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14 February 2017
Find out about bachelor's degrees, postgraduate courses and all the educational courses offered by the UdG.
Teaching is concentrated in the faculties and schools, and the departments deal with research, which is also conducted by institutes and chairs, at the same time responsible for knowledge promotion.
. Theory and practical of the elements, forms and processes of the advertising speeches.. Methods of the creative thought and of its application in the process of communication, especially advertising and of public relations.. Processes of elaboration and analysis of the advertising messages and of its codes.. Strategies and processes directed for the creation, production and realisation of advertising messages in the different supports and media.. The system of work of the creative departments: writing, direction of art and production.. The written, audiovisual and digital information as a frame of reference
. Analysis and selection of means and supports.. Techniques of means planning.. Techniques of purchase and negotiation of spaces.. Analysis and research of audiences.. Methodology of evaluation of the efficiency of the planning.
• Practicum on the design and development of public relations techniques at organisations in their different phases: research, planning, communication and evaluation. • Management of external and internal corporate communication techniques at public and private companies.
Planning and managing brand or corporate communication online
Process of planning and execution of communication strategies and political propaganda in the context of some elections
Study of the evolution of communication tactics and strategies in the field of electoral propaganda
Study and implementation of public relations strategies in a crisis context
Education developed in an entrepreneurial or institutional real environment narrowly related with the objectives and competences displayed in the classroom
Study and practical application of social and corporate responsibility processes as an element of public relations companies, public institutions and third-sector organisations
Study of the construction of reality, from a gender perspective, in different media
Study and practical application of current trends in communication, advertising and public relations
Art direction in advertising.Practical application of art direction in audiovisual products.
Photography in advertising.Practical application of photography in audiovisual products
Learning the English language, in the context of advertising and public relations, and to attain level B2.1
This work placement must serve to be able to evaluate the level of learning of the content and the acquisition of the competences of the degree.At the same time, it has to be useful to evaluate the main cross-disciplinary competences before finishing the studies.Be necessary to take into account that, to be evaluated the TFG, the student has to have overcome all the previous subjects.
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