Dades generals

Curs acadèmic:
2019
Descripció:
Com la idea d'una ciutat - i.e. la seva imatge - es crea i es construeix a través dels mitjans de comunicació. Assignatura en col·laboració amb la RMIT University (Melbourne, Austràlia).
Crèdits ECTS:
3

Grups

Grup 4A

Durada:
Anual
Professorat:
NATALIA FERRER ROCA
Idioma de les classes:
Anglès (100%)

Competències

  • CG.7. Avaluar la pròpia activitat i el propi aprenentatge i elaborar estratègies per millorar-los.
  • CE.1. Contrastar les estructures i els processos informatius i comunicatius, així com les principals corrents i teories de la comunicació de masses.
  • CE.2. Gestionar estratègicament la comunicació.

Continguts

1. Introduction to ‘The Media city’: The media construction of a place.

2. Cities: Identity, Image and Reputation.

3. Historical overview of ‘The Media city’.

4. Imagined communities: sense of place, virtue and achievements.

5. Admired communities: Imagination, collaboration and engagement.

Activitats

Tipus d’activitat Hores amb professor Hores sense professor Total
Anàlisi / estudi de casos 3 33 36
Classes participatives 15 0 15
Exposició dels estudiants 3 9 12
Lectura / comentari de textos 0 12 12
Total 21 54 75

Bibliografia

  • Anholt, S. (2010). Places: Identity, Image and Reputation (Intro pp. 1-8). Palgrave Macmillan.
  • Anholt, S. (2010). Places: Identity, Image and Reputation (Ch. 1, pp. 9-19). Palgrave Macmillan.
  • Govers, R. (2018). Imaginative Communities: Admires cities, regions and countries. Reputo Press.
  • McQuire, S. (2016). Geomedia, networked cities and the politics of urban space. John Wiley.
  • McQuire, S. (2008). The Media City: Media, Architecture and Urban Space. SAGE Publications.

Avaluació i qualificació

Activitats d'avaluació:

Descripció de l'activitat Avaluació de l'activitat %
Attendance and participation in class, tutorials and course activities Active listening, asking thoughtful questions, show interest for the subject, respect the rest of the students 5
Reflexion Exercises Analysis, interpretation and critical thinking 25
Group project Analysis, teamworking skills, problem solving, critical thinking and decision making 50
Final presentation Positive visualization, verbal and non-verbal communication 20

Qualificació

A continuous evaluation criteria will be applied throughout the course following these evaluation criterion:

Attendance and participation in class: Active listening, asking thoughtful questions, show interest for the subject, respect the rest of the students

Reflexion exercises: Analysis, interpretation and critical thinking

Group project: Analysis, teamworking skills, problem solving, critical thinking and decision making

Final presentation: Positive visualization, verbal and non-verbal communication

Criteris específics de la nota «No Presentat»:
Qualification: it will be the sum of the four evaluation activities defined above. A student will be considered “Not presented” if s/he does not do the assessment 1 and 2 or participates in assessments 3 and 4.

Observacions

Aquesta assignatura es desenvoluparà en anglès ja que treballarem conjuntament amb estudiants de la RMIT University de Melbourne, Austràlia. Tenir un nivell B2 és requisit per poder cursar l’assignatura amb èxit. / This course will be taught entirely in English as we will be working with students from RMIT University in Melbourne, Australia. It is a requirement to have at least a B2 level.

In this paper we will work around the notion of ‘The Media City’ with students from RMIT University in Melbourne, Australia. The main objective is to learn how the idea of a city (i.e. city image) is created and constructed by the media. Exchange and active collaboration between students from both universities is part of the teaching methodology of this subject.

Media, city space and urban living are strongly intertwined and with recent technological development, these connections only seem to grow stronger. Based on the notion of ‘The Media City’ (2008) coined by McQuire, we will go beyond the trivial understanding of media as representation of urban space. The city and technology have become so interconnected that one cannot be understood without the other. The convergence of media, which is increasingly mobile, instantaneous and pervasive with urban space, has become a constitutive frame for a distinctive mode of social experience. Rather than treating media as something separate from the city – the medium which ‘represents’ urban phenomena by turning it into an image – McQuire argues that the spatial experience of modern social life emerges through a complex process of co-constitution between architectural structures and urban territories, social practices and media feedback. Thus, the contemporary city can be seen as a ‘media-architecture complex’. Media cannot be understood as separate of the ‘real world’, because it is an integrated part of the social, political, economical and cultural sphere of society. In this regard, distinct instantiations of modern urban space have been articulated with specific media platforms, beginning with photography in the mid-19th century, shifting to cinema in the early 20th century, and more recently to electronic and digital media. Although this is not a linear succession, these broad thresholds are nevertheless useful in articulating key transformations affecting the social production of urban space. In this context, the term media city is designed to foreground the role of media technologies in the dynamics production of contemporary urban space.

Given the practical load of this subject there is continuous evaluation. Therefore, it is essential to attend class regularly. Non-attendance will prevent student’s evaluation. Since the subject is in English, all work must be also in this language. The quality of the work will be evaluated, not the level of the language. However, if the language prevents the teacher from understanding the student’s main arguments, this will impact the final grade.