Introducció al turismeIntroducción al turismoTourism introduction  (3152G01001)

Dimensió socio-cultural del turismeDimensión socio-cultural del turismo The Socio-cultural dimension of tourism  (3152G01002)

Dimensió econòmica del mercat turísticDimensión económica del mercado turísticoThe economic dimension of the tourism market  (3152G01003)

Dimensió territorial del turismeDimensión territorial del turismoRegional dimensions of tourism  (3152G01004)

Comptabilitat i finances per a la gestió de màrquetingContabilidad y finanzas para la gestión de marketingAccounting and Finance for marketing  (3152G02002)

Overview of the company from the perspective of management control in financial accounting and costs in analytical accounting.There will be two distinct blocks.The first block will cover the General Accounting Plan, deterioration, provisions, contingency and other aspects that affect the Business Result; Tax posting.The second part of the course covers cost accounting: introduction to cost accounting; cost results and models; general process in analytical accounting vs financial accounting; cost allocation models, budgetary control.

Introducció al màrquetingIntroducción al marketingIntroduction to Marketing  (3152G02006)

The objective of this subject is to analyse the basic principles of marketing in the company.The subject will be divided into 7 blocks: 1.- General concepts in Marketing.McCarthy's Marketing Mix and Four Ps: product, price, promotion and place.The other 2 Ps (Politics and Public Relations).Megamarketing concept (environment).2.- Relational marketing.Creating long-term, profitable relationships with customers.Trend towards one-to-one marketing.3.- The product.Typology depending on function, durability, export, property regime, availability.4.- The price.Setting prices.Market levels: supreme, luxury, special needs, intermediate, comfort / convenience (functional utility), cheap, price only.5.- Introduction to distribution and channels, types of vertical, horizontal commercialisation.6.- Communication.Advertising, promotion, public relations, sponsorship.7.-Politics of marketing.From product orientation to customer orientation.Sales management.

Anàlisi comercialAnálisis comercialBusiness analysis  (3152G02007)

Students will be introduced to the tools for carrying out a commercial analysis of a business.They will analyse the formulas for obtaining information to improve commercial analysis and business results: Analysis of the market and environment, Analysis of the competition: types, analysis of emergence due to market expansion, product expansion, backward integration, forward integration.Analysis of demand; determining demand (price of the good, price of substitute goods, price of complementary goods, consumer income, tastes and preferences, population, anticipated future prices, law of demand.Analysis of segmentation, concept and purpose of market segmentation, segmentation methods; segmentation and positioning decisions.Students will study the technologies that enable the circulation and capturing of information: survey types and techniques, management of commercial information using the SIM system (need for marketing information, internal data system, marketing intelligence).

Fonaments d'estadísticaFundamentos de estadísticaBases of Statistics  (3152G02010)

The subject Foundations of Statistics will provide students with the basic tools to collect, organise, synthesise, analyse and interpret a set of data which enables them to answer different types of questions that may be posed by a marketing professional in the course of their professional activity.The subject is divided into 4 blocks: Block I: Descriptive Statistics and Sampling.Type of variables.Block II: Probability, Random Variables and Theorem of the Central Limit.Block III: Univariate analysis in quantitative and qualitative variables.Univariate statistical inference.Confidence intervals and Hypotheses testingBlock IV: Bivariant analysis in two qualitative variables (contingency tables).Bivariant analysis between a qualitative variable and a quantitative variable (comparison of means and ANOVA).Bivariant analysis between two quantitative variables (correlation analysis).

Xinès mandarí IChino mandarín 1Chinese Language 1  (3152G02018)

The subject Mandarin Chinese I will introduce the student to the most basic, essential aspects of the phonological, morphological, lexical, syntactic, semantic and pragmatic structure of Chinese and the four basic communication tools will be studied.Familiarisation with basic and frequently used keys; writing and recognising a minimum of 250 basic Chinese characters; using and understanding basic and frequently used vocabulary.

Habilitats informacionals i comunicativesHabilidades informacionales y comunicativasInformation and communication skills  (3152G01198)

Basic techniques of oral and written expression.Tourist information.New information and communication technologies applied to tourism.Informational, computer and communicative skills.

Alemany A1 Alemán A1German A1  (3152G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3152G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès B2Inglés B2English B2  (3152G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès B2.1Inglés B2.1English B2.1  (3152G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès C1Inglés C1 English C1  (3152G01208)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The exit level of the subject is the C1 according to the European Frame of Languages.Students are recommended to have level C1.1 before they sit this subject.

Francès A1Francés A1French A1  (3152G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3152G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3152G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Alemany B1Alemán B1German B1  (3152G01215)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended students have level B1.1 to do this subject.

Francès B1Francés B1French B1  (3152G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Tipologies i estratègies de destinacions turístiquesTipologías y estrategias de destinos turísticosTypes and strategies of tourism destinations  (3152G01022)

Ordenació i planificació del territoriOrdenación y planificación del territorioTown and country planning  (3152G01024)

Organització d'empreses turístiquesOrganización de empresas turísticasThe organisation of tourism companies  (3152G01028)

Recursos humansRecursos humanosHuman Resources  (3152G02003)

The subject provides the necessary tools so that the students know the objectives and functions of the functional area of Human Resources.The students will learn the procedures that configure the basic work of the department of human resources and finally will be ones capable of applying the techniques suitable for concrete situations for the management of the resources human in companies.The organitzacional culture and the processes of communication, the design and the appraisal of the jobs, the processes of persons incorporation in the company, will be studied; formative processes and development of careers, evaluation of the performance and the strategic planning of the human resources.

Comportament de compra del consumidorComportamiento de compra del consumidorConsumer purchasing behavior  (3152G02008)

The purchasing process will be analysed (need, involvement, alternatives, evaluation, purchase, post-purchase behaviour) and the factors that influence consumer behaviour.For this, the dimensions of consumer behaviour will be studied, in addition to the purchasing decision-making process, internal determinants of behaviour (psychological: perception, motivation, learning, attitudes and self-concept; personal: demographic, lifestyles and situational) and the external conditioners of behaviour (family, reference groups, social classes, culture and subculture).

Comportament de compra de les organitzacionsComportamiento de compra de las organizacionesBuying behavior of organizations  (3152G02009)

Students will be introduced to the peculiarities of industrial or corporate purchasing, the decision-making process for corporate purchasing, the evaluation of purchases and models of behaviour for corporate purchasing.The subject is divided into 5 blocks: 1) Characteristics of industrial purchases: incorporation of the product, consumption or use, resale.2) The purchasing department, structure, criteria, objectives 3) The decision-making process for industrial purchases ; complex, long, collective decisions.4) Evaluating purchases; technical assistance, costs, quality, delivery times, financial conditions.5) Models of behaviour for corporate purchasing; partial models: derived, fluctuating, inelastic, concentrated and by volume demand; Lehmann and Shaughnessy supplier selection, Wind's supplier loyalty.Global models: Sheth; Webster and Wind; Cardozo, Anderson and Chambers.Differences between the industrial market and the consumer market.

Estadística I Estadística I Statistics 1  (3152G02011)

Estadistica IIEstadística IIStatistics 2  (3152G02012)

Xinès mandarí IIChino mandarín IIChinese Language II  (3152G02019)

Anglès B2Inglés B2English B2  (3152G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Gestió econòmica i control d'empreses turístiquesGestión económica y control de empresas turísticasEconomic Management and Control of Tourism Businesses  (3152G01169)

Gestió d'allotjaments i restauracióGestión de alojamientos y restauraciónManagement of Accommodation and Catering Businesses  (3152G01162)

Alemany A1 Alemán A1German A1  (3152G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3152G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès B2Inglés B2English B2  (3152G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès B2.1Inglés B2.1English B2.1  (3152G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès C1Inglés C1 English C1  (3152G01208)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The exit level of the subject is the C1 according to the European Frame of Languages.Students are recommended to have level C1.1 before they sit this subject.

Francès A1Francés A1French A1  (3152G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3152G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3152G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Alemany B1Alemán B1German B1  (3152G01215)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended students have level B1.1 to do this subject.

Francès B1Francés B1French B1  (3152G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

PràcticumPrácticumPracticum  (3152G01016)

Dimensió jurídica del màrquetingDimensión jurídica del marketingLegal dimension of Marketing  (3152G02005)

Xinès mandarí IIIChino mandarín IIIChinese Language III  (3152G02020)

Desenvolupament de productes i marquesDesarrollo de productos y marcasDevelopment of products and brands  (3152G02023)

Disseny d'estratègies i programes sobre preusDiseño de estrategias y programas sobre preciosDesigning pricing strategies and programs  (3152G02024)

Estratègies sobre distribució i logística de la distribució Estrategias sobre distribución y logística de la distribuciónDistribution strategies and distribution logistics  (3152G02025)

Venda personal i màrqueting directeVenta personal y marketing directoPersonal selling and direct marketing  (3152G02027)

Publicitat, promoció i relacions públiques Publicidad, promoción y relaciones públicasAdvertising, promotion and public relations   (3152G02028)

Màrqueting InternacionalMarketing InternacionalInternational Marketing  (3152G02029)

Anglès C1.1Inglés C1.1English C1.1  (3152G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Gestió d'intermediació, transport i distribucióGestión de intermediación, transporte y distribuciónManagement of tourism intermediaries, Transport and Distribution  (3152G01170)

Alemany A1 Alemán A1German A1  (3152G01213)

German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Alemany A2Alemán A2German A2  (3152G01214)

German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès B2Inglés B2English B2  (3152G01206)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.

Anglès B2.1Inglés B2.1English B2.1  (3152G01205)

Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.

Anglès C1Inglés C1 English C1  (3152G01208)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The exit level of the subject is the C1 according to the European Frame of Languages.Students are recommended to have level C1.1 before they sit this subject.

Francès A1Francés A1French A1  (3152G01209)

French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.

Francès A2Francés A2French A2  (3152G01210)

French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.

Anglès C1.1Inglés C1.1English C1.1  (3152G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Alemany B1Alemán B1German B1  (3152G01215)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended students have level B1.1 to do this subject.

Francès B1Francés B1French B1  (3152G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.

Tècniques Qualitatives i Prospectives per a la Investigació ComercialTécnicas Cualitativas y Prospectivas para la Investigación ComercialQualitative and Prospective Commercial Research  (3152G02013)

Xinès mandarí IVChino mandarín IVChinese Language IV  (3152G02021)

Màrqueting Industrial i de ServeisMarketing Industrial y de ServiciosIndustrial and Services Marketing  (3152G02022)

Desenvolupament del pla de màrquetingDesarrollo del plan de marketingMarketing Plan Development  (3152G02026)

Màrqueting social i de les institucions no lucrativesMarketing social y de las instituciones no lucrativasSocial marketing and nonprofit institutions  (3152G02030)

Direcció estratègicaDirección estratégicaStrategic Management  (3152G01234)

Offering the bases for strategic management in tourist organisations, highlighting the competitive context's analysis and diagnoses; establishing strategic goals, as well as designing appropriate strategies.

Economía turística i gestió públicaEconomía turistica y gestión públicaEconomics for tourism and public administration The tourism economy and public administration  (3152G01224)

The management of the tourism of the administration through the economic instruments.Public budgets and action in tourism and culture.Taxes and public expenses in tourism.Impacts, efficiency, efficiency and equity.

Empreneduria i innovacióEmprendeduría e InnovaciónEntrepreneurship and innovation  (3152G01229)

Offering tourist organisations extensive knowledge of the processes of entrepreneurship and innovation.

Gestió del patrimoni culturalGestión del patrimonio culturalCultural heritage management  (3152G01227)

Raising awareness of the economic, social and institutional framework where management of cultural institutions and the potential of cultural tourism are developed.Knowing the different typologies of the cultural heritage and its current situation.Analysing studies of case and carrying out proposals of performance.

Itineraris i guies turísticsItinerarios y guias turísticosTours and guides  (3152G01228)

Preparing and designing pathways and routes.Their specification as a tourist product.Analysis of the various types of guide.

Promoció i informació de les destinacionsPromoción e información de destinosTourism destination promotion and information  (3152G01225)

Main elements that compose the touristic promotion of a destination.Definition of touristic information typologies like guidance or promotional element.Management of tourism offices.New technologies applied to the touristic promotion.

Recursos turístics i sostenibilitatRecursos turísticos y sostenibilidadTourism resources and sustainability  (3152G01226)

Identifying territorial resources as a fundamental basis for tourism development.Assessing tourist potential from a resource using specific tools for developing and managing tourist products, under the principles of sustainability and in the context of environmental change.

Viatges combinatsViajes combinadosPackage holidays  (3152G01230)

Preparation of combined journeys and their legal analyses.Their planning as tourist products.Aspects relating to online selling.

Patrimoni de les destinacionsPatrimonio de los destinosTourism Destinations Heritage  (3152G01163)

Administració pública de recursosAdministración pública de recursosPublic Administration of Resources  (3152G01164)

Treball final de grauTrabajo final de gradoFinal Project  (3152G01017)

La conducta de compra online La conducta de compra onlineOnline shopping behavior   (3152G02031)

Comunicació i xarxes socialsComunicación y redes socialesCommunication and social networks   (3152G02032)

Estudis de mercat per InternetEstudios de mercado por InternetInternet Market Research   (3152G02033)

Disseny i desenvolupament de websitesDiseño y desarrollo de websitesDesign and development of websites   (3152G02034)

PràcticumPrácticumProfessional Placements  (3152G02035)

Treball Final de GrauTrabajo Final de GradoFinal Project  (3152G02036)

Anglès C1.1Inglés C1.1English C1.1  (3152G01199)

Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.

Alemany B1Alemán B1German B1  (3152G01215)

German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended students have level B1.1 to do this subject.

Francès B1Francés B1French B1  (3152G01200)

French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.