Estudia

• CE7 Analitzar contextos per identificar les oportunitats que ofereixen, els seus potencials, i també els punts dèbils i les possibles amenaces a l'hora de projectar qualsevol iniciativa
• CG2 Comunicar-se en llengua anglesa, en diferents formats i contextos (entorns laborals, presentacions, coferències, fòrums, seminaris, congresos...) amb el conjunt de la comunitat acadèmica i la societat en general, sobre temes relacionats amb el turisme
• CG6 Reconéixer i valorar les innovacions de les Tecnologies de la informació i la comunicació i adaptar-les al propi àmbit de treball o al servei dels objectius de la investigació que es desenvolupi

• 7. Prevenir i resoldre problemes, conflictes i prendre decisions 8. Treballar en equip, establint aquelles relacions que més poden ajudar a fer aflorar potencialitats de cooperació i mantenir-les de manera contínua. 19. Analitzar el funcionament i el procediment dels diversos àmbits de l'activitat turística 20. Analitzar les característiques i iniciatives de la direcció, gestió i planificació turística

1. 1) Importance and relevance of strategic management 2) H&T context and evaluate characteristics and types of H&T organizations. 3 Influence of an organization’s internal environment on strategy formation and implementation. 4 Business-level strategies that are critical for a firm’s success in its product-service market domains. 5) Corporate strategy and its main elements in H&T organizations. It discusses how different corporate strategies could add value internationally

• Juan Ramon Mestres Soler (2003). (2003). Técnicas de gestion y dirección hotelera . Gestin 2000 SA. Catàleg. Gestin 2000 SA. .
• Jesus Felipe Gallego (2011). Gestión de Hoteles 1era. Parafino.
• Lluis Mesalles Canals (2010). Hotel Control. Laertes.
• Kasavana & Brooks (1998). Managing front office Operations. Educational Institute American Hotel & Motel Association. .
• DAVID K. H AYES & ALLISHA A. MILLER. (2011). Revenue Management for the Hospitality Industry. John Wiley & Sons, Inc..

Activitats d'avaluació:

1. Assessment system
I. Continuous assessment (mandatory)
II. Global assessment (only in special cases):
? For repeating courses from previous years.
? In cases approved by the Academic Directorate.
2. Attendance required for continuous assessment.
I. Minimum 80% attendance in classes
II. No justified absences for theory classes. Only absences accepted by the Academic Directorate are valid.
? If an accepted absence affects an assessment, an alternative will be offered.

III. Results of the continuous assessment will be shared before the end of the
teaching period.
3. Second chance (reassessment)
I. Mandatory for students who fail or do not meet the attendance requirement.
II. Exams dates will not be changed (except for serious, documented reasons).
? Examples of invalid reasons: driving test, travel, mild illness.
4. Support for special needs
I. If a student has special needs, the Academic Directorate will inform the teaching staff.
II. Assessment will be adapted to ensure equal opportunities.
5. ZERO tolerance for cheating
I. If a student cheats in any assessment ? Fail (grade 0) with no second chance.
II. A disciplinary process will begin.
6. Submission of assignments
I. Deadline: maximum 24 hours after the original due date.
? More than 24 hours late ? Grade 0.
? Less than 24 hours late ? Maximum grade of the assignment: 5 (if passed).
Lecturers may apply stricter rules.

In cases where the teaching staff have doubts regarding the authorship of any assessment task, the student may be required to attend an in-person or synchronous interview (which may be recorded) in order to verify their knowledge and competencies and to ensure the authorship of the assessment work. If it is not possible to guarantee that the student is the author of the assessment task, it will receive a failing grade.

Criteris específics de la nota «No Presentat»:
If a student fails the subject and does not take the reassessment test(s), the final grade will be “Not Presented” (N.P.).

Avaluació única:
The main criteria will be continuous acssessment. Having said that, a single assessment may be requested when a student considers that he/she cannot undergo a continuous assessment a result of work incompatibilities, due to long-term health problems or serious family reasons. In any of these cases, the reason must be documented. Applications for a single assessment must be submitted to the academic office during the first ten school days of the academic period in which the lessons of the affected subject begins.

Requisits mínims per aprovar:
To be considered to have passed the subject, it will be necessary to get a minimum grade of 5.0 out 10 and not having any grade lower than 4.

Tutorial meetings can be requested by sending an email directly to the teacher of the subject. Tutorials may be carried out either in person or remotely through an appropriate channel.

During the class hour, all necessary instructions will be given to follow up on the subject. If necessary, an email will be sent to the whole class or to the students concerned.

English will be the official language of this course.