1. Advertising as a Gender-Making Machine
2. Gender Stereotypes, Bodies and Everyday Sexism
3. Femvertising, Commodity Feminism and Brand Activism
4. Cultural Industries I: Films
5. Cultural Industries II: Music
6. Global South Imaginaries and Counter-Narratives
7. The City, Patriarchy and Feminist Urban Imaginaries
Assessment Criteria
1. Video Essay — 50%
Students will produce a video essay that critically engages with one or more of the key themes of the course. The video essay must demonstrate the ability to analyse advertising, cultural industries or visual media from a gender-sensitive and critical perspective.
The assessment will consider the following criteria:
Critical understanding of the selected topic and its connection to the contents of the course.
Ability to apply theoretical concepts discussed in class and in the required readings.
Originality and creativity in the construction of the argument.
Quality of visual, audiovisual and narrative resources.
Clarity, coherence and structure of the video essay.
Capacity to analyse stereotypes, power relations and representational strategies.
Proper use of academic references and visual examples.
Technical quality of the final submission, including sound, image, editing and overall presentation.
2. Final Exam — 35%
The final exam will assess students’ understanding of the main theoretical concepts, required readings and topics discussed throughout the course.
The assessment will consider the following criteria:
Ability to synthesize the main ideas from the required readings and lecture content.
Understanding of key concepts related to gender, advertising, stereotypes, cultural industries and critical media analysis.
Capacity to establish connections between theoretical frameworks and specific examples.
Clarity, accuracy and coherence in written expression.
Critical reflection on the social, cultural and political implications of advertising and media representations.
3. Attendance and Participation — 15%
Attendance and active participation are compulsory components of the course. Students are expected to attend class regularly and contribute to discussions, screenings, debates and practical activities.
The assessment will consider the following criteria:
Regular attendance in class sessions.
Active participation in discussions and group activities.
Engagement with the required readings and audiovisual materials.
Ability to contribute critically and respectfully to collective debates.
Demonstration of continuous involvement in the learning process.
Criteris específics de la nota «No Presentat»:
Students who have not completed the assessable activities included in the continuous assessment system, or who have not taken the single assessment, consisting of the two previously mentioned activities, will be recorded in the official grade report as “Not Presented”.
Avaluació única:
Single Assessment
Students who choose the single assessment system will be evaluated through two activities: a final exam and a course portfolio.
1. Final Exam — 80%
The final exam will assess students’ understanding of the main concepts, required readings and thematic blocks covered in the course. It will include theoretical questions as well as the critical analysis of advertising, audiovisual or visual materials related to gender, stereotypes, cultural industries, Global South imaginaries and urban representations.
The assessment will consider the following criteria:
Understanding of the key theoretical concepts discussed in the course.
Ability to synthesize the main ideas from the required readings and lecture content.
Capacity to apply critical and gender-sensitive perspectives to the analysis of advertising and visual culture.
Ability to connect theoretical frameworks with specific examples.
Clarity, coherence and accuracy in written expression.
Critical reflection on stereotypes, power relations and representational strategies.
2. Course Portfolio — 20%
The course portfolio will consist of a critical selection of materials, reflections and analyses related to the main topics of the course. Students will be expected to demonstrate engagement with the required readings, class contents and visual examples.
The assessment will consider the following criteria:
Ability to identify and critically analyse relevant examples from advertising, film, music, cultural industries or urban visual culture.
Engagement with the theoretical concepts and required readings.
Capacity to develop a critical, gender-sensitive and intersectional perspective.
Coherence, structure and clarity of the portfolio.
Proper use of academic references and visual materials.
Requisits mínims per aprovar:
In order to pass the course, students must obtain a minimum grade of 5.0.
The following communication channels will be available:
An open discussion forum will be created on the course Moodle site, where the different course topics will be discussed. Students may also post questions in the Q&A section, and responses will be shared with the entire class to ensure that all enrolled students have access to the same information.
Students may also contact the lecturer by email at sebastian.ruiz@udg.edu.
Students are encouraged to take this course with an open attitude towards critical debate and the questioning of hegemonic discourses in advertising communication. It is important to complete the assigned readings in advance in order to participate actively in class sessions and make the most of the collective activities.
The course places particular emphasis on a gender perspective. Therefore, students’ interest in analysing media representation through feminist, intersectional and social justice approaches will be especially valued.