Interscience. Groves, Robert M. (cop. 2002). Survey nonresponse. New York [etc.]: John Wiley & Sons. Fowler, Floyd J., Mangione, Thomas W. (1990). Standardized survey interviewing. Newbury Park [etc.]: Sage. Fowler, Floyd J. (1995). Improving survey questions : design and evaluation. Thousand Oaks: Sage. Moore, David S., Comas, Jordi (DL 2005). Estadística aplicada básica (2ª ed.). Barcelona: Antoni Bosch. Sudman, Seymour, Bradburn, Norman M., Schwarz, Norbert (1996). Thinking about answers : the application of cognitive processes to survey methodology. San Francisco: Jossey-Bass Publishers. Thompson, Steven K. (cop. 1992). Sampling. New York [etc.]: Wiley. Litosseliti, Lia (2003). Using focus groups in research. London [etc.]: Continuum.
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % Reading Groves' (2004) book It is evaluated during the final exam Sampling problems Written delivery of a collection of sampling problems, which will be later corrected in the classroom. It can be done in groups of up to 3 students. Questionnaire design Design and pilot test of a one-page questionnaire according to research objectives freely choosen by the student. Oral presentation and discussion of all questionnaires in the classroom. It can be done in groups of up to 3 students.
The final mark will be computed as: -Sampling problems: 20% -Questionnaire design: 20% -Exam: 60% These weights are subject to the following restrictions: - The delivery of the problems and the questionnaire design is compulsory. -The minimum required mark of the final exam is 4.