1. Entrepreneurship. Understanding the basis
1.1. Concepts and definitions
1.2. Entrepreneur Skills and Charecteristics
2. Entrepreneurial opportunities for SME's
3. Product development trends
3.1. Special interest tourism
3.2. Product customization
3.3. Development and management of sustainable products
4. Commercialisation and distribution of new products
4.1. Demand profile of alternative tourism
4.2. Commercialisation systems
4.3. Distribution channels
The aim of the module is to develop an applied real case of a tourism product development.
This asignment will be made individually.
The formula to calculate the final mark is
Asignment (final doc) * 0,4 + Oral Presentation * 0,3 + Exercises * 0,25 + Readings * 0,05= Final mark