Jordi de San Eugenio is a professor at the University of Vic-Central University of Catalonia (Spain). From 2013 to 2014 he was the Vice-Dean of the Faculty of Business and Communication. From 2011 to 2013 he was the Head of the Communication Department. He received his PhD (with honours) in place branding from Pompeu Fabra University. His research interests include place branding, public diplomacy, environmental communication and humanistic geography.