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General information

Academic year:
2025
Description:
The media industry contributes effectively to cultural globalization. The relative affordability of technology makes it easy for both specialists and non-experts to create viral content and become prosumers who use traditional media and new channels to make content aimed at an increasingly segmented audience. Analysing real cases, this course traces the evolution of the parameters of the communication paradigm. It analyses the elements that influence the creation of new content with new technologies and the creation and propagation of fake news or propaganda through the media. This analysis includes how AI is shaping media messages, intellectual property, co-creation and plagiarism.
ECTS credits:
6
Course coordinator:
Sebastian Ruiz Cabrera

Groups

Group EA

Duration:
One-semester, 2nd semester
Teaching staff:
Sebastian Ruiz Cabrera
Language of the classes:
English (100%)

Syllabus

1. UNIT 1: FOUNDATIONS OF MEDIA GLOBALIZATION AND CURATORIAL POWER

          1.1. What is Media Globalization? – Scales, Flows, and Conflicts

          1.2. Paradise: The Exhibit as Artifact

          1.3. Global Media Structures

2. UNIT 2: REGIONAL MEDIA PERSPECTIVES – AFRICA, ASIA & LATIN AMERICA

          2.1. Africa: Nollywood and the Rise of African Music

          2.2. Latin America: Telenovelas, Migration & Testimonial Cinema

          2.3. Asia: K-pop, Manga, sushi and the Construction of the “Other”

3. UNIT 3: MEDIA AND CONFLICT

          3.1. Heroes or villains?

          3.2. Censorship, Surveillance, and Repression

          3.3. The Role of Civil Society and NGOs in Media Conflicts

Activities

Activity type Hours with a teacher Hours without a teacher Virtual hours with a teacher Total
Analysis / case study 18,00 25,00 30,00 73,00
Lecture / text commentary 12,00 20,00 0 32,00
Assessment test 10,00 15,00 20,00 45,00
Total 40,00 60,00 50,00 150

Bibliography

  • Ritzer, G. (2004). Globalization, culture, and globalization of nothing. In J. Lichtenstein (Ed.), Continuing the revolution? New world cultural studies (pp. 115–135). . Rowman & Littlefield. Recuperat , a https://openworks.wooster.edu/blackandgold/6
  • Appadurai, A. (1996). Disjuncture and difference in the global cultural economy. In Modernity at Large: Cultural Dimensions of Globalization. (pp. 27–47). . University of Minnesota Press.
  • Barker, C. (1999). Paradise: The exhibit as artifact. In Fashioning Cultures: The Poetics of Exhibiting (pp. 17–41). . Melbourne University Press.
  • Chakravartty, P. & Silva, Y. (2012). Postcolonial media studies. In L. Parks & S. Kumar (Eds.), Planet TV: A Global Television Reader (pp. 418–436). . NYU Press. Recuperat , a https://nyupress.org/9780814760694/planet-tv/
  • Thussu, D. K. (2007). Media on the Move: Global Flow and Contra-flow. . Routledge.
  • Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. . PublicAffairs. . Recuperat , a https://arielsheen.com/wp-content/uploads/2018/03/Media_On_the_Move.pdf Catàleg
  • Haynes, J. (2011). African cinema and Nollywood: Contradictions. . Situations, 4(1), 67
  • Frermann, L., et al. (2023). Conflicts, Villains, Resolutions. Proceedings of ACL 2023.
  • Milan, S. (2013). Social Movements and Their Technologies. . Palgrave Macmillan. . Recuperat , a https://firstmonday.org/ojs/index.php/fm/article/view/10720
  • Rodríguez, C. (2001). Citizens’ Media and the Voice of the People. . Hampton Press. Recuperat , a https://arxiv.org/abs/2108.09952

Assessment and Grading

Assessment activities:

Description of the activity Assessment Activity % Remediable subject
Short documentary
The short documentary will be assessed based on four main criteria. First, content relevance and conceptual depth: the project should demonstrate a clear connection to the course topics, presenting a well-defined argument or research question supported by critical reflection. Second, narrative structure and storytelling: the documentary should have a coherent structure, including an engaging introduction, development of ideas, and a strong conclusion. Third, audiovisual and technical quality: while high-end production is not required, attention to sound, image, editing, and pacing is essential for effective communication. Finally, creativity and originality will be valued, particularly in the choice of perspective, format, or treatment of the topic. The documentary should not exceed the time limit established and must include proper citations or credits when external material is used. 40 No
Midterm / Final exam Rank of attainment of the aims of the subject. 40 Yes
Individual task

Individual essay 10 No
Global Week activity Capacity to apply the knowledge acquired in class; use and citation of reliable information sources; capacity for analysis, argumentation and delivery 10 No

Grading

This course includes a single final evaluation composed of two activities: a written exam (80%) and the production of a short video (20%). The written exam will assess the student’s understanding of key theoretical concepts, critical thinking skills, and ability to apply course content to real-world or case-based scenarios. Clarity of argumentation, proper structure, and the appropriate use of academic sources will also be taken into account. The short video should demonstrate the student’s capacity to communicate core ideas from the course in a concise and engaging way. Originality, relevance of the content, and basic technical quality (editing, sound, and structure) will be part of the assessment. Both components must be completed in order to obtain a final grade.

Specific criteria for the "No show" grade:
The grade of "Not presented" will be assigned to students who do not attend any of the partial exams

Single Assessment:
Exam (80%)
Short Video (20%)

Minimum requirements to pass:
A minimum grade of 5 is necessary to pass the subject.

Mentorship

Students may request guidance via Moodle or email. Guidance can be used to:

- Clarify concepts
- Expand information
- Discuss the assignments
- Discuss the grades

Guidance sessions may be online or face-to-face, upon agreement
You can contact me through my email:
sebastian.ruiz@udg.edu

Communication and interaction with students

Messages and announcements addressed to students will be delivered through the messaging tools in the Moodle platform.

Students can use instant messaging tools on the same platform or email to communicate with lecturers.

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