1. Understanding innovation
1.1. Concepts and definitions
1.2. Key factors of innovation
2. Managing creativity
2.1. Innovation and creativity
2.2. Creativity techniques
3. Innovation management and difusion
3.1. Innovation, a systemic approach
3.2. Innovation process
3.3. Innovations determinants
4. Tourism innovation
4.1. Service sector and Tourism characteristics
4.2. Innovations within tourism organisations
4.3. Building innovative tourism organisations
5. Innovation defectiveness in tourism
5.1. Innovation capacity vs. Real innovation
5.2. Detecting innovations
5.3. Innovation problems
The final mark will be calculated using this formula:
Assignment * 0,6 + Oral presentation * 0,2 + Class participation * 0,2 = Final mark