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Offer of subjects for academic year 2026-2027

University Master's Degree in Direction and Planning of Tourism

Advanced training15.00 credits

Name of the subject and description Type Credits Group Duration

Desenvolupament de destinacionsDesarrollo de destinosDestination development   (3501MO1779)

The first part of the course focuses on the economics and financing of tourism, primarily through the study of taxation, economic arguments, and the effects of public sector intervention in tourism.It also examines the economic role of tourism in regional development and the impact of different types of tourism demand on local public-sector interventions in the economy.The second part explores the relationship between territory and local government policies relating to tourism.Particular attention is given to tourism on the Costa Brava, while also considering destinations elsewhere in the world that are managed at the local government level.Tourism destinations are largely run locally, involving county councils, regional tourism boards and local business associations active in the tourism sector. Given that local authorities are important potential employers of the master’s students, sessions with these institutions are held to present examples of tourism management across a range of destinations, including coastal, inland, mountain and urban areas.These sessions will also showcase the technical approaches used to promote and revitalise tourism.

 OBCompulsory 3.00 SP Aannual
DE Aannual
PR Aannual

Desenvolupament sostenible del turismeDesarrollo sostenible del turismoSustainable development in tourism  (3501MO1780)

Sustainability criteria applied to tourism planning.Designing sustainable tourism indicators.Development and follow-up of projects and programmes of sustainable tourism.Environmental management tools for the tourism sector.

 OBCompulsory 3.00 SP Aannual
CA Aannual
DE Aannual
PR Aannual

Gestió econòmica de destinacionsGestión económica de destinosEconomic management for tourist destinations  (3501MO1781)

Analysis of the economics of tourism.Economic management of tourist destinations models.

 OBCompulsory 3.00 CA Aannual
On SAT Aannual
PR Aannual

Gestió financera de productes turísticsGestión financiera de productos turísticosFinancial management for tourism products  (3501MO1782)

Understand the accounting information published by companies.Learn economic and financial management techniques for operating public and private tourism organisations.Study the indicators used to assess an organisation’s economic, financial and asset position. Understand methods for assessing the financial, economic and asset position of tourism organisations.Become familiar with the Iberian Balance Sheet Analysis System (SABI).Learn how to use data collection and analysis systems.Recognise the importance of economic and financial management in assessing an organisation’s profitability and long-term viability.Be able to identify policies and measures to improve a company’s economic and financial management.Understand how an organisation’s economic performance evolves over time and be able to assess the factors underlying that performance.

 OBCompulsory 3.00 CA Aannual
DE Aannual
PR Aannual

Habilitats directivesHabilidades directivasManagement skills  (3501MO1786)

The course aims to provide students with the knowledge and tools necessary for human resources management and leadership.The course begins by examining the company/destination as an organisation, before analysing the core tenets of human resource management and subsequently exploring the relationship between organisations and people.Management skills can be classified into two categories: individual and collective.

 OBCompulsory 3.00 CA Aannual
DE Aannual
PR Aannual

Research methodologies6.00 credits

Name of the subject and description Type Credits Group Duration

TurismologiaTurismologíaTourismology  (3501MO1739)

The objective of this subject is to offer the big authors and its contributions to the study of the tourism an extensive vision of the research in tourism, from the point of view of the several disciplines that have treated it, making special attention.Besides offering methodological and conceptual tools in an introductory way to elaborate works of research in tourism.Carrying out a first approach to the approach of the final project of master is proposed, therefore.

 OPoptional 3.00 PR Aannual
DE Aannual
CA Aannual

Metodologies d'Investigació QualitativaMetodologías de investigación cualitativaResearch qualitative methodologies  (3501MO3276)

This subject's goals are: a. Providing students with access to methodological resources and basic practical tools for carrying out research projects from a qualitative methodological perspective.B. Providing basic conceptual tools for help in taking typical decisions in qualitative research processes.On finishing the course students will have to be capable of: 1) Describing the basic elements of a qualitative research 2) Determining which types of research questions they can answer better using qualitative techniques.3) Characterising the paradigms, research designs, data-collection methods and types of data associated with qualitative research.4) Analysing qualitative data identifying the existing emergent issues in the data.5) Apply rigorous standards when analysing qualitative data.6) Designing, developing and conveying a small qualitative study.

 OPoptional 3.00 SP Aannual
CA Aannual
DE Aannual
PR Aannual

Metodologies d'Investigació Quantitativa Metodologías de investigación cuantitativaResearch quantitative methodologies  (3501MO3277)

Information sources.Obtaining of the information.Statistical techniques of analysis.Designing surveys.Statistical analysis techniques applied to tourism.

 OPoptional 3.00 SP Aannual
CA Aannual
DE Aannual
PR Aannual

One of the following requirements must be met

Name of the subject and description Type Credits Group Duration

Gestió tecnològica de la informació turísticaGestión tecnológica de la información turísticaManagement technology for tourist information  (3501MO1732)

Study and analysis of the main tècnològiques tools for the management of the turísques destinations.Impact of the TIC in the tourism.Web 2.0

 OBCompulsory 3.00 DE Aannual

Control de gestió d'una DMOControl de gestión de una DMOManagement control of a DMO  (3501MO1787)

Destination management organisations (DMOs) as the main drivers of destination development.Analysis of their organisational structures and quality management systems.

 OBCompulsory 3.00 DE Aannual

Gestió turística de destinacions urbanesGestión turística de destinos urbanosTourism management for urban  destinations  (3501MO1788)

Local design of touristic strategies at scale.Modalities of tourism in the cities.Analysis of potential demand.Local tourist management instruments.

 OBCompulsory 3.00 DE Aannual

Eines de planificació del territori i paisatge turísticInstrumentos de planificación del territorio y el paisaje turísticoTools for land planning and landscape tourism  (3501MO1789)

The course focuses on analysing the influence of landscapes on tourism activity, as well as the tools available for the planning and management of territories and tourism landscapes.

 OBCompulsory 3.00 DE Aannual

Xarxes i governança en el turismeRedes y gobernanza en el turismoNetworks and governance in tourism  (3501MO1790)

Networks in tourism; analysis and network management and governance

 OBCompulsory 3.00 DE Aannual

Tècniques d'anàlisis i informació territorialTécnicas de análisis e información territorialTechniques in spatial analysis and information  (3501MO1791)

Study of the core concepts of territorial information and the basic practical applications of geographic information systems (GIS) required for the creation and analysis of geographical information applied to tourism studies.

 OBCompulsory 3.00 DE Aannual

Imatge i branding en les destinacionsImagen y branding en los destinosImage and destinies’ branding  (3501MO2841)

Destination image and tourist activities.Destination positioning strategies and branding processes.

 OBCompulsory 3.00 DE Aannual

Name of the subject and description Type Credits Group Duration

Direcció estratègica a l'empresa hoteleraDirección estratégica en la empresa hoteleraHospitality strategic management  (3501MO3050)

The fundamental objective of the course is to show the necessary basic managerial competences to occupy charges of responsibility in the companies and hotel institutions and to innovate in front the challenges that the globalisation means in a complex and changing environment.

 OBCompulsory 3.00 SP Aannual

Gestió de Food & beverageGestión de Food & beverageFood & beverage management  (3501MO3051)

The ability to appreciate food and drink from a management perspective, to understand the essential aspects of food and drink, such as the costs and how to benefit from food sales. Essential topics about the restaurant and business industry.

 OBCompulsory 3.00 SP Aannual

Gestió de Rooms divisionGestión de Rooms divisionRooms division management  (3501MO3052)

Understanding of the main characteristics of the rooms division department, including all the processes and procedures carried out within the department, as well as analysis of the accommodation service’s production system and operations.

 OBCompulsory 3.00 SP Aannual

Gestió de recursos humans a l'empresa hoteleraGestión de recursos humanos en la empresa hoteleraHospitality human resources management  (3501MO3053)

The course provides extensive knowledge of a range of tools for managing and leading teams within the hotel industry.

 OBCompulsory 3.00 SP Aannual

Màrqueting estratègic d'hotelsMarketing estratégico de hotelesHospitality strategic marketing  (3501MO3054)

The purpose of this course is to guide the student in a deeper analysis of the commercialisation of tourist products and destinations, based on the needs and perceptions of the consumer

 OBCompulsory 3.00 SP Aannual

Revenue and yield management en turismeRevenue and yield management en turismoRevenue and yield management   (3501MO3055)

Understanding of market segmentation, dynamic pricing and channel management in the hotel industry, providing a practical approach to revenue management systems from both business model and technological perspectives.

 OBCompulsory 3.00 SP Aannual

Disseny d'instal·lacions hoteleresDiseño de instalaciones hotelerasHospitality facilities design  (3501MO3056)

Learn the principles of interior design theory, become familiar with the language of design, and approach renovation projects aimed at enhancing the appearance of a hotel, while gaining an understanding of the spatial relationships between its different areas.

 OBCompulsory 3.00 SP Aannual

Name of the subject and description Type Credits Group Duration

Comportament i segmentació del consumidorComportamiento y segmentación del consumidorConsumer behaviour and segmentation  (3501MO1792)

This subject has the objective of developing the model of behaviour of the consumer in all the phases (pre-purchase, purchase and post-purchase) in the touristic context.

 OBCompulsory 3.00 PR Aannual

Desenvolupament de productes turísticsDesarrollo de productos turísticosTourism product development  (3501MO1793)

Subject in the one that it uses itself the capacity of innovation and the creativity to understand the process of creation and development of touristic products.

 OBCompulsory 3.00 PR Aannual

Emprenedoria, creativitat i innovacióEmprendimiento, creatividad e innovaciónEntrepreneurship, creativity and innovation  (3501MO1794)

OBCompulsory 3.00 PR Aannual

Establiment de preus i pressupost de marketingEstablecimiento de precios y presupuesto de marketingPricing and the marketing budget  (3501MO1795)

Analysis of the strategies of prices fixation in the touristic sector from the troubleshooting.

 OBCompulsory 3.00 PR Aannual

Gestió operativa de projectes turísticsGestión operativa de proyectos turísticosOperational management for tourism projects  (3501MO1796)

Learning to manage and plan a project.

 OBCompulsory 3.00 PR Aannual

Marketing de productes turísticsMarketing de productos turísticosMarketing tourism products  (3501MO1798)

The purpose of this course is to guide students towards a deeper analysis of the marketing of tourism products and destinations, based on consumer needs and perceptions.

 OBCompulsory 3.00 PR Aannual

Gestió de clients per a productes turístics Gestión de clientes para productos turísticos Customer management for tourism products   (3501MO3261)

The aim of the subject is to introduce students to the most relevant aspects of customer relationship management across all types of tourism products.

 OBCompulsory 3.00 PR Aannual

Name of the subject and description Type Credits Group Duration

Direcció estratègica Dirección estratégica Strategic management   (3501MO3503)

Understand the foundations of strategic management and develop their own independent approaches to the complexities and uncertainties of the business environment.

 OPoptional 3.00 CA 1first semester

Disseny d'experiències Diseño de experiencias Experience design   (3501MO3504)

This subject is based on creating experiences, as they are co-created and shared by tourists. Utility of technology and innovation to design these experiences.

 OPoptional 3.00 CA 1first semester

Gestió de Food & Beverage Gestión de Food & Beverage Food & Beverage management   (3501MO3505)

The ability to appreciate food and drink from a management perspective, in order to understand essential aspects of food and beverages - such as economic costs and how to profit from food sales.Essential topics about the restaurant and business industry.

 OPoptional 3.00 CA 1first semester

Revenue and Yield Management Revenue and yield management Revenue and yield management   (3501MO3509)

Knowledge of segmentation, dynamic pricing and channel management for the accommodation industry, understanding a practical approach to income management and performance systems, both from the point of view of business models and technological schemes.

 OPoptional 3.00 CA 1first semester

External practicals6.00 credits

Name of the subject and description Type Credits Group Duration

Pràctiques externesPrácticas externasPractical placement  (3501MO1799)

Internship in a company or institution.

 OBCompulsory 6.00 J Aannual
S Aannual
SP Aannual

Master's thesis12.00 credits

Name of the subject and description Type Credits Group Duration

Treball fi de màsterTrabajo fin de másterMaster's thesis   (3501MO1800)

A research work on a matter related to tourism, where the knowledge gained during the degree can be demonstrated.

 OBCompulsory 12.00 J Aannual
S Aannual
SP Aannual

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