ComunicacióComunicaciónCommunication  (3108GP001)

. Structure of the media and of its formed main ones.. Explanation and application of the journalistic modalities that narrate them and the up-to-date facts report.. Explanation and application of the journalistic modalities that explain and argue the present.. Informative and communicative processes, like this like of the main currents and theories that formalise them and criticise from a conceptual, methodological point of view and of research.. Practical of the oral expressive resources and writings applied to the advertising and the public relations

Expressió gràficaExpresión gráficaGraphic Expression  (3108GP002)

• Principles of graphic design and art direction. • Practical classes in various graphic design computer programs used by advertising and public relations professionals.. Application of concepts to the analysis of images of diverse typology.. Identification of the computer software suitable for each graphic need

Ètica i comunicació persuasivaÉtica y comunicación persuasivaEthics and persuasive communication  (3108GP003)

• Concept and sphere of ethics. • Ethics and persuasive communication • Formal and informal rhetoric

Dret i comunicacióDerecho y comunicaciónLaw and communication  (3108GP004)

. basic Notions of the theory of the law.. Analysis of the principles and limits that regulate the freedom of speech legally.. theoretical and practical Study of the legal oratory.. The management of conflicts like dynamics of resolution of public legal problems and relations, analysing its parallelisms.. Law of the communication: the recruitment in the audiovisual sector; information spread by media and law of rectification; protecció civil of the right to the honour, the privacy and the image itself; deceptive and comparative advertising; rights of the audiovisual author and data protection of personal character.

Màrqueting empresarial i investigació de mercatsMarketing empresarial e investigación de mercadosBusiness marketing and market research  (3108GP005)

. Introduction to the organisational company as a social institution and its organisational forms.. Study of the entrepreneurial culture and the corporative social identity.. theoretical and practical Study of the strategy of marketing.. Introduction to the entrepreneurial marketing.. strategic Marketing: commercial analysis, positioning and segmentation.. operating Marketing: the commercial variables.. The plan of marketing: planning and management.. Information Sources and documentation.. Theory and practical of the commercial and advertising research.Design of the research.. qualitative and quantitative Methodologies of research and analysis of results.

Fonaments de la publicitat i les relacions públiquesFundamentos de la publicidad y las relaciones públicasFundamentals of advertising and public relations  (3108GP006)

. Theory and practical of the advertising and the public relations, its processes, organisational structures and diachronic evolution.. Study and analysis of the nature and interrelations among the subjects of the persuasive communication (commercial and institutional): companies, institutions, advertising agencies, consultants of public relations, means, supports and public.. Theory and practical of the management and direction of advertising projects.. Theory and practical of the management and direction of corporative public relations projects.. Foundations of the strategies of advertising and public relations of products and services.. Theory and practical of the management and direction of advertising projects and of public relations of products and services.

Comunicació audiovisual i hipermèdia 1Comunicación audiovisual e hipermedia 1Audiovisual Communication and hypermedia 1  (3108GP007)

. Methodologies of analysis of the audiovisual messages.. Foundations of the audiovisual narrative . Theories of the audiovisual story, the dramaturgy and the staging.* Design of the formal and aesthetic aspects in audiovisual mediums * The audiovisual process: cinema and video.* The basic creative applications about scenography, il luminació, direction of photograph and direction of actors.* Edition and audiovisual postproduction and hypermedia.* Advertising, public relations and creative strategies.

Creativitat i innovació en publicitat i relacions públiquesCreatividad e innovación en publicidad y relaciones públicasCreativity and innovation in advertising and public relations  (3108GP008)

. Theory and practical of the elements, forms and processes of the advertising speeches.. Methods of the creative thought and of its application in the process of communication, especially advertising and of public relations.. Processes of elaboration and analysis of the advertising messages and of its codes.. Strategies and processes directed for the creation, production and realisation of advertising messages in the different supports and media.. The system of work of the creative departments: writing, direction of art and production.. The written, audiovisual and digital information as a frame of reference

Planificació de mitjans i suports publicitarisPlanificación de medios y soportes publicitariosPlanning of advertising means and media  (3108GP009)

. Analysis and selection of means and supports.. Techniques of means planning.. Techniques of purchase and negotiation of spaces.. Analysis and research of audiences.. Methodology of evaluation of the efficiency of the planning.

Estratègies de les relacions públiquesEstrategias de las relaciones públicasPublic relations strategies  (3108GP010)

. Development of the conceptual foundations of the strategic direction applied to the public relations for, from a methodological approach, to take decisions that search the communicative efficiency.. Theory and practical of the design and development of the strategies of the policies of public relations in the organisations, studying its different phases: research, planning, communication and evaluation.. The configuration of the public personality of the organisations.. The management of the intangible knowledge and assets of the organisations and of its programmes of communication.. Theory and practical of the strategies of the external and internal corporate communication in the public and private company.

Producció audiovisual i gràfica aplicada a la publicitat i les relacions públiquesProducción audiovisual y gráfica aplicada a la publicidad y a las relaciones públicasAudio-visual and Graphic production as applied to Advertising and Public Relations  (3108GP011)

. Practical application of the elements, forms and processes of advertising discourse and public relations.. Production and realisation of advertisements (radio, television and cinema).. Production and realisation of corporate communication audiovisual materials.. Production and realisation of promotional communication audiovidual materials.. Directing advertising arts.. Production and realisation of corporate communication graphic products.. Advertising photograph.

Usos i efectes de les pantalles audiovisualsUsos y efectos de las pantallas audiovisualesUses and effects of audio-visual screens  (3108GP012)

. Theory and practical of the audiovisual interfaces. • Connexions between intertext and hyperlink. • Narrative relationships between different genres and supports.. technological Changes, cultural changes.• Practical applications of new screens: TV, mobile phone, and computer.

Relacions institucionalsRelaciones institucionalesInstitutional Relations  (3108GP013)

. Processes of decision making of the public autonomic, state and community powers.. The role of the civil society in the processes of decision making public.. Theory and practical of the processes of institutional relations.. Strategies and techniques of the lobbying, especially in the face of the institutions of the European Union.

Seminaris en llengua estrangera: anglèsSeminarios en lengua extranjera: inglésForeign Language Classes: English  (3108GP015)

Pràctiques externesPrácticas externasWork Placements  (3108GP016)

Education developed in an entrepreneurial or institutional real environment narrowly related with the objectives and competences displayed in the classroom.

Treball fi de grauTrabajo fin de gradoFinal Project  (3108GP017)

This work placement must serve to be able to evaluate the level of learning of the content and the acquisition of the competences of the degree.At the same time, it has to be useful to evaluate the main cross-disciplinary competences before finishing the studies.Be necessary to take into account that, to be evaluated the TFG, the student has to have overcome all the previous subjects.

Producció audiovisual i gràfica aplicada a la publicitat i les relacions públiquesProducción audiovisual y gráfica aplicada a la publicidad y a las relaciones públicasAudio-visual and Graphic production as applied to Advertising and Public Relations  (3108GP011)

. Practical application of the elements, forms and processes of advertising discourse and public relations.. Production and realisation of advertisements (radio, television and cinema).. Production and realisation of corporate communication audiovisual materials.. Production and realisation of promotional communication audiovidual materials.. Directing advertising arts.. Production and realisation of corporate communication graphic products.. Advertising photograph.

Usos i efectes de les pantalles audiovisualsUsos y efectos de las pantallas audiovisualesUses and effects of audio-visual screens  (3108GP012)

. Theory and practical of the audiovisual interfaces. • Connexions between intertext and hyperlink. • Narrative relationships between different genres and supports.. technological Changes, cultural changes.• Practical applications of new screens: TV, mobile phone, and computer.

Relacions institucionalsRelaciones institucionalesInstitutional Relations  (3108GP013)

. Processes of decision making of the public autonomic, state and community powers.. The role of the civil society in the processes of decision making public.. Theory and practical of the processes of institutional relations.. Strategies and techniques of the lobbying, especially in the face of the institutions of the European Union.

Seminaris en llengua estrangera: anglèsSeminarios en lengua extranjera: inglésForeign Language Classes: English  (3108GP015)

Pràctiques externesPrácticas externasWork Placements  (3108GP016)

Education developed in an entrepreneurial or institutional real environment narrowly related with the objectives and competences displayed in the classroom.