Fonaments i història de la comunicació Fundamentos e historia de la comunicación Foundations and History of Communications  (3108G03001)

The genesis of the mass media.The revolution of modernity.The expansion of communication networks.The democratization of the word and image.Structure of the media.

Teoria de la comunicació Teoría de la Comunicación Theory of Communications  (3108G03002)

Theoretical approach to the main schools of thought that analyse communication in general and especially advertising and institutional communication.Different communicative models.Reception.Theory of uses and gratifications.Cultural studies.

Tècniques de producció audiovisual I Técnicas de producción audiovisual I Audiovisual Production Techniques I  (3108G03004)

Introduction to the theory and practice of the technologies used to process, elaborate and transmit in the main audiovisual media.Basic concepts of audiovisual production.Components and uses of the video camera.Elements of photographic language.Editing and post-production of video and audio.Introduction to sound language and acoustic communication principles.

Introducció i tècnica de disseny gràfic Introducción y técnica del diseño gráfico Introduction to and Techniques of Graphic Design  (3108G03005)

Basic principles of design.Theoretical and practical knowledge of the main graphic design programmes used by advertising and public relations professionals.

Dret i comunicació Derecho y comunicación Law and Communications   (3108G03010)

Introduction to Law as a social normative phenomenon.Law and morality.The general principles as a mechanism for incorporating morality into Law.The language of Law.Basic concepts of law and sources of the Law.Law as a conflict resolution mechanism.The normative hierarchy, fundamental rights and their protection mechanisms.General introduction to Communication Law.Freedom of information, freedom of speech and its relationship with the other fundamental rights: in particular, the right to honour, privacy and one's own image.Personal data protection and the protection of privacy in digital environments. Recruitment in the adversing sector.General aspects of the contract.Advertising contracts: creation contracts, dissemination contracts and sponsorship contracts.

Ètica en la Publicitat i les Relacions Públiques Ética en la publicidad y las Relaciones Públicas Ethics in Advertising and Public Relations  (3108G03011)

The ethical values of advertising.The ethics of corporate governance.Introduction to corporative social responsibility.Protected targets.Visual pornography.PR code of conduct.

Fonaments del màrqueting Fundamentos del Marketing Foundations of Marketing  (3108G03012)

Introduction to the main concepts of marketing.Introduction to the company as a social organization.Market research techniques.Relationship marketing.Customer Pyramid.DAFOProducing a marketing plan.

Expressió escrita i tècniques de comunicació oral Expresión escrita y técnicas de comunicación oral Written Expression and Oral Communication Techniques   (3108G03015)

Producing and writing different types of texts linked to commercial, personal and institutional communication.How to construct a persuasive speech.Oral discourse techniques.Presentation, locution and YouTubers.

Fonaments de les Relacions Públiques Fundamentos de las Relaciones Públicas Foundations of Public Relations   (3108G03019)

Theory and history of Public Relations.Processes, organizational structures and their evolution.Study and analysis of the nature and interrelationships between persuasive institutional communication subjects.

Fonaments de la Publicitat Fundamentos de la Publicidad Foundations of Advertising   (3108G03026)

Theory and history of advertising.Gestation and evolution of commercial genres and formats.Advertising processes and structures.Analysis of the relationships between different actors in the commercial communication process and their strategies.

Expressió gràfica aplicada a la Publicitat i a les Relacions Públiques Expresión gráfica aplicada a la Publicidad y las Relaciones Públicas Graphic Expression Applied to Advertising and Public Relations   (3108G03006)

Producing different graphic elements for advertising or institutional purposes.Merchansiding.New trends and online needs in graphic design.

Tècniques de producció audiovisual II Técnicas de producción audiovisual II Audiovisual Production Techniques II  (3108G03007)

Production, realization and post-production of commercial and institutional sound and visual formats for different online and offline media.Radio art. Podcasting.

Teoria de la imatge Teoría de la imagen Theory of the Image   (3108G03008)

Function of the image over the course of history.Visual perception and representation of the image.Formal and semeiotic analysis of the image.Sociology of the image

Narrativa i guió audiovisual Narrativa y guion audiovisual Audiovisual Scriptwriting and Narrative  (3108G03016)

Introduction to the elements of audiovisual narrative.Typology and meaning of montage.Rhythm.Audiovisual advertising discourse.Analysis of publicity spot content.The advertising script in TV and cinema.Components of the technical, literary script and story board.Producing an audiovisual script.

Escriptures i llenguatges audiovisuals Escrituras y lenguajes audiovisuales Audiovisual Writing and Languages  (3108G03017)

Theory and techniques of audiovisual writing.Theory and practice of television language and radio broadcast language applied to advertising and PR.Practices of commercial television and radio broadcast formats.

Organització d'esdeveniments Organización de eventos Event Organisation   (3108G03018)

Conceptualization in events organization, objectives and characterization.Planning, design and realization of an event.Criteria for control prior to the event, during the event and analysis of results.Types of publicity and institutional events.The organization of events and social networks.Execution of an event in role play and monitoring audit.

Gestió de la imatge corporativa i casos de Relacions Públiques Gestión de la imagen corporativa y casos de Relaciones Públicas Corporate Image Management and Public Relations Cases  (3108G03020)

Corporate identity vs corporative Image.Image, reputation and positioning.Corporate identity and corporate communication management.The role played by classic media and social media in forming corporate image.PR cases.

Processos i tècniques creatives publicitàries Procesos y técnicas creativas publicitarias Creative Advertising Processes and Techniques   (3108G03027)

Basic rules and strategies for promoting creativity in communication.Product-based strategies.Copy strategy.Star strategy.

Estructura de la Publicitat Estructura de la publicidad Advertising Structures  (3108G03028)

Structure of advertising companies / agencies.Briefing, types and management.Big advertising communication groups.Relationship between advertising and brands in the globosphere.

Màrqueting en l'era digital Marketing en la era digital Marketing in the Digital Era  (3108G03034)

New marketing strategies.Digital marketing.Viral marketing campaigns.Commercialisation strategies based on social networks and monitoring of social networks.Positioning.SEO and SEM.

Documentació i gestió de dades Documentación y gestión de datos Documentation and Data Management   (3108G03035)

Management and storage of commercial and / or institutional information.Sources and data bases for gathering information.Database management programmes.Indexing of documents.Content curator

Identitat digital i desenvolupament d'entorns virtuals Identidad digital y desarrollo de entornos virtuales Digital identity and development of virtual environments  (3108G03036)

Introduction to digital communication.Creation and management of a personal and professional digital identity.Basic principles and tools for creating and editing web pages for communicators.HTML code.App creation tools.Discover the potential of the web as an audiovisual tool.Naming and branding.

Mètodes d'investigació en comunicació Métodos de investigación en comunicación Communication Research Methods   (3108G03003)

Approach to the structural bases of any communication research project.Introduction and description of the main qualitative and quantitative technique tools.

Tècniques de producció audiovisual III Técnicas de producción audiovisual III Audiovisual Production Techniques III  (3108G03009)

Producing commercial and institutional projects based on the latest audiovisual trends: Spots online, Banner, Skyscraper, Pop-up / Pop-under.Sound and sensory marketing, acoustic identity, Sonic branding.

Consum i publicitat Consumo y publicidad Consumption and Advertising   (3108G03013)

Sociology of consumption: Social groups and consumption.Social structure and consumption.Leisure consumption.Psychology of advertising: Basic psychological processes (attention, perception, memory, motivation and emotions) and higher level psychological processes (thought and language) in advertising; and persuasion through communicative processes, change of attitudes and other psychosocial processes.

Màrqueting estratègic i operatiu Marketing estratégico y operativo Strategic and Operational Marketing   (3108G03014)

Evolution of marketing.Strategic marketing: Definition, basic concepts and central elements.Strategy and tactics.Marketing strategies applied to communication.Macro-environment and micro-environment.SWOT, Pest and the analysis of competitive forces.Porter's extended rivalry model.Consumer and targets.Segmentation.Product and brand.Elements of branding.Brand architecture.Positioning

Comunicació interna i externa Comunicación interna y externa Internal and External Communications  (3108G03021)

Patronage, sponsorship and fundraising.Relationship with the media: communiqué or press release, lecture or press conference, press book.Internal communication strategies and techniques.Internal communication platforms.Internal communication documents and formulas in organisations.The figure of the DIRCOM.Foundations of design and execution of a comprehensive communication plan.

Planificació estratègica de les Relacions Públiques Planificación estratégica de las Relaciones Públicas Strategic Planning of Public Relations   (3108G03023)

Definition and characteristics of a PR plan.Basic planning models in PR.Stages of a PR plan.Evaluation of a PR plan: auditing.Drawing up a strategic plan for public relations and corporate communication.

Protocol Protocolo Protocol  (3108G03024)

Basic principles of protocol.International rules on protocol.Protocol and label.Protocol in ceremonies and events.Protocol and diplomacy.Protocol in the globosphere.Case studies and practical simulation.

Creativitat Creatividad Creativity  (3108G03029)

Practical work, producing materials based on the development of creative skills and the application of creative techniques.Processes of producing and analysing advertising messages and their codes.Techniques, sources, languages, structures and supports at the service of creativity.

Innovació publicitària Innovación publicitaria Advertising Innovation   (3108G03030)

Generating and shaping coherent ideas (look and feel).Attention and detection of trends.Creative strategies.Brand essence / big idea.Contact Point.POE Media Strategy.InsightsBrand.Branded content.Communication objectives.

Estructura i planificació de mitjans Estructura y planificación de medios Media Structure and Planning   (3108G03032)

Structure of the main communication groups.Resource planning.Analysis and selection of resources.Resource planning techniques.Techniques for buying and negotiating space.Analysis and research of audiences.Methodology for evaluating planning efficacy.

Tendències de l'audiovisual contemporani Tendencias del audiovisual contemporáneo Audiovisual contemporany tendencies  (3108G03038)

Advertising tools and strategies for accessing the audiovisual entertainment sector.New commercial strategies: Branded content, fashion films, gamification, web series ...

Estratègies de creació de marca i de campanya Estrategias de creación de marca y de campaña Creation of brand strategies and advertising campaigns  (3108G03025)

Corporate communication.The verbal brand.The visual brand.Evolution of the company image.Brand creation strategy: concept, development, bases of the design, motivation, and execution.The logo.Procedures.Definition of objectives.Analysis.Decision.Execution.Control.Restyling.Repositioning of the new image and auditing.Comprehensive creation of 360º advertising campaigns based on the role play methodology.

Social media i RP 2.0 Social media y RP 2.0 Social media and PR 2.0  (3108G03033)

Digital language and social networks.Positioning.Communication between the consumer and the brands.Introduction to Big Data and its management tools for advertising purposes.Tools for monitoring advertising through social media.Corporate e-communication, corporate website, newsletter, social networks, RSS, etc. Online reputation.Online corporate image.Traffic and monitoring.Community manager.

Pràctiques addicionals Prácticas adicionalesAdditional practices  (3108G03039)

Practical work experience in a company or institution.

Màrqueting polític Marketing político Political Marketing  (3108G03041)

Core components of the communication strategies of the most relevant contemporary political projects.Advertising campaigns, producing messages, intervention of new technologies, dissemination techniques, electoral behaviour models, analysis methodology.

Gènere i publicitat Género y publicidad Gender and Advertising   (3108G03042)

The construction of reality.From the median to mediations.Representation and stereotypes.Gender roles in information and in fiction.Gender equality in the EU.Advertising as a discriminatory tale.Gender and Internet.

Fotografia publicitària Fotografía publicitaria Advertising Photography  (3108G03043)

Expressing an idea visually to convert it into an advertising message.Light as a basic resource of expression.Texture, transparency and reflections

Gestió de crisis Gestión de crisis Crisis Management   (3108G03044)

Overview of the communication of crisis.Key concepts, own terminology and distinctive elements.The concept and the definition of crisis.Characteristics and types of crisis.The crisis from the communication perspective.Communication as a strategic function in crisis management.Crisis prevention.

Direcció d'art Dirección de arte Art Direction   (3108G03046)

Basic concepts to know how to direct the visual and graphic concept of advertising messages.Maintaining coherence and conceptual and aesthetic unity in work teams: illustrators, photographers, directors, stylists...

Campanya transmèdia. Taller de realització de Publicitat Campaña transmedia. Taller de realización de Publicidad Transmedia Storytelling Campaign. Advertising Production Workshop   (3108G03048)

Design and produce a transmedia or cross media advertising campaign using classic and social media based on a strategy that aims to increase notoriety.Radio plays a central role in the planning that will be carried out in this campaign.

Taller de vídeo Taller de video Video Workshop   (3108G03049)

Producing commercial and institutional spots using innovative montage techniques.

Creació d'un "book" Creación de un "book" Creation of a Portfolio Book  (3108G03053)

The book or dossier is an indispensable element for finding work as a creative in an advertising agency.The book demonstrates the creative skills and working methods of the future creative.

Seminari de comunicació en anglès Seminario de comunicación en inglés Communications Seminar in English   (3108G03056)

The objective is to achieve a level of English equivalent to official qualification B2.2.The materials and methodologies used will, wherever possible, use the terms, slang and simulated situations of advertising and Public Relations.It is recommended that you have level B1 to access this subject.

Emprenedoria i creació d'empreses Emprendeduría y creación de empresas Entrepreneurship and the Creation of Businesses   (3108G03063)

List of steps to follow in order to create your own communication company.Administrative requirements, permits, producing invoices and payment of taxes.Information on obtaining subsidies from different institutions or organisations to create an enterprise.

Copy Copy Copy  (3108G03067)

Workshop on producing advertising copy.Analysis of the most brilliant copy in the history of advertising.

Direcció de comptes Dirección de cuentas Account Management   (3108G03072)

Description of the role of the executive of accounts in an advertising agency, its challenges and its duties with the customer and with the different departments of the agency

Estètica i art en la Publicitat Estética y arte en la Publicidad Aesthetics and Art in Advertising   (3108G03074)

The art in advertising and the artistic advertising.Analysis of a vital relation attending to the main theoreticians and producers and more modern audiovisual directors.Festivals of audiovisual creation, prizes and contests of the sector.

Seminari de Publicitat Seminario de Publicidad Advertising Seminar   (3108G03076)

Depending on the detected needs a monographic seminar will be organised about a subject linked to the advertising always, either to go deep into some aspect of the syllabus of the compulsory subjects, or to offer a certain curricular continuity with some also compulsory subject area.

Seminari de Relacions Públiques Seminario de Relaciones Públicas Public Relations Seminar   (3108G03077)

Depending on the needs detected a single subject seminar will be organised about a topic linked to PR or as a way of delving deeper into an aspect of the compulsory subject syllabus, or of offering a certain curricular continuity with another compulsory subject in this area

Comunity manager Comunity manager Community Manager  (3108G03078)

Practical workshop to develop the main skills of a community manager in relation to a brand.

Objectes i entorns 3DObjetos y entornos 3D3D objects and spaces  (3108G03089)

Learning to design environments (hotel foyer, public street, premises .... )  or objects (bottles .. ) in 3D with free software to improve presentations.

Taller MindFulnessTaller MindfulnessMindfulness workshop  (3108G03090)

Branded ContentBranded ContentBranded Content  (3108G03091)

Learning to generate content related to and linked with a brand to attract attention and generate a trusting relationship with the brand and its products.

City BrandingCity BrandingCity Branding  (3108G03092)

Creating, managing and monitoring the image, brand and reputation of a destination, be it a city, a town, a county, province, region, country or nation.

Relacions Públiques en organitzacions no lucrativesRelaciones Públicas en organizaciones no lucrativasPR for NGO’s  (3108G03094)

Professional management of public relations in NGOs is key to achieving their goals as organisations, linked to social awareness, attracting partners and/or volunteers, and building their corporate reputation. Public relations in NGOs: techniques and tools for building their strategic communication plans.

Tècniques de relació amb els mitjansTécnicas de relación con los mediosPR: Talking with the media   (3108G03095)

This subject addresses, in a practical and applied way, specific online and offline techniques aimed at managing relations between organisations and the media with the aim of ensuring that the voice of the organisation can be taken into account by the press and transferred to public opinion.The press release The press conference. The press kit.Press Trips. Breakfasts and other functional tools: presentations, informal talks, product trials, etc.

Grups de comunicacióGrupos de comunicaciónNational & Internacional media companies   (3108G03096)

Study of the main communication groups in Spain and the world and understanding of how their information processing reaches citizens. Configuration of public opinion through these groups. Planned advertising in relation to these groups. Relationships of these media groups with the world economy. Analysis of real international cases.

Treball final de grauTrabajo final de gradoFinal Degree Project  (3108G03087)

Define, design and execute research on a subject related to advertising and public relations with academic structure.Being able to write it correctly and in a well reasoned way, and defend it before a panel.

Pràctiques Prácticas Practical Training  (3108G03040)

Practical work experience in a company or institution.

Pràctiques addicionals Prácticas adicionalesAdditional practices  (3108G03039)

Practical work experience in a company or institution.

Màrqueting polític Marketing político Political Marketing  (3108G03041)

Core components of the communication strategies of the most relevant contemporary political projects.Advertising campaigns, producing messages, intervention of new technologies, dissemination techniques, electoral behaviour models, analysis methodology.

Gènere i publicitat Género y publicidad Gender and Advertising   (3108G03042)

The construction of reality.From the median to mediations.Representation and stereotypes.Gender roles in information and in fiction.Gender equality in the EU.Advertising as a discriminatory tale.Gender and Internet.

Fotografia publicitària Fotografía publicitaria Advertising Photography  (3108G03043)

Expressing an idea visually to convert it into an advertising message.Light as a basic resource of expression.Texture, transparency and reflections

Gestió de crisis Gestión de crisis Crisis Management   (3108G03044)

Overview of the communication of crisis.Key concepts, own terminology and distinctive elements.The concept and the definition of crisis.Characteristics and types of crisis.The crisis from the communication perspective.Communication as a strategic function in crisis management.Crisis prevention.

Direcció d'art Dirección de arte Art Direction   (3108G03046)

Basic concepts to know how to direct the visual and graphic concept of advertising messages.Maintaining coherence and conceptual and aesthetic unity in work teams: illustrators, photographers, directors, stylists...

Campanya transmèdia. Taller de realització de Publicitat Campaña transmedia. Taller de realización de Publicidad Transmedia Storytelling Campaign. Advertising Production Workshop   (3108G03048)

Design and produce a transmedia or cross media advertising campaign using classic and social media based on a strategy that aims to increase notoriety.Radio plays a central role in the planning that will be carried out in this campaign.

Taller de vídeo Taller de video Video Workshop   (3108G03049)

Producing commercial and institutional spots using innovative montage techniques.

Creació d'un "book" Creación de un "book" Creation of a Portfolio Book  (3108G03053)

The book or dossier is an indispensable element for finding work as a creative in an advertising agency.The book demonstrates the creative skills and working methods of the future creative.

Seminari de comunicació en anglès Seminario de comunicación en inglés Communications Seminar in English   (3108G03056)

The objective is to achieve a level of English equivalent to official qualification B2.2.The materials and methodologies used will, wherever possible, use the terms, slang and simulated situations of advertising and Public Relations.It is recommended that you have level B1 to access this subject.

Emprenedoria i creació d'empreses Emprendeduría y creación de empresas Entrepreneurship and the Creation of Businesses   (3108G03063)

List of steps to follow in order to create your own communication company.Administrative requirements, permits, producing invoices and payment of taxes.Information on obtaining subsidies from different institutions or organisations to create an enterprise.

Copy Copy Copy  (3108G03067)

Workshop on producing advertising copy.Analysis of the most brilliant copy in the history of advertising.

Direcció de comptes Dirección de cuentas Account Management   (3108G03072)

Description of the role of the executive of accounts in an advertising agency, its challenges and its duties with the customer and with the different departments of the agency

Estètica i art en la Publicitat Estética y arte en la Publicidad Aesthetics and Art in Advertising   (3108G03074)

The art in advertising and the artistic advertising.Analysis of a vital relation attending to the main theoreticians and producers and more modern audiovisual directors.Festivals of audiovisual creation, prizes and contests of the sector.

Seminari de Publicitat Seminario de Publicidad Advertising Seminar   (3108G03076)

Depending on the detected needs a monographic seminar will be organised about a subject linked to the advertising always, either to go deep into some aspect of the syllabus of the compulsory subjects, or to offer a certain curricular continuity with some also compulsory subject area.

Seminari de Relacions Públiques Seminario de Relaciones Públicas Public Relations Seminar   (3108G03077)

Depending on the needs detected a single subject seminar will be organised about a topic linked to PR or as a way of delving deeper into an aspect of the compulsory subject syllabus, or of offering a certain curricular continuity with another compulsory subject in this area

Comunity manager Comunity manager Community Manager  (3108G03078)

Practical workshop to develop the main skills of a community manager in relation to a brand.

Objectes i entorns 3DObjetos y entornos 3D3D objects and spaces  (3108G03089)

Learning to design environments (hotel foyer, public street, premises .... )  or objects (bottles .. ) in 3D with free software to improve presentations.

Taller MindFulnessTaller MindfulnessMindfulness workshop  (3108G03090)

Branded ContentBranded ContentBranded Content  (3108G03091)

Learning to generate content related to and linked with a brand to attract attention and generate a trusting relationship with the brand and its products.

City BrandingCity BrandingCity Branding  (3108G03092)

Creating, managing and monitoring the image, brand and reputation of a destination, be it a city, a town, a county, province, region, country or nation.

Relacions Públiques en organitzacions no lucrativesRelaciones Públicas en organizaciones no lucrativasPR for NGO’s  (3108G03094)

Professional management of public relations in NGOs is key to achieving their goals as organisations, linked to social awareness, attracting partners and/or volunteers, and building their corporate reputation. Public relations in NGOs: techniques and tools for building their strategic communication plans.

Tècniques de relació amb els mitjansTécnicas de relación con los mediosPR: Talking with the media   (3108G03095)

This subject addresses, in a practical and applied way, specific online and offline techniques aimed at managing relations between organisations and the media with the aim of ensuring that the voice of the organisation can be taken into account by the press and transferred to public opinion.The press release The press conference. The press kit.Press Trips. Breakfasts and other functional tools: presentations, informal talks, product trials, etc.

Grups de comunicacióGrupos de comunicaciónNational & Internacional media companies   (3108G03096)

Study of the main communication groups in Spain and the world and understanding of how their information processing reaches citizens. Configuration of public opinion through these groups. Planned advertising in relation to these groups. Relationships of these media groups with the world economy. Analysis of real international cases.