Strategic Communication

CHARACTERISTICS

Year/semester: 1/1
ECTS: 8 

TEACHING STAFF

Lecturer: Dr. Anne Mette Hjalager  and external educator

AIMS OF THE SUBJECT

In this course central organisation and communication theories will be presented. First, focus will be on theories that provide an understanding for the structures, languages and cultures, which characterise internationally oriented tourism organisations. Moreover, specific frameworks to develop strategic communication in tourism organisations will be discussed, including the ability to analyse a situation, select appropriate communication strategies and implement these strategies vis-a-vis a tourism organisation's internal and external stakeholders and in accordance with the organisation's strategic goals.