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Identificació

Dra.  ZERVA , KONSTANTINA

Plana personal

Categoria:
PROFESSORA AGREGADA
Departament:
EMPRESA
Àrea de coneixement:
COMERCIALITZACIÓ I INVESTIGACIÓ DE MERCATS
Institut:
INSTITUT DE RECERCA EN TURISME (INSETUR)
Grup de recerca:
Laboratori Multidisciplinar de Recerca en Turisme
ORCID PRC:
0000-0003-4161-8782

Currículum abreujat

Dr. Konstantina Zerva is a Lecturer of Marketing and Market Investigation at the University of Girona, Spain. She received her PhD from the Autonomous University of Barcelona and her PhD thesis was related to the social exchanges regarding music consumption. She has published in indexed journals, such as Tourism Management and Acta Sociologica. Her current research interests include the analysis of niche tourism market segments, social marketing and theories of social exchange, through the use of qualitative methods of data analysis.