Estudia

• CE2 Aplicar, de manera reflexiva i crítica, metodologies d'investigació transdiciplinar i multidisciplinar a la realitat turística
• CG1 Comunicar-se oralment i per escrit sobre temes de l'especialitat de turisme de forma original i creativa, adaptant a l'auditori o als destinataris (audiències espertes i no expertes ) i utilitzant els suports i/o recursos que fan més eficaces les produccions orals
• CG4 interpretar i avaluar amb esperit crític i rigor intel·lectual els resultats obtinguts, tant derivats d'una actuació professional com del extrets d'una investigació

1. Framing for tourism planning and marketing: a) Target marketing strategy b) Marketing mix strategy

2. Tourism product: a) Definition b) Positioning c) Challenger vs. leader brand d) Managing through life cycle e) Planning for new products: reactive vs. proactive development process

3. Analysis of various particular types of Marketing in tourism through theoretical approach and case studies:

          3.1. Social Marketing

          3.2. Lateral Marketing

          3.3. Content Marketing

          3.4. Shopper Marketing

• Seaton, A.V.. (1996). The Marketing of tourism products :. Londres: International Thomson Business Press. Catàleg
• Morgan, Adam. (1999). Eating the big fish :. New York [etc.]: Wiley & Sons. Catàleg
• Fallon, Pat. (2007). Exprime la idea. Madrid: LID. Catàleg
• Lee, Nancy. (2011). Social marketing : (4th ed.). Thousand Oaks: SAGE. Catàleg
• Tsiotsou, Rodoula H.. Goldsmith, Ronald E.. (2012). Strategic marketing in tourism services. Bingley: Emerald. Catàleg
• Minazzi, Roberta. (2015). Social Media Marketing in Tourism and Hospitality /. Cham: Springer, a http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9783319051826 Catàleg

Activitats d'avaluació:

Students will be required to present two group essays related to the various types of marketing shown in class. In order to pass the subject, students must have the medium of all given essays.

Criteris específics de la nota «No Presentat»:
Students who will not participate in the group essays, will have the NP note.

Avaluació única:
Under particular conditions where the student cannot follow the ongoing evaluation of the subject, he/she can take one final exam that will be done online at the end of the subject.

Requisits mínims per aprovar:
In order to pass this subject, the student must have 5.0 as a minimun qualification.

Students must comunicate with the professor via email so as to organise a meeting and discuss any problems regarding the understanding of the subject.

During each class and through emails, students will all necessary information regarding the subject and its evaluation.

It is recommended that students have previously taken a Marketing class, where basic notions of Marketing principles are known.