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Subjects offered for the academic year 2023-2024

University Master's Degree in Direction and Planning of Tourism

Advanced training15.00 credits

Name of the subject and description Type Credits Group Duration

Desenvolupament de destinacionsDesarrollo de destinosDestination development   (3501MO1779)

OBCompulsory 3.00 EN Aannual
ITSELF Aannual
SP Aannual

Desenvolupament sostenible del turismeDesarrollo sostenible del turismoSustainable development in tourism  (3501MO1780)

OBCompulsory 3.00 EN Aannual
ITSELF Aannual
SP Aannual

Gestió econòmica de destinacionsGestión económica de destinosEconomic management for tourist destinations  (3501MO1781)

OBCompulsory 3.00 EN Aannual
ITSELF Aannual

Gestió financera de productes turísticsGestión financiera de productos turísticosFinancial management for tourism products  (3501MO1782)

OBCompulsory 3.00 EN Aannual
ITSELF Aannual

Habilitats directivesHabilidades directivasManagement skills  (3501MO1786)

OBCompulsory 3.00 EN Aannual
ITSELF Aannual

Research methodologies6.00 credits

Name of the subject and description Type Credits Group Duration

TurismologiaTurismologíaTourismology  (3501MO1739)

The study of the tourism has been carried out scientifically from multiple disciplines and in a multidisciplinary way.The main typologies of research as well as the different paradigms will be introduced.

 OPoptional 3.00 EN Aannual
ITSELF Aannual

Metodologies d'Investigació QualitativaMetodologías de investigación cualitativaResearch qualitative methodologies  (3501MO3276)

This subject's goals are: a. Providing students with access to methodological resources and basic practical tools for carrying out research projects from a qualitative methodological perspective.B. Providing basic conceptual tools for help in taking typical decisions in qualitative research processes.On finishing the course students will have to be capable of: 1) Describing the basic elements of a qualitative research 2) Determining which types of research questions they can answer better using qualitative techniques.3) Characterising the paradigms, research designs, data-collection methods and types of data associated with qualitative research.4) Analysing qualitative data identifying the existing emergent issues in the data.5) Applying rigorous standards in assessing qualitative data.6) Designing, developing and conveying a small qualitative study.

 OPoptional 3.00 ITSELF Aannual
SP Aannual

Metodologies d'Investigació Quantitativa Metodologías de investigación cuantitativaResearch quantitative methodologies  (3501MO3277)

Information sources.Obtaining of the information.Statistical techniques of analysis. 

 OPoptional 3.00 EN Aannual
ITSELF Aannual
SP Aannual

One of the following requirements must be met

Name of the subject and description Type Credits Group Duration

Gestió tecnològica de la informació turísticaGestión tecnológica de la información turísticaManagement technology for tourist information  (3501MO1732)

I study of the concept of e-turisme and its incidence in the touristic information.Analyses of weary web like more visible element of the e-turisme.Study of the changes of paradigm from web 2.

 OBCompulsory 3.00 ITSELF Aannual

Control de gestió d'una DMOControl de gestión de una DMOManagement control of a DMO  (3501MO1787)

OBCompulsory 3.00 ITSELF Aannual

Gestió turística de destinacions urbanesGestión turística de destinos urbanosTourism management for urban  destinations  (3501MO1788)

OBCompulsory 3.00 ITSELF Aannual

Eines de planificació del territori i paisatge turísticInstrumentos de planificación del territorio y el paisaje turísticoTools for land planning and landscape tourism  (3501MO1789)

OBCompulsory 3.00 ITSELF Aannual

Xarxes i governança en el turismeRedes y gobernanza en el turismoNetworks and governance in tourism  (3501MO1790)

OBCompulsory 3.00 ITSELF Aannual

Tècniques d'anàlisis i informació territorialTécnicas de análisis e información territorialTechniques in spatial analysis and information  (3501MO1791)

OBCompulsory 3.00 ITSELF Aannual

Imatge i branding en les destinacionsImagen y branding en los destinosImage and destinies’ branding  (3501MO2841)

Image of the fate and development of touristic activities.Processes of positioning of touristic fates and functioning of the branding.Identification and resolution of conflicts among activities.Implementation

 OBCompulsory 3.00 ITSELF Aannual

Name of the subject and description Type Credits Group Duration

Direcció estratègica a l'empresa hoteleraDirección estratégica en la empresa hoteleraHospitality strategic management  (3501MO3050)

Comprender them fundamentos of the gestión estratégica y desarrollar sus propios you focus independientes in weary complejidades e incertidumbres of the I entorno entrepreneurial.

 OBCompulsory 3.00 SP Aannual

Gestió de Food & beverageGestión de Food & beverageFood & beverage management  (3501MO3051)

The capacidad of to appreciate the y cosize the bebida desde a perspective of gestión, stop comprender them aspectos esenciales of them weary alimentos y bebidas, I como them económicos y cómo beneficiarse costs of weary ventas of alimentos.Them temas esenciales about industria it of restaurantes y negocios.

 OBCompulsory 3.00 SP Aannual

Gestió de Rooms divisionGestión de Rooms divisionRooms division management  (3501MO3052)

Conocimiento of weary principales características of the departamento of división of set, comprensión of todos them procesos y procedimientos realizados in the departamento, análisis of the system of producción y funcionamiento of the servicio of alojamiento.

 OBCompulsory 3.00 SP Aannual

Gestió de recursos humans a l'empresa hoteleraGestión de recursos humanos en la empresa hoteleraHospitality human resources management  (3501MO3053)

Self liderazgo y cone Desarrollar liderazgo relacionado vehicle-motivación, trabajo I equip y liderazgo of equip constructive y comunicación y dar retroalimentación.

 OBCompulsory 3.00 SP Aannual

Màrqueting estratègic d'hotelsMarketing estratégico de hotelesHospitality strategic marketing  (3501MO3054)

Introducción to them aspectos esenciales of the marketing (conceptos you nail, métodos of análisis, estrategias y tácticas) him fundamental stops to manage you relate washable cone them customers in the I entorno dinámico y conectado of hoy in día.

 OBCompulsory 3.00 SP Aannual

Revenue and yield management en turismeRevenue and yield management en turismoRevenue and yield management   (3501MO3055)

Conocimiento of segmentación, tarificación dinámica y gestión of canales stops industria it of alojamiento, entendiendo an enfoque práctico of them sistemas of Gestión de Rentas y Rendimientos, tanto desde I punto it of view of them modelos of negotiate I como of them esquemas tecnológicos.

 OBCompulsory 3.00 SP Aannual

Disseny d'instal·lacions hoteleresDiseño de instalaciones hotelerasHospitality facilities design  (3501MO3056)

Aprender them conceptos of the teoría of the diseño of interiores, familiarizarse cone the lenguaje of diseño y to approach a renovación cone the fin of mejorar the apariencia of the hotel, the comprensión of the spatial relación between them diferentes espacios in a hotel.

 OBCompulsory 3.00 SP Aannual

Name of the subject and description Type Credits Group Duration

Comportament i segmentació del consumidorComportamiento y segmentación del consumidorConsumer behaviour and segmentation  (3501MO1792)

OBCompulsory 3.00 EN Aannual

Desenvolupament de productes turísticsDesarrollo de productos turísticosTourism product development  (3501MO1793)

OBCompulsory 3.00 EN Aannual

Emprenedoria, creativitat i innovacióEmprendimiento, creatividad e innovaciónEntrepreneurship, creativity and innovation  (3501MO1794)

OBCompulsory 3.00 EN Aannual

Establiment de preus i pressupost de marketingEstablecimiento de precios y presupuesto de marketingPricing and the marketing budget  (3501MO1795)

OBCompulsory 3.00 EN Aannual

Gestió operativa de projectes turísticsGestión operativa de proyectos turísticosOperational management for tourism projects  (3501MO1796)

OBCompulsory 3.00 EN Aannual

Marketing de productes turísticsMarketing de productos turísticosMarketing tourism products  (3501MO1798)

OBCompulsory 3.00 EN Aannual

Gestió de clients per a productes turístics Gestión de clientes para productos turísticos Customer management for tourism products   (3501MO3261)

The objective of the subject is to introduce students to the most relevant aspects of client management in any tourist product.

 OBCompulsory 3.00 EN Aannual

External practicals6.00 credits

Name of the subject and description Type Credits Group Duration

Pràctiques externesPrácticas externasPractical placement  (3501MO1799)

OBCompulsory 6.00 S Aannual
SP Aannual

Master's thesis12.00 credits

Name of the subject and description Type Credits Group Duration

Treball fi de màsterTrabajo fin de másterMaster's thesis   (3501MO1800)

OBCompulsory 12.00 J Aannual
S Aannual
SP Aannual

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