To collect and to select relevant information which permit to develop an original research To analyze, to evaluate and to synthesize critically and creatively new and complex ideas in scientific texts To communicate in original and creative ways to expert and inexpert publics To apply tools and creative techniques to plan, to develop and to evaluate projects in innovation and technology management To make proposals of new initiatives about planning, development and evaluation projects in innovation or technological management To design creative proposals in order to improve or to solve situations with uncertainty assuming calculated risks To plan and to apply strategies to business manage in international contexts To analyse and to solve complex situations, individually and team working To communicate in English language in different contexts and formats, about the own speciality To promote reflections to improve the ecological, the economical and the human sustainability
1. Introduction. Characteristics of the digital economy. 2. Pricing policies 3. Versioning the information 4. Property rights 5. Switching costs 6. Network externalities 7. Complementarity, compatibilty and standards
Tipus d’activitat Hores amb professor Hores sense professor Total Anàlisi / estudi de casos 0 0 0 Exposició dels estudiants 10,00 10,00 20,00 Sessió participativa 20,00 0 20,00 Total 30,00 10,00 40
Carlton, Dennis W., Perloff, Jeffrey M. (1994). Modern industrial organization (2nd ed.). New York: Collins College. Shapiro, C. and H. Varian (1999). Information rules. A Strategic Guide to the Network Economy. Harvard Business School Press. Shy, Oz (2001). The Economics of network industries. New York: Cambridge University Press.
Activitats d'avaluació: Descripció de l'activitat Avaluació de l'activitat % Individual presentations on selected topics Relevance and clarity of presentation. 60 In-class quizzes 40