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14 February 2017
Find out about bachelor's degrees, postgraduate courses and all the educational courses offered by the UdG.
Teaching is concentrated in the faculties and schools, and the departments deal with research, which is also conducted by institutes and chairs, at the same time responsible for knowledge promotion.
Basic techniques of oral and written expression.Tourist information.New information and communication technologies applied to tourism.Informational, computer and communicative skills.
German for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.
German for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.
Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2 according to the European Frame of Languages.It is recommended to have the level B2.1 to do this subject.
Specific English for Tourism of level B2.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B2.1 according to the European Frame of Languages.It is recommended to have the level B1 to do this subject.
Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The exit level of the subject is the C1 according to the European Frame of Languages.Students are recommended to have level C1.1 before they sit this subject.
French for Tourism of level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.
French for Tourism of level A2.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A2 according to the European Frame of Languages.It is recommended to have the level A1 to do this subject.
Mandarin Chinese for Tourism level A1.Course based on general and touristic subjects through the learning by tasks.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the A1 according to the European Frame of Languages.
Specific English for Tourism of level C1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the C1.1 according to the European Frame of Languages.It is recommended to have the level B2 to do this subject.
German for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended students have level B1.1 to do this subject.
French for Tourism of level B1.Course based on tourist subjects through task-based learning.Language specific and of necessary communicative skills in the sector touristic.The level of exit of the subject is the B1 according to the European Frame of Languages.It is recommended to have the level A2 to do this subject.
The management of the tourism of the administration through the economic instruments.Public budgets and action in tourism and culture.Taxes and public expenses in tourism.Impacts, efficiency, efficiency and equity.
Main elements that compose the touristic promotion of a destination.Definition of touristic information typologies like guidance or promotional element.Management of tourism offices.New technologies applied to the touristic promotion.
Offering tourist organisations extensive knowledge of the processes of entrepreneurship and innovation.
Preparing and designing pathways and routes.Their specification as a tourist product.Analysis of the various types of guide.
Identifying territorial resources as a fundamental basis for tourism development.Assessing tourist potential from a resource using specific tools for developing and managing tourist products, under the principles of sustainability and in the context of environmental change.
Use of operative marketing in marketing new products and services.
Raising awareness of the economic, social and institutional framework where management of cultural institutions and the potential of cultural tourism are developed.Knowing the different typologies of the cultural heritage and its current situation.Analysing studies of case and carrying out proposals of performance.
Preparation of combined journeys and their legal analyses.Their planning as tourist products.Aspects relating to online selling.
Offering the bases for strategic management in tourist organisations, highlighting the competitive context's analysis and diagnoses; establishing strategic goals, as well as designing appropriate strategies.
Understanding the strategic planning of marketing and collaboration in the “strategic triangle” (company-consumers-competition) to improve segmentation strategies and the competitive position of companies in the market.Analysis of the tourist market through new market needs, trends and niches to find market opportunities and new strategies
Blockchain (platform records online transactions, in chronological order, which can never be changed or deleted) has numerous applications in different fields. In this subject, we will explore how we can apply Blockchain technology in the tourism industry. We will deal with the following blocks: Blockchain Technology; Application of this technology in the tourism industry; Use of cryptocurrencies and Blockchain; Tourism and online transactions; Tourism reviews. Finally, we will address the advantages and disadvantages of its adoption in the field of tourism.
New strategies and tools based on information and knowledge technologies applied to commercial communication. The following blocks will be worked on: 1. Digital communication environment 2. Content marketing and social media marketing; 3. Marketing on Search Engines: SEO and SEM; 4. Graphic Advertising; 5. Mobile Marketing; 6. Website analytics."
Introduction to the technological foundations of artificial intelligence (AI) that are relevant to travel and tourism to address different types of applications such as personalisation and recommendation systems, robots, conversation systems, smart travel agents, forecasting and prognosis systems, language translation applications and systems for recognising voice and processing natural language, with hospitality as an important sector. Analysis of the challenges facing AI in the tourism sector and future scenarios
Third language
Fourth language
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