Introducció al turismeIntroducción al turismoIntroduction to Tourism  (3108G01001)

Dimensió socio-cultural del turismeDimensión socio-cultural del turismoSocio-cultural dimension of tourism  (3108G01002)

Presentation of the main theories of tourism.Relationship between hosts and guests.Analysis of the main social and cultural impacts of tourist activity.Types of tourists.Analysis of the tourist experience.

Dimensió econòmica del mercat turísticDimensión económica del mercado turísticoThe economic dimension of  the tourism market  (3108G01003)

Structure of the tourism market and analysis of its economic dimension.Recognition of the main agents who take part in tourist activity, main national and international markets, dynamics of tourist flows.Analysis of the main economic impacts of tourist activity.

Màrqueting turísticMárqueting turísticoTourism marketing  (3108G01006)

Introduction to the basic elements of marketing applied to the tourism sector.Definition of the basic concepts, the elementary instruments of the discipline and the set of operational marketing techniques; creation of tourist products, setting prices, communication and distribution.

Fonaments i història de la comunicació Fundamentos e historia de la comunicación Foundations and History of Communications  (3108G03001)

The genesis of the mass media.The revolution of modernity.The expansion of communication networks.The democratization of the word and image.Structure of the media.

Tècniques de producció audiovisual I Técnicas de producción audiovisual I Audiovisual Production Techniques I  (3108G03004)

Introduction to the theory and practice of the technologies used to process, elaborate and transmit in the main audiovisual media.Basic concepts of audiovisual production.Components and uses of the video camera.Elements of photographic language.Editing and post-production of video and audio.Introduction to sound language and acoustic communication principles.

Introducció i tècnica de disseny gràfic Introducción y técnica del diseño gráfico Introduction to and Techniques of Graphic Design  (3108G03005)

Basic principles of design.Theoretical and practical knowledge of the main graphic design programmes used by advertising and public relations professionals.

Dret i comunicació Derecho y comunicación Law and Communications   (3108G03010)

Introduction to Law as a social normative phenomenon.Law and morality.The general principles as a mechanism for incorporating morality into Law.The language of Law.Basic concepts of law and sources of the Law.Law as a conflict resolution mechanism.The normative hierarchy, fundamental rights and their protection mechanisms.General introduction to Communication Law.Freedom of information, freedom of speech and its relationship with the other fundamental rights: in particular, the right to honour, privacy and one's own image.Personal data protection and the protection of privacy in digital environments. Recruitment in the adversing sector.General aspects of the contract.Advertising contracts: creation contracts, dissemination contracts and sponsorship contracts.

Fonaments de les Relacions Públiques Fundamentos de las Relaciones Públicas Foundations of Public Relations   (3108G03019)

Theory and history of Public Relations.Processes, organizational structures and their evolution.Study and analysis of the nature and interrelationships between persuasive institutional communication subjects.

Fonaments de la Publicitat Fundamentos de la Publicidad Foundations of Advertising   (3108G03026)

Theory and history of advertising.Gestation and evolution of commercial genres and formats.Advertising processes and structures.Analysis of the relationships between different actors in the commercial communication process and their strategies.

Habilitats informacionals i comunicativesHabilidades informacionales y comunicativasInformation and communication skills  (3108G01198)

Basic techniques of oral and written expression.Tourist information.New information and communication technologies applied to tourism.Informational, computer and communicative skills.

Anglès B2.1Inglés B2.1English B2.1  (3108G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès B2Inglés B2English B2  (3108G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès C1.1 PlusInglés C1.1 PlusEnglish C1.1 plus  (3108G01207)

Specific English for Tourism of level C1 with deepening in ela oral communication.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès A1Francés A1French A1  (3108G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3108G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Alemany A1 Alemán A1German A1  (3108G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3108G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Italià A1Italiano A1Italian A1  (3108G01217)

Italian for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Italià A2Italiano A2Italian A2  (3108G01218)

Italian for Tourism level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3108G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès B1Francés B1French B1  (3108G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Alemany B1.1Alemán B1.1German B1.1  (3108G01201)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Francès B2.1Francés B2.1French B2.1  (3108G01211)

French for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Tipologies i estratègies de destinacions turístiquesTipologías y estrategias de destinos turísticosClassification and strategies of tourism destinations  (3108G01018)

Organització d'empreses turístiquesOrganización de empresas turísticasThe organisation of tourism companies  (3108G01078)

Gestió d'intermediació, transport i distribucióGestión de intermediación, transporte y distribuciónManagement of tourism intermediaries, Transport and Distribution  (3108G01080)

Tècniques de producció audiovisual II Técnicas de producción audiovisual II Audiovisual Production Techniques II  (3108G03007)

Production, realization and post-production of commercial and institutional sound and visual formats for different online and offline media.Radio art. Podcasting.

Teoria de la imatge Teoría de la imagen Theory of the Image   (3108G03008)

Function of the image over the course of history.Visual perception and representation of the image.Formal and semeiotic analysis of the image.Sociology of the image

Narrativa i guió audiovisual Narrativa y guion audiovisual Audiovisual Scriptwriting and Narrative  (3108G03016)

Introduction to the elements of audiovisual narrative.Typology and meaning of montage.Rhythm.Audiovisual advertising discourse.Analysis of publicity spot content.The advertising script in TV and cinema.Components of the technical, literary script and story board.Producing an audiovisual script.

Escriptures i llenguatges audiovisuals Escrituras y lenguajes audiovisuales Audiovisual Writing and Languages  (3108G03017)

Theory and techniques of audiovisual writing.Theory and practice of television language and radio broadcast language applied to advertising and PR.Practices of commercial television and radio broadcast formats.

Organització d'esdeveniments Organización de eventos Event Organisation   (3108G03018)

Conceptualization in events organization, objectives and characterization.Planning, design and realization of an event.Criteria for control prior to the event, during the event and analysis of results.Types of publicity and institutional events.The organization of events and social networks.Execution of an event in role play and monitoring audit.

Processos i tècniques creatives publicitàries Procesos y técnicas creativas publicitarias Creative Advertising Processes and Techniques   (3108G03027)

Basic rules and strategies for promoting creativity in communication.Product-based strategies.Copy strategy.Star strategy.

Identitat digital i desenvolupament d'entorns virtuals Identidad digital y desarrollo de entornos virtuales Digital identity and development of virtual environments  (3108G03036)

Introduction to digital communication.Creation and management of a personal and professional digital identity.Basic principles and tools for creating and editing web pages for communicators.HTML code.App creation tools.Discover the potential of the web as an audiovisual tool.Naming and branding.

Promoció i informació de les destinacionsPromoción e información de destinosTourism destination promotion and information  (3108G01225)

Main elements that compose the touristic promotion of a destination.Definition of touristic information typologies like guidance or promotional element.Management of tourism offices.New technologies applied to the touristic promotion.

Anglès B2.1Inglés B2.1English B2.1  (3108G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès B2Inglés B2English B2  (3108G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès C1.1 PlusInglés C1.1 PlusEnglish C1.1 plus  (3108G01207)

Specific English for Tourism of level C1 with deepening in ela oral communication.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès A1Francés A1French A1  (3108G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3108G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Alemany A1 Alemán A1German A1  (3108G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3108G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Italià A1Italiano A1Italian A1  (3108G01217)

Italian for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Italià A2Italiano A2Italian A2  (3108G01218)

Italian for Tourism level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3108G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès B1Francés B1French B1  (3108G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Alemany B1.1Alemán B1.1German B1.1  (3108G01201)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Francès B2.1Francés B2.1French B2.1  (3108G01211)

French for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Tècniques quantitatives i qualitatives aplicades al turismeTécnicas cuantitativas y cualitativas aplicadas al turismoQualitative and quantitative techniques applied to Tourism  (3108G01008)

Qualitative and quantitative analysis techniques for tourism researchFundamental concepts.Descriptive statistics and univariate and bivariate statistical inference.Methodology of questionnaires.The time series.

Ordenació i planificació del territoriOrdenación y planificación del territorioTerritorial Regulation and Planning  (3108G01074)

Gestió econòmica i control d'empreses turístiquesGestión económica y control de empresas turísticasEconomic Management and Control of Tourism Businesses  (3108G01077)

Gestió d'allotjaments i restauracióGestión de alojamientos y restauraciónManagement of Accommodation and Catering Businesses  (3108G01079)

Expressió gràfica aplicada a la Publicitat i a les Relacions Públiques Expresión gráfica aplicada a la Publicidad y las Relaciones Públicas Graphic Expression Applied to Advertising and Public Relations   (3108G03006)

Producing different graphic elements for advertising or institutional purposes.Merchansiding.New trends and online needs in graphic design.

Tècniques de producció audiovisual III Técnicas de producción audiovisual III Audiovisual Production Techniques III  (3108G03009)

Producing commercial and institutional projects based on the latest audiovisual trends: Spots online, Banner, Skyscraper, Pop-up / Pop-under.Sound and sensory marketing, acoustic identity, Sonic branding.

Consum i publicitat Consumo y publicidad Consumption and Advertising   (3108G03013)

Sociology of consumption: Social groups and consumption.Social structure and consumption.Leisure consumption.Psychology of advertising: Basic psychological processes (attention, perception, memory, motivation and emotions) and higher level psychological processes (thought and language) in advertising; and persuasion through communicative processes, change of attitudes and other psychosocial processes.

Gestió de la imatge corporativa i casos de Relacions Públiques Gestión de la imagen corporativa y casos de Relaciones Públicas Corporate Image Management and Public Relations Cases  (3108G03020)

Corporate identity vs corporative Image.Image, reputation and positioning.Corporate identity and corporate communication management.The role played by classic media and social media in forming corporate image.PR cases.

Protocol Protocolo Protocol  (3108G03024)

Basic principles of protocol.International rules on protocol.Protocol and label.Protocol in ceremonies and events.Protocol and diplomacy.Protocol in the globosphere.Case studies and practical simulation.

Estructura de la Publicitat Estructura de la publicidad Advertising Structures  (3108G03028)

Structure of advertising companies / agencies.Briefing, types and management.Big advertising communication groups.Relationship between advertising and brands in the globosphere.

Màrqueting en l'era digital Marketing en la era digital Marketing in the Digital Era  (3108G03034)

New marketing strategies.Digital marketing.Viral marketing campaigns.Commercialisation strategies based on social networks and monitoring of social networks.Positioning.SEO and SEM.

Anglès B2.1Inglés B2.1English B2.1  (3108G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès B2Inglés B2English B2  (3108G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès C1.1 PlusInglés C1.1 PlusEnglish C1.1 plus  (3108G01207)

Specific English for Tourism of level C1 with deepening in ela oral communication.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès A1Francés A1French A1  (3108G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3108G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Alemany A1 Alemán A1German A1  (3108G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3108G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Italià A1Italiano A1Italian A1  (3108G01217)

Italian for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Italià A2Italiano A2Italian A2  (3108G01218)

Italian for Tourism level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3108G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès B1Francés B1French B1  (3108G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Alemany B1.1Alemán B1.1German B1.1  (3108G01201)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Francès B2.1Francés B2.1French B2.1  (3108G01211)

French for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Patrimoni de les destinacionsPatrimonio de los destinosTourism Destinations Heritage  (3108G01073)

Administració pública de recursosAdministración pública de recursosPublic Administration of Resources  (3108G01083)

Màrqueting estratègic i operatiu Marketing estratégico y operativo Strategic and Operational Marketing   (3108G03014)

Evolution of marketing.Strategic marketing: Definition, basic concepts and central elements.Strategy and tactics.Marketing strategies applied to communication.Macro-environment and micro-environment.SWOT, Pest and the analysis of competitive forces.Porter's extended rivalry model.Consumer and targets.Segmentation.Product and brand.Elements of branding.Brand architecture.Positioning

Comunicació interna i externa Comunicación interna y externa Internal and External Communications  (3108G03021)

Patronage, sponsorship and fundraising.Relationship with the media: communiqué or press release, lecture or press conference, press book.Internal communication strategies and techniques.Internal communication platforms.Internal communication documents and formulas in organisations.The figure of the DIRCOM.Foundations of design and execution of a comprehensive communication plan.

Planificació estratègica de les Relacions Públiques Planificación estratégica de las Relaciones Públicas Strategic Planning of Public Relations   (3108G03023)

Definition and characteristics of a PR plan.Basic planning models in PR.Stages of a PR plan.Evaluation of a PR plan: auditing.Drawing up a strategic plan for public relations and corporate communication.

Creativitat Creatividad Creativity  (3108G03029)

Practical work, producing materials based on the development of creative skills and the application of creative techniques.Processes of producing and analysing advertising messages and their codes.Techniques, sources, languages, structures and supports at the service of creativity.

Innovació publicitària Innovación publicitaria Advertising Innovation   (3108G03030)

Generating and shaping coherent ideas (look and feel).Attention and detection of trends.Creative strategies.Brand essence / big idea.Contact Point.POE Media Strategy.InsightsBrand.Branded content.Communication objectives.

Estructura i planificació de mitjans Estructura y planificación de medios Media Structure and Planning   (3108G03032)

Structure of the main communication groups.Resource planning.Analysis and selection of resources.Resource planning techniques.Techniques for buying and negotiating space.Analysis and research of audiences.Methodology for evaluating planning efficacy.

Tendències de l'audiovisual contemporani Tendencias del audiovisual contemporáneo Audiovisual contemporany tendencies  (3108G03038)

Advertising tools and strategies for accessing the audiovisual entertainment sector.New commercial strategies: Branded content, fashion films, gamification, web series ...

Economía turística i gestió públicaEconomía turistica y gestión públicaEconomics for tourism and public administration The tourism economy and public administration  (3108G01224)

The management of the tourism of the administration through the economic instruments.Public budgets and action in tourism and culture.Taxes and public expenses in tourism.Impacts, efficiency, efficiency and equity.

Recursos turístics i sostenibilitatRecursos turísticos y sostenibilidadTourism resources and sustainability  (3108G01226)

Identifying territorial resources as a fundamental basis for tourism development.Assessing tourist potential from a resource using specific tools for developing and managing tourist products, under the principles of sustainability and in the context of environmental change.

Itineraris i guies turísticsItinerarios y guias turísticosTours and guides  (3108G01228)

Preparing and designing pathways and routes.Their specification as a tourist product.Analysis of the various types of guide.

Emprenedoria i innovacióEmprendeduría e InnovaciónEntrepreneurship and innovation  (3108G01229)

Offering tourist organisations extensive knowledge of the processes of entrepreneurship and innovation.

Anglès B2.1Inglés B2.1English B2.1  (3108G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès B2Inglés B2English B2  (3108G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès C1.1 PlusInglés C1.1 PlusEnglish C1.1 plus  (3108G01207)

Specific English for Tourism of level C1 with deepening in ela oral communication.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès A1Francés A1French A1  (3108G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3108G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Alemany A1 Alemán A1German A1  (3108G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3108G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Italià A1Italiano A1Italian A1  (3108G01217)

Italian for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Italià A2Italiano A2Italian A2  (3108G01218)

Italian for Tourism level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3108G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès B1Francés B1French B1  (3108G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Alemany B1.1Alemán B1.1German B1.1  (3108G01201)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Francès B2.1Francés B2.1French B2.1  (3108G01211)

French for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

PràcticumPrácticumInternship  (3108G01016)

Extending knowledge, skills and attitudes, putting students in contact with the business reality of the tourism sector, completing and complementing their theoretical training with practical experience.

Treball final de grauTrabajo final de gradoFinal project  (3108G01017)

Study introducing research.It includes two large possible working groups: (1) empirical analyses and (2) practical applications, in which the content and fundamental skills of the degree are integrated.

Estratègies de creació de marca i de campanya Estrategias de creación de marca y de campaña Creation of brand strategies and advertising campaigns  (3108G03025)

Corporate communication.The verbal brand.The visual brand.Evolution of the company image.Brand creation strategy: concept, development, bases of the design, motivation, and execution.The logo.Procedures.Definition of objectives.Analysis.Decision.Execution.Control.Restyling.Repositioning of the new image and auditing.Comprehensive creation of 360º advertising campaigns based on the role play methodology.

Social media i RP 2.0 Social media y RP 2.0 Social media and PR 2.0  (3108G03033)

Digital language and social networks.Positioning.Communication between the consumer and the brands.Introduction to Big Data and its management tools for advertising purposes.Tools for monitoring advertising through social media.Corporate e-communication, corporate website, newsletter, social networks, RSS, etc. Online reputation.Online corporate image.Traffic and monitoring.Community manager.

Treball final de grauTrabajo final de gradoFinal Degree Project  (3108G03087)

Define, design and execute research on a subject related to advertising and public relations with academic structure.Being able to write it correctly and in a well reasoned way, and defend it before a panel.

Anglès C1.1Inglés C1.1English C1.1  (3108G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Francès B1Francés B1French B1  (3108G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Alemany B1.1Alemán B1.1German B1.1  (3108G01201)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Francès B2.1Francés B2.1French B2.1  (3108G01211)

French for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.