More than 20 years of professional experience that I combine with academic activity in the fields of marketing, advertising, media and digital marketing.
I have a PhD in Communication by Pompeu Fabra University, a degree in Advertising and Public Relations by Autonomous University of Barcelona, an MBA by Esade (Barcelona) with specializations in Marketing by Esade and IAE (Buenos Aires).
My professional career has been developed in advertising, media and digital marketing agencies both in Spain and in Latin America. I have worked in Havas Media, Mindshare, NeoOgilvy (specialized in digital marketing) and also in the marketing department of the advertiser Beko Home Appliances.
I am a professor of marketing, advertising, media and digital marketing, as well as I have published some articles in in high-impact indexed journals. As a speaker, I’ve participated in some national and international congresses such as Expomedios, Expomanagement, Aedemo, BizBarcelona, ECREA, EUPRERA and AIRP.