Go to content (click on Intro)
UdG Home UdG Home
Close
Menu

Study

Offer of subjects for academic course 2009-2010

Bachelor's degree in Advertising and Public Relations

Communication20.00 credits

Name of the subject and description Type Credits Group Duration

ComunicacióComunicaciónCommunication  (3108GP001)

. Structure of the media and of its formed main ones.. Explanation and application of the journalistic modalities that narrate them and the up-to-date facts report.. Explanation and application of the journalistic modalities that explain and argue the present.. Informative and communicative processes, like this like of the main currents and theories that formalise them and criticise from a conceptual, methodological point of view and of research.. Practical of the oral expressive resources and writings applied to the advertising and the public relations

 Bbasic 20.00 A Aannual

Graphic expression10.00 credits

Name of the subject and description Type Credits Group Duration

Expressió gràficaExpresión gráficaGraphic Expression  (3108GP002)

• Principles of graphic design and art direction. • Practical classes in various graphic design computer programs used by advertising and public relations professionals.. Application of concepts to the analysis of images of diverse typology.. Identification of the computer software suitable for each graphic need

 Bbasic 10.00 A Aannual

Ethics and persuasive communication10 credits

Name of the subject and description Type Credits Group Duration

Ètica i comunicació persuasivaÉtica y comunicación persuasivaEthics and persuasive communication  (3108GP003)

• Concept and sphere of ethics. • Ethics and persuasive communication • Formal and informal rhetoric

 Bbasic 10.00 A Aannual

Law and communication10.00 credits

Name of the subject and description Type Credits Group Duration

Dret i comunicacióDerecho y comunicaciónLaw and communication  (3108GP004)

. basic Notions of the theory of the law.. Analysis of the principles and limits that regulate the freedom of speech legally.. theoretical and practical Study of the legal oratory.. The management of conflicts like dynamics of resolution of public legal problems and relations, analysing its parallelisms.. Law of the communication: the recruitment in the audiovisual sector; information spread by media and law of rectification; protecció civil of the right to the honour, the privacy and the image itself; deceptive and comparative advertising; rights of the audiovisual author and data protection of personal character.

 Bbasic 10.00 A Aannual

Business marketing and market research10.00 credits

Name of the subject and description Type Credits Group Duration

Màrqueting empresarial i investigació de mercatsMarketing empresarial e investigación de mercadosBusiness marketing and market research  (3108GP005)

. Introduction to the organisational company as a social institution and its organisational forms.. Study of the entrepreneurial culture and the corporative social identity.. theoretical and practical Study of the strategy of marketing.. Introduction to the entrepreneurial marketing.. strategic Marketing: commercial analysis, positioning and segmentation.. operating Marketing: the commercial variables.. The plan of marketing: planning and management.. Information Sources and documentation.. Theory and practical of the commercial and advertising research.Design of the research.. qualitative and quantitative Methodologies of research and analysis of results.

 Bbasic 10.00 A Aannual

Fundamentals of advertising and public relations30.00 credits

Name of the subject and description Type Credits Group Duration

Fonaments de la publicitat i les relacions públiquesFundamentos de la publicidad y las relaciones públicasFundamentals of advertising and public relations  (3108GP006)

. Theory and practical of the advertising and the public relations, its processes, organisational structures and diachronic evolution.. Study and analysis of the nature and interrelations among the subjects of the persuasive communication (commercial and institutional): companies, institutions, advertising agencies, consultants of public relations, means, supports and public.. Theory and practical of the management and direction of advertising projects.. Theory and practical of the management and direction of corporative public relations projects.. Foundations of the strategies of advertising and public relations of products and services.. Theory and practical of the management and direction of advertising projects and of public relations of products and services.

 OBCompulsory 30.00 A 1first semester

Audiovisual and hypermedia communication 30.00 credits

Name of the subject and description Type Credits Group Duration

Comunicació audiovisual i hipermèdia 1Comunicación audiovisual e hipermedia 1Audiovisual Communication and hypermedia 1  (3108GP007)

. Methodologies of analysis of the audiovisual messages.. Foundations of the audiovisual narrative . Theories of the audiovisual story, the dramaturgy and the staging.* Design of the formal and aesthetic aspects in audiovisual mediums * The audiovisual process: cinema and video.* The basic creative applications about scenography, il luminació, direction of photograph and direction of actors.* Edition and audiovisual postproduction and hypermedia.* Advertising, public relations and creative strategies.

 OBCompulsory 30.00 A 2second semester

Choose which types of cookies you accept which the University of Girona can store in your browser.

Those that are essential for enabling your connection.There is no option for disabling them, as they are necessary for the functioning of the website.

These enable your options to be remembered (for example language or region you are accessing from), to provide you with advanced services.

They provide statistical information and enable improved services.We use Google Analytics cookies which you can deactivate by installing this plugin.

To offer advertising contents relating to the interests of users, either directly, or through third parties (“adservers”). These must be activated if you wish to see the YouTube videos uploaded to the University of Girona’s website.

The University of Girona website uses its own and third-party cookies for technical and analytical purposes.To manage them use the manager.If you would like further information, please access our Cookies Policy.