Dades generals
-
Curs acadèmic:
- 2023
-
Descripció:
- Aquest curs proporcionarà una comprensió bàsica del procés emprenedor. Una autoavaluació integral ajudarà els estudiants a comprendre millor les seves pròpies aspiracions personals, i avaluar les seves habilitats i competències úniques. Els estudiants aprendran sobre l'avaluació d'oportunitat per a noves idees de risc, com dissenyar i idees de negoci de prova i buscar els millors recursos necessaris per iniciar una nova empresa.
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Crèdits ECTS:
- 3
Grups
Grup A
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Durada:
- Semestral, 1r semestre
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Professorat:
- Ramón Nogueras Pérez
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Idioma de les classes:
- Castellà (30%), Anglès (70%)
Competències
- 9G- Dissenyar propostes creatives, tenir iniciativa i esperit emprenedor crític i lògic
- 1E- Analitzar el funcionament, gestió i control de les diferents àrees funcionals de l'empresa i els instruments d'anàlisi
Continguts
1. 1. Introduction
2. 2. What is Entrepreneurship? Definition, types, myths, and process overview Entrepreneurship tools: how can be measured entrepreneurship? Discussion and debate
3. 3. What that’s it mean to be an entrepreneur Discussion and debate
4. 4. Economic function of the entrepreneur Knowing yourself as entrepreneur Entrepreneurial qualities and skills Entrepreneurship tools: knowing you, self test How to hire right people Discussion and debate
5. 5. New venture statistics Local, global statistics GEM data Learning from other countries Discussion and debate
6. 6. The “Entrepreneurial Mindset”: When Ideas Meet Opportunity . . . Defining opportunity Distinguishing ideas from opportunities: Key characteristics Entrepreneurship tools: conceptual map Discussion and debate
7. 7. Generating Business Ideas Creativity & innovation Creativity techniques Entrepreneurship tools: project management Discussion and debate
8. 8. Entrepreneurship research Articles analysis Discussion and debate
9. 9. Industry Analysis: Macroenvironment Environmental change & business trends Digital tools. Digital reputation Entrepreneurship tools: European curriculum Discussion and debate
10. 10. The business model. The blue ocean strategy Discussion and debate
11. 11. The Osterwalder Canvas Discussion and debate
12. 12. Transversal project: From the idea to action. Summary Entrepreneurship tools: collaborative tools
Activitats
Tipus d’activitat |
Hores amb professor |
Hores sense professor |
Hores virtuals amb professor |
Total |
Sessió expositiva |
7,00 |
6,00 |
7,00 |
20,00 |
Sessió participativa |
7,00 |
6,00 |
7,00 |
20,00 |
Sessió pràctica |
7,00 |
28,00 |
0
|
35,00 |
Total |
21,00 |
40,00 |
14,00 |
75 |
Bibliografia
- Barba, Enric (2011). Innovación. Virtuts Angulo y Paco López. .
- Berastain, Luís (2009). Aprender a innovar en una pyme. Paidos Ibérica S.A. . .
- De Bono, Edward (2009). Seis sombreros para pensar. Paidos Ibérica S.A. .
- Drucker, Peter (2009). Innovation and entrepreneurship. Harper and Collins.
- Kahney, Leander (2009). En la cabeza de Steve Jobs: la mente detrás de Apple. Ediciones Gestión 2000, S.A..
- Llorens, Isabel; Mateos, Carlota (2009). Pioneras. Historia de Rusticae o la pasión por emprender. Alienta Editorial. .
- Trias de Bes, Fernando; Kotler, Philip (2011). Innovar para ganar. El modelo ABCDEF. Ed. Urbano.
- Management Self-Development’ (2012). . Recuperat , a http://collections.infocollections.org/ukedu/en/d/Jh2417e/1.html
- SMEs, Entrepreneurship and Innovation Organisation for Economic Co-Operation and (2010). . Recuperat , a http://books.google.es/books?id=h_IEAc294WwC&printsec=frontcover&dq=entrepreneur
- Barcelona Activa. Recuperat , a www.barcelonactiva.cat
- Emprendedor. Recuperat , a www.emprendedor.com
- Emprendedores. Recuperat , a www.emprendedores.es
- Ideas de Marca. Recuperat , a www.ideasdemarca.com
- Mujeres de Empresa. Recuperat , a www.mujeresdeempresa.com
- Seggitur. Recuperat , a www.segittur.es
- Innovación turística. Recuperat , a www.slideshare.net/.../innovacion-turstica-to
- Resources selected by the teacher. . Recuperat , a https://www.delicious.com/stacks/view/DumBx5
- Global Entrepreneurship Monitor-GEM. . Recuperat , a http://www.gemconsortium.org/Data
- Tools to help teach business principles. . Recuperat , a www.CompetitiveCreativity.com
- Academic resources for all teachers, professors and students interested in ...... Recuperat , a http://entrepreneur-business.info/index.php
- Stanford’s Roundtable on Entrepreneurship Education. Recuperat , a a http://ree.stanford.edu
- A network for entrepreneurship instructors as well as resources. Recuperat , a http://www.entrepreneurshipandeducation.com/
- Social Entrepreneurship Teaching Resources Handbook. Recuperat , a http://www.universitynetwork.org/handbook
- Stanford’s link between technological innovation and entrepreneurial pursuit. Recuperat , a http://stvp.stanford.edu/
- The mind tools. Essential skills. Recuperat , a http://www.mindtools.com
- Videos. Recuperat , a www.ted.com
- The Triz Journal. The real innovation network. Recuperat, a http://www.triz-journal.com/
Avaluació i qualificació
Activitats d'avaluació:
Descripció de l'activitat |
Avaluació de l'activitat |
% |
Recuperable |
Practical classroom activities |
The Practical classrom activities, represents 30% of your final mark.
Esta tabla recoge la dedicación en escenarios presenciales y semipresenciales. En caso de confinamiento sería el 100% de las horas de clase. |
30 |
No |
Preparation and resolution of practical exercises and entrepreneurial project (continuous assessment) |
The Preparation and resolution of practical exercises (continuous assessment); represents 70% of your final mark
Esta tabla recoge la dedicación en escenarios presenciales y semipresenciales. En caso de confinamiento sería el 100% de las horas de clase. |
70 |
No |
Qualificació
The course will involve a lecture format with extensive interaction between students and the instructor. The teaching style will mix theory and academic concepts with practical applications.
All the classes will have a large support of multimedia resources.
Students will be challenged to develop a concept or idea, and then apply it in real-world entrepreneurial contexts, developing a complete entrepreneurial project.
Students who anticipate scheduling conflicts should notify the professor and enroll in non-continuous evaluation.
The final score is calculated according to the following table, on delivering the final project:
Sales pitch for your entrepreneurial project: 30% (score proportional to attendance and participation, specially in case of group projects)
Business project (deliveries): 70% (all homework activities must be completed)
All activities have to be delivered the day fixed by teacher. Every day of delay substracts a point from the final score. More than seven days of delay will be considered “not delivered”.
Criteris específics de la nota «No Presentat»:
Segons normativa de la Universitat de Girona:
La qualificació de "No Presentat" exhaureix convocatòria de qualificació als efectes previstos en la normativa de Permanència i progressió en estudis de grau de la Universitat de Girona.
Avaluació única:
The final evaluation will be conducted in the same way as the continuous evaluation, as the student will have to present an entrepreneurial project. Simply, the student won't have the benefit of the mentoring in the classroom.
Requisits mínims per aprovar:
You need a minimum grade of 5.0
Tutoria
La tutoría se realizará presencialmente u online en las horas prefijadas, siempre con cita previa.
You can meet on office hours or arrange an online meeting. You should ask for an appointment first.
Comunicacio i interacció amb l'estudiantat
Se usarán mensajes de moodle, email, teléfono y gotomeeting, de ser necesario.
Observacions
Each student is expected to attend all classes: study and analyse assigned readings; participate in class discussions and complete all assignments on time. Some work maybe group assigned.
You are expected to come to class prepared, and play an active in the discussions that take place during class periods. This means reading all assignments and preparing all cases in advance. The issue is the quality of your contribution more than the quantity.
Participation/contribution includes asking questions, answering questions, agreeing or disagreeing with points made by the instructor or your peers, insights provided regarding the assigned cases, and examples that you bring into class of issues we are discussing.
Modificació del disseny
Modificació de les activitats:
El alumno realizará las actividades previstas, dado que la entrega y corrección es online.
Modificació de l'avaluació:
La evaluación del proyecto se realizará con una presentación que simula la búsqueda de inversiones en un pitch comercial.