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Study

Offer of subjects for academic course 2010-2011

University Master's Degree in Direction and Planning of Tourism

Advanced training15.00 credits

Name of the subject and description Type Credits Group Duration

Desenvolupament de destinacionsDesarrollo de destinosDestination development   (3501MO1779)

OBCompulsory 3.00 A Aannual

Desenvolupament sostenible del turismeDesarrollo sostenible del turismoSustainable development in tourism  (3501MO1780)

OBCompulsory 3.00 A Aannual

Gestió econòmica de destinacionsGestión económica de destinosEconomic management for tourist destinations  (3501MO1781)

OBCompulsory 3.00 A Aannual

Gestió financera de productes turísticsGestión financiera de productos turísticosFinancial management for tourism products  (3501MO1782)

OBCompulsory 3.00 A Aannual

Habilitats directivesHabilidades directivasManagement skills  (3501MO1786)

OBCompulsory 3.00 A Aannual

Research methodologies6.00 credits

Name of the subject and description Type Credits Group Duration

TurismologiaTurismologíaTourismology  (3501MO1739)

The study of the tourism has been carried out scientifically from multiple disciplines and in a multidisciplinary way.The main typologies of research as well as the different paradigms will be introduced.

 OPoptional 3.00 A Aannual

One of the following requirements must be met

Name of the subject and description Type Credits Group Duration

Gestió tecnològica de la informació turísticaGestión tecnológica de la información turísticaManagement technology for tourist information  (3501MO1732)

I study of the concept of e-turisme and its incidence in the touristic information.Analyses of weary web like more visible element of the e-turisme.Study of the changes of paradigm from web 2.

 OBCompulsory 3.00 A Aannual

Imatge i branding en les destinacionsImagen y branding en los destinosImage and branding in destinations  (3501MO1733)

Image of the fate and development of touristic activities.Processes of positioning of touristic fates and functioning of the branding.Identification and resolution of conflicts among activities.Implementation

 OBCompulsory 3.00 A 1first semester

Control de gestió d'una DMOControl de gestión de una DMOManagement control of a DMO  (3501MO1787)

OBCompulsory 3.00 A Aannual

Gestió turística de destinacions urbanesGestión turística de destinos urbanosTourism management for urban  destinations  (3501MO1788)

OBCompulsory 3.00 A Aannual

Eines de planificació del territori i paisatge turísticInstrumentos de planificación del territorio y el paisaje turísticoTools for land planning and landscape tourism  (3501MO1789)

OBCompulsory 3.00 A Aannual

Xarxes i governança en el turismeRedes y gobernanza en el turismoNetworks and governance in tourism  (3501MO1790)

OBCompulsory 3.00 A Aannual

Tècniques d'anàlisis i informació territorialTécnicas de análisis e información territorialTechniques in spatial analysis and information  (3501MO1791)

OBCompulsory 3.00 A Aannual

Name of the subject and description Type Credits Group Duration

Comportament i segmentació del consumidorComportamiento y segmentación del consumidorConsumer behaviour and segmentation  (3501MO1792)

OBCompulsory 3.00 A Aannual

Desenvolupament de productes turísticsDesarrollo de productos turísticosTourism product development  (3501MO1793)

OBCompulsory 3.00 A Aannual

Emprenedoria, creativitat i innovacióEmprendimiento, creatividad e innovaciónEntrepreneurship, creativity and innovation  (3501MO1794)

OBCompulsory 3.00 A Aannual

Establiment de preus i pressupost de marketingEstablecimiento de precios y presupuesto de marketingPricing and the marketing budget  (3501MO1795)

OBCompulsory 3.00 A Aannual

Gestió operativa de projectes turísticsGestión operativa de proyectos turísticosOperational management for tourism projects  (3501MO1796)

OBCompulsory 3.00 A Aannual

Marketing de productes turísticsMarketing de productos turísticosMarketing tourism products  (3501MO1798)

OBCompulsory 3.00 A Aannual

External practicals6.00 credits

Name of the subject and description Type Credits Group Duration

Pràctiques externesPrácticas externasPractical placement  (3501MO1799)

OBCompulsory 6.00 A Aannual
B Aannual

Master's thesis12.00 credits

Name of the subject and description Type Credits Group Duration

Treball fi de màsterTrabajo fin de másterMaster's thesis   (3501MO1800)

OBCompulsory 12.00 A Aannual
B Aannual

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