A specialist in digital marketing and communication with a professional background in digital strategy, e-commerce and the digital transformation of organisations. He is currently a lecturer in Communication and Advertising at the University of Girona and a PhD candidate in Digital Marketing at the same university. He holds a degree in Journalism from Pompeu Fabra University and a degree in Contemporary History from the University of Barcelona, as well as a Master’s degree in Advanced Studies in Social Communication (UPF). In addition, he serves as director of the College of Dental Hygienists of Catalonia and is a lecturer on the Master’s in Digital Marketing and E-commerce at EAE Business School. His teaching and research focus on digital communication, online marketing, eWOM and the application of artificial intelligence in communication strategies and tourism planning.