Dades generals
-
Curs acadèmic:
- 2021
-
Descripció:
- Anàlisi de les estratègies de fixació de preus en el sector turístic a partir de la resolució de problemes.
-
Crèdits:
- 3
Grups
Grup EN
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Durada:
- Anual
-
Professorat:
- Ricard Rigall i Torrent
-
Idioma de les classes:
- Anglès (100%)
Competències
- CE2 Aplicar, de manera reflexiva i crítica, metodologies d'investigació transdiciplinar i multidisciplinar a la realitat turística
- CE5 Detectar i gestionar la complexitat de les destinacions i els productes turístics
- CE7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa
Continguts
1. Introduction: Demand, costs and prices
2. The role of costs in pricing
2.1. Cost structure and pricing
2.2. Cost-based pricing
2.3. Demand-based pricing
3. Market segmentation
3.1. Concept
3.2. Segmentation and business profits
4. Price discrimination strategies
4.1. Basic techniques
4.2. Bundling and tying
4.3. Multipart tariffs
4.4. Peak-load pricing
4.5. Booking and overbooking
5. Pricing with intermediaries (tour operators and travel agents)
6. Marketing budget
Activitats
Tipus d’activitat |
Hores amb professor |
Hores sense professor |
Hores virtuals amb professor |
Total |
Aprenentatge basat en problemes (PBL) |
10,00 |
20,00 |
0
|
30,00 |
Lectura / comentari de textos |
5,00 |
10,00 |
0
|
15,00 |
Sessió pràctica |
5,00 |
10,00 |
0
|
15,00 |
Treball en equip |
5,00 |
10,00 |
0
|
15,00 |
Total |
25,00 |
50,00 |
0
|
75 |
Bibliografia
- Shy, Oz (2008 ). How to price : a guide to pricing techniques and yield management . Cambridge [etc.]: Cambridge University Press. Catàleg
- Phillips, Robert L (2005 ). Pricing and revenue optimization . California: Stanford University. Catàleg
- Nagle, Thomas T (cop. 1995 ). The Strategy and tactics of pricing : a guide to profitable decision making (2nd ed). Englewood Cliffs, N.J.: Prentice Hall. Catàleg
- Talluri, Kalyan (cop. 2004 ). The Theory and practice of revenue management . New York: Springer. Catàleg
Avaluació i qualificació
Activitats d'avaluació:
Descripció de l'activitat |
Avaluació de l'activitat |
% |
Recuperable |
Problem about demand, costs and prices |
Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. |
20 |
No |
Problem about costs |
Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. |
20 |
No |
Problem about market segmentation |
Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. |
20 |
No |
Problem about price discrimination strategies |
Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. |
20 |
No |
Problem about market segmentation with intermediaries |
Assessment by means of a problem solving activity. This activity may be individual or in groups. Assessment will take into account both the correction of the answer and the correction of the reasoning. |
20 |
No |
Qualificació
The overall grade is the result of adding the grades for each activity (weighted according to the assessment criteria).
Not sitting an activity involves a grade of zero in that activity, unless the student if he or her justifies his absence with an acceptable excuse. If the excuse is acceptable, then the student will be required to undertake an equivalent activity.
Criteris específics de la nota «No Presentat»:
Students who do not sit will receive a grade of "Exam not sat".
Avaluació única:
It will consist of a final exam.
Requisits mínims per aprovar:
Per considerar superada l’assignatura, caldrà obtenir una qualificació mínima de 5.0
Tutoria
Individual meeting can be arranged contacting by e-mail to the lecturer
Comunicacio i interacció amb l'estudiantat
At the beginning of the course, all the necessary instructions for the follow-up of the subject will be given. In addition, he forum will be used to inform about important dates and events about the course.
Observacions
This course is taught with problem-based learning (PBL). This approach relies on students learning contents, strategies and self-learning abilities by collaborating in problem solving, reflecting on their own experiences and developing self-directed learning. The role of the instructor is to facilitate learning by supporting, guiding, and monitoring the learning process.
Modificació del disseny
Modificació de les activitats:
If attendance to the University is not possible, classes will be online.
Modificació de l'avaluació:
If attendance to the University is not possible, evaluation will be online.
Tutoria i comunicació:
Students can keep in touch with the instructor by the means determined by the University.