Estudia

• CG.10 Utilitzar l'enginy i la creativitat per trobar solucions adequades a problemes inèdits.
• CG.5 Llegir, comprendre i comentar textos científics.
• CE.4 Reflexionar i analitzar amb esperit crític el turisme i la seva dimensió transversal i evolutiva.
• CE.1 Adquirir coneixements bàsics a les disciplines que estudien el turisme

1. Evolution of tourism demand and new tourist profiles

2. New Tourst profiles and changing travel motivations

3. Digital, sustaible and inclusive tourist behaviour

4. Scientific literature and trend analysis in tourism

5. Designing Tourisme Experiences for the new tourists

• Horner, S., & Swarbrooke, J. (2024). Consumer Behaviour in Tourism (4th ed.). (4). Routledge.
• Page, S.J. (2025). Tourism Management (7th ed.). Routledge.
• Xiang, Z., Fuchs, M., Gretzel, U., & Höpken, W (2022). Handbook of e-Tourism. Springer.
• OECD (2024). Tourism Trends and Policies 2024. OECD Publishing.
• UN Tourisme (2025). International Tourism Highlights 2025. UN Tourism.
• European Travel Comission (2025). Monitoring Sentiment for Intra-European Travel. ETC.

Activitats d'avaluació:

Single assessment. You must pass an exam for all subjects. If you do not pass the exam in the ordinary exam, you can take it in the extraordinary exam.
Continuous assessment. It is mandatory to do all the activities/exercises/work indicated. This will be calculated with the other evaluation elements independently of the grade. If necessary, it may be repeated in the call and an exam must also be passed (minimum 5). If this grade is not achieved, the exam may be repeated in the extraordinary call.

Criteris específics de la nota «No Presentat»:
According to regulations of the University of Girona:
The qualification of "Not Presented" exhausts the qualification call for the purposes provided for in the regulations for Permanence and progression in undergraduate studies of the University of Girona.

Avaluació única:
A single assessment may be requested for one or more subjects when the interested person considers that they cannot undergo continuous assessment due to:
b1. Irresolvable work incompatibilities (external internships are not considered).
b2. Long-term health problems.
b3. Serious family reasons.
b4. Existence of relevant academic difficulties to be able to continue the continuous assessment of subjects not passed and enrolled in the second or subsequent call.
Interested students must request it through the online secretariat, attaching the relevant documentation, and the deadlines will be:

Second semester subjects: 02/3/2026

Requisits mínims per aprovar:
The minimum qualification to pass the subject is to obtain a minimum of 5 in the overall grade with the parameters established in the previous section

The tutorials will be held on the days indicated in Moodle in Espai coEUM, Despacho Turismo y Empresa, c/ Consell de Cent, 143. 08015 Barcelona. It is necessary to make an appointment in advance, via moodle

The means of communication that will be used are the following:
- MOODLE (schedules, information on activities/work, resources, etc.) communications of any new developments or variations in the programming.
- MOODLE MESSAGE reminders of deliveries and any necessary communications
- EUM corporate EMAIL (x.x@eum.es)

Gender perspective
The subject incorporates the gender perspective in a transversal way by analysing how gender, diversity and social inequalities influence tourism demand, travel motivations, mobility patterns, risk perception, accessibility, digital behaviour and the consumption of tourism experiences. Students will critically examine whether destinations, companies and tourism products reproduce stereotypes or promote inclusive, safe and respectful experiences. The design of tourism experiences must include gender-sensitive and inclusive criteria, considering diversity, accessibility, safety and equal participation.

Sustainable Development Goals
The subject contributes especially to the following Sustainable Development Goals: SDG 4 Quality Education, SDG 5 Gender Equality, SDG 8 Decent Work and Economic Growth, SDG 10 Reduced Inequalities, SDG 11 Sustainable Cities and Communities, SDG 12 Responsible Consumption and Production, and SDG 13 Climate Action. These goals are addressed through the analysis of new tourist profiles, responsible consumption, sustainable mobility, inclusive tourism, accessibility, gender-sensitive tourism, climate awareness and the design of innovative tourism experiences adapted to emerging social and environmental challenges.

Soft skills
The subject promotes the development of key soft skills such as critical thinking, creativity, analytical thinking, communication, teamwork, ethical awareness, problem-solving, intercultural sensitivity and adaptability. These skills are developed through academic reading, discussion seminars, case study analysis, trend report interpretation, tourist persona design and the final project focused on the creation of an innovative tourism experience for emerging tourist profiles.