Gestió tecnològica de la informació turísticaGestión tecnológica de la información turísticaManagement technology for tourist information  (3501MO1732)

Study and analysis of the main tècnològiques tools for the management of the turísques destinations.Impact of the TIC in the tourism.Web 2.0

Control de gestió d'una DMOControl de gestión de una DMOManagement control of a DMO  (3501MO1787)

Destination management organisations (DMOs) as the main drivers of destination development.Analysis of their organisational structures and quality management systems.

Gestió turística de destinacions urbanesGestión turística de destinos urbanosTourism management for urban  destinations  (3501MO1788)

Local design of touristic strategies at scale.Modalities of tourism in the cities.Analysis of potential demand.Local tourist management instruments.

Eines de planificació del territori i paisatge turísticInstrumentos de planificación del territorio y el paisaje turísticoTools for land planning and landscape tourism  (3501MO1789)

The course focuses on analysing the influence of landscapes on tourism activity, as well as the tools available for the planning and management of territories and tourism landscapes.

Xarxes i governança en el turismeRedes y gobernanza en el turismoNetworks and governance in tourism  (3501MO1790)

Networks in tourism; analysis and network management and governance

Tècniques d'anàlisis i informació territorialTécnicas de análisis e información territorialTechniques in spatial analysis and information  (3501MO1791)

Study of the core concepts of territorial information and the basic practical applications of geographic information systems (GIS) required for the creation and analysis of geographical information applied to tourism studies.

Imatge i branding en les destinacionsImagen y branding en los destinosImage and destinies’ branding  (3501MO2841)

Destination image and tourist activities.Destination positioning strategies and branding processes.

Direcció estratègica a l'empresa hoteleraDirección estratégica en la empresa hoteleraHospitality strategic management  (3501MO3050)

The fundamental objective of the course is to show the necessary basic managerial competences to occupy charges of responsibility in the companies and hotel institutions and to innovate in front the challenges that the globalisation means in a complex and changing environment.

Gestió de Food & beverageGestión de Food & beverageFood & beverage management  (3501MO3051)

The ability to appreciate food and drink from a management perspective, to understand the essential aspects of food and drink, such as the costs and how to benefit from food sales. Essential topics about the restaurant and business industry.

Gestió de Rooms divisionGestión de Rooms divisionRooms division management  (3501MO3052)

Understanding of the main characteristics of the rooms division department, including all the processes and procedures carried out within the department, as well as analysis of the accommodation service’s production system and operations.

Gestió de recursos humans a l'empresa hoteleraGestión de recursos humanos en la empresa hoteleraHospitality human resources management  (3501MO3053)

The course provides extensive knowledge of a range of tools for managing and leading teams within the hotel industry.

Màrqueting estratègic d'hotelsMarketing estratégico de hotelesHospitality strategic marketing  (3501MO3054)

The purpose of this course is to guide the student in a deeper analysis of the commercialisation of tourist products and destinations, based on the needs and perceptions of the consumer

Revenue and yield management en turismeRevenue and yield management en turismoRevenue and yield management   (3501MO3055)

Understanding of market segmentation, dynamic pricing and channel management in the hotel industry, providing a practical approach to revenue management systems from both business model and technological perspectives.

Disseny d'instal·lacions hoteleresDiseño de instalaciones hotelerasHospitality facilities design  (3501MO3056)

Learn the principles of interior design theory, become familiar with the language of design, and approach renovation projects aimed at enhancing the appearance of a hotel, while gaining an understanding of the spatial relationships between its different areas.

Comportament i segmentació del consumidorComportamiento y segmentación del consumidorConsumer behaviour and segmentation  (3501MO1792)

This subject has the objective of developing the model of behaviour of the consumer in all the phases (pre-purchase, purchase and post-purchase) in the touristic context.

Desenvolupament de productes turísticsDesarrollo de productos turísticosTourism product development  (3501MO1793)

Subject in the one that it uses itself the capacity of innovation and the creativity to understand the process of creation and development of touristic products.

Emprenedoria, creativitat i innovacióEmprendimiento, creatividad e innovaciónEntrepreneurship, creativity and innovation  (3501MO1794)

Establiment de preus i pressupost de marketingEstablecimiento de precios y presupuesto de marketingPricing and the marketing budget  (3501MO1795)

Analysis of the strategies of prices fixation in the touristic sector from the troubleshooting.

Gestió operativa de projectes turísticsGestión operativa de proyectos turísticosOperational management for tourism projects  (3501MO1796)

Learning to manage and plan a project.

Marketing de productes turísticsMarketing de productos turísticosMarketing tourism products  (3501MO1798)

The purpose of this course is to guide students towards a deeper analysis of the marketing of tourism products and destinations, based on consumer needs and perceptions.