1. Block 1.
Introduction to Sales & Marketing in Hospitality.
2. Block 2.
Trends in Hospitality.
Guest expectations and behaviour.
3. Block 3.
Understanding the competition in the market place.
Blue Ocean strategy.
4. Block 4.
Travel agencies and Tour Operators.
Choosing appropriate distribution channels.
5. Block 5.
The role of social media in the selling process.
In order to resit the exam a final Project will have to be developed on an individual basis. Due to the ongoing evaluation of the students during the classes (Debting, participation etc) students who are not present in class will also have to carry out a written exam (a case around commercial strategies).