Local tourism destination development and management

CHARACTERISTICS

Year/semester: 2/3
ECTS: 3

TEACHING STAFF

Lecturers:
Dr. Lluis Mundet
Lluis Jaile 

AIMS OF THE SUBJECT

The main purpose of the subject is to provide the students with several models of local tourism management from the public sector point of view, either for seaside or for inland resorts. The subject will also provide students with an explanation of the most common resources and tools used by municipalities in order to promote or to regenerate/rejuvenate tourism in their localities. As a complement, the course will also provide students with the main regulatory framework under which tourism development strategies and management are designed and implemented.

COURSE SYLLABUS

1. Tourism and local development: definition and explanation of the importance of tourism as a strategy to foster sustainable local development.
2. Regeneration strategies for mature tourist resorts: la Costa Brava and Medes Islands as an example.
   • Main support programmes: Local Agenda 21, EQUAL, LEADER; LIFE...
   • Managing tourist products in inland resorts.
   • Managing tourist products in seaside resorts.
3. The Tourism Offices as competitive agents and tools for sustainable local development.
4. Challenges for the local administrations: financing, too many agents, overlapping of policies, relationship between the building and the tourism sector.
5. The Regulation of Destination Planning, Development and Management
6. Environmental regulations and tourism development

BIBLIOGRAPHY

• Atherton, T. (1999) Tourism: The Regulation of Destination Planning, Development and management Hospitality Press, Australia
• European Tourism University Partnership (2000): Resort management in Europe. Case studies and learning materials. New York.
• Hjalager, A-M. (1997) Environmental Regulation for Tourism. Strategies and Prospects on Three European Islands: Bornholm, Mallorca and the Isle of Wight Centre for Regional and Tourism Research.
• Laws et al. (1998): Embracing and managing change in tourism. International case estudies. Routledge. Londres.
• WTO (1994): National and regional tourism planning. Methodologies and case studies. Routledge - WTO. London
• Ritchie, J. R. B., G. I. Crouch (2005). The competitive destination. A sustainable tourism perspective. CABI
• Wall G., Mathieson (2005). Tourism Change, Impact and Opportunities. Pearson, Harlow.

COURSE COMPETENCES

Students will be able to design sustainable tourism development plans for tourism destinations.

Students will be able to undestand different regeneration strategies available for mature destinations

Students will be able to understand the regulative framework of tourism destination development and management

Students will be able to critically evaluate tourism destination development and management plans from the point of view of regulation, sustainability and tourism competitiveness