Research methods in tourism

CHARACTERISTICS

Year/semester: 1/2
ECTS: 6

TEACHING STAFF

Lecturers: BREGAR OGRAJENŠEK
Teaching assistant: BAVDAŽ KVEDER

AIMS OF THE SUBJECT

The aim of the subject is to expand the knowledge and teach student how to research the problem in the field of tourism, how to find suitable data set, which program packages are the best tools for data analysis and how to use those program packages. The students will upgrade the knowledge on statistical methods used in tourism and application of those methods. The focus will be on topics that are important and significant for analysis of the tourism and tourist organizations and which will enable »modern (up to date)« approach to the analysed research topic: availability to the new data sources, new methodological approaches, new program packages etc.

COURSE SYLLABUS

1. Introduction (purpose, role and scope of tourism statistics; relations of tourism statistics with other fields of statistics; common features and distinctions).
2. Basic concepts and observation units (in measurement of tourist consumption, tourist supply, resources in tourism).
3. Classifications (general and specific).
4. National accounts (role, relevance for tourism statistics, framework for tourism satellite accounts etc.).
5. Data collection for tourism statistics. National and external data sources.
6. Running statistical analysis in tourism. Self –production (setting objectives, selecting methods, indicators and tools, errors and interpretation of results; presentation). External production (evaluating offer and outcome).

BIBLIOGRAPHY

• Bregar, Bavdaž, Ograjenšek: Ekonomska statistika 2000, Ekonomska fakulteta, 2002
• System of Tourism Statistics. World Trade Organisation; http://www.world-tourism.org/statistics/.
• Data Collection & Analysis for Tourism Management, Marketing & Planning. World Trade Organisation. 2000

COURSE COMPETENCES

The students will be able to identify and analyse specific problem in the field of tourism. Students will get knowledge on the data sets that are available for the analysis in the field of tourism and be able to use appropriate statistical methods for solving different research problems.