Cultural tourism in urban destinations

CHARACTERISTICS

Year/semester: 2/3
ECTS: 3

TEACHING STAFF

Lecturers:
Dr. Núria Galí
Dr. José Antonio Donaire

AIMS OF THE SUBJECT

The course aims at presenting the main tourism models in urban areas regarding planning of monumental towns, cultural equipments, business and convention tourism, and events and theme spaces. It also aims at giving the students the main tools needed in order to study, analyse and implement tourism management in urban areas.

 

COURSE SYLLABUS

1. Introduction. Concepts and models.
2. Tourism demand in cultural cities.
3. Tourism management in urban areas:
   • Great metropolis
   • Monumental cities
   • Cities without tourists
4. Management tools for urban areas
   • City planning
   • The great and emblematic projects
   • Ephemeral projects
   • The MICE
   • The theme spaces
5. Management program of an urban area.

BIBLIOGRAPHY

• Ashworth, G. J., Tunbridge, J.E. (1994). The Tourist-historic city. Chichester (etc.): John Wiley & Sons
• Burtenshaw, D., Bateman, M., Ashworth, G. J. (1991). The European city : a western perspective. London: Fulton.
• Law, Christopher M. (1993). Urban tourism: attracting visitors to large cities. London: Mansell.Catŕleg
• Page, Stephen (1995). Urban tourism. London (etc.): Routledge.

COURSE COMPETENCES

Students will be able to understand the concepts and models of tourism development and management in urban areas.

Students will be able to analyse and diagnose the needs a urban area has for tourism development.

Students will be able to design a tourism development and management plan for an urban area in accordance with the diagnosis made and the needs it has.